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How to Manage Negativity and Trolling on Social Media
Episode 425th February 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:44:14

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What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

  • How to handle negativity and trolling on social media
  • Why you shouldn’t build your strategy on the 1%;
  • Why the public must be listened to and how to do it;
  • I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.

So stay tuned!


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.