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Spotlight Series: Standard Cognition CEO Jordan Fisher
8th September 2020 • Omni Talk Retail • Omni Talk Retail
00:00:00 00:34:55

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Chris Walton and Anne Mezzenga interview Jordan Fisher, CEO of Standard Cognition, about the future of checkout-free retail. AI Computer vision-based checkout-free retail is all the rage right now, and Standard Cognition, with over $80 million in VC funding to date, is right at the center of that conversation, and especially in light of its recent announced plans with Circle K. Chris and Anne discuss the origin of the company, where the technology is now and where it is going, and why deciding whether or not to retrofit physical store footprints is one of the key questions that will determine future retailer adoption. They also put Jordan right on the hot seat (which Jordan handles with aplomb) when they ask him the question on every retail insider's mind -- "What was the deal with all those marketing claims of 3,000 Standard Cognition stores in Japan in time for 2020 Olympics?" Jordan explains how that rumor came to be and why the next few months will be a put up or shut up moment for him and his company, as he looks for, as you will see, a big exit for his investors down the road.

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