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Public Sector Marketing Show - Joanne Sweeney EPISODE 4, 25th February 2021
How to Manage Negativity and Trolling on Social Media
00:00:00 00:44:14

How to Manage Negativity and Trolling on Social Media

What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

  • How to handle negativity and trolling on social media
  • Why you shouldn’t build your strategy on the 1%;
  • Why the public must be listened to and how to do it;
  • I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.

So stay tuned!

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.