What if you could record one piece of content each week and turn it into an entire content ecosystem without spending every waking hour creating, editing, and scheduling social media posts?

That's exactly what we've built.

In Part 4 of our Life First Business Series, we're pulling back the curtain on one of the systems we're most proud of: our podcast production and content repurposing workflow.

With just one weekly recording session, one VA, and a handful of strategically connected tools, we've created a system that allows us to generate 50+ pieces of content from a single podcast episode and distribute them across multiple platforms.

And the best part? Once we finish recording, we hand it off and let the system do its thing.

We're walking you through our exact process, from quarterly content planning and recording to editing, repurposing, approvals, scheduling, and tracking performance.

Because you don't need to become a full-time content creator to make your business visible. You need one strong piece of source content and a clear system for multiplying its impact.

In This Episode, We're Covering:

• Why we plan our podcast content quarterly instead of scrambling for new ideas every week.
• How we strategically structure one hour of recording to create 30+ pieces of content.
• Our exact workflow for moving an episode from recording to editing, repurposing, approval, and publishing.
• How we use Descript, Content Sprout, Notion, and Notion Social to streamline our entire content production process.
• How we've built a repeatable content assembly line that allows our VA to manage production without constant oversight or a huge marketing team.

Resources Mentioned

Descript: Where we record, edit, and create branded video clips from our podcast episodes.

Content Sprout: Our content multiplication tool that transforms one long-form transcript into 30 platform-ready content pieces, including social captions, carousels, video clip suggestions, and more. Link Here: https://multiplycontent.lovable.app/

Notion: Our central content hub, where every piece of content moves through a structured production, review, and approval workflow.

Notion Social: The tool that allows us to schedule and distribute content directly from Notion to our connected social platforms while bringing performance analytics back into our workspace.

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

• Jess Website
• Rachel's Website

Hang Out & Say Hi!

• Deeply Rooted Business Instagram
• Jess Instagram
• Rachel's Instagram

We run a weekly podcast and turn it into more than 50 pieces

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of content that get distributed to

multiple different social platforms

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without it taking over our life.

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And I think out of all the things Rachel

and I have done together, this is one

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of the things that I am most proud of.

6

And no, before you ask, we

do not have a giant team.

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We have one VA we work with.

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We have just created the system out of

pretty much necessity because we are

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both busy people outside of doing this

podcast, but we love doing it so much.

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The system takes about 60 minutes

to record, then we pass it

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through our content system, and

we don't have to touch it again.

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I think it's a combination of

hacking the right tools and the

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right process and the right order

that allows us to execute this.

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And our podcast, you know, gets reached,

it gets found, and today we're gonna be

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teaching you the exact system that we use.

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So if you're a podcaster, or really

kind of you can take this and

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apply it to any form of long form

content, we'll show you how to

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implement it in your business itself.

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Rachel: So welcome back to Growing a

Deeply Rooted Business podcast, the

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show for women building profitable

businesses that support their lives

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instead of allowing our work-life balance

and burnout to consume us entirely.

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I am Rachel, your marketing

ecosystem strategist.

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I'm here for the message, for the

heart of your sales system, the

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audience journey, and hopefully

making sure that when you have a good

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idea, it doesn't get stuck in a silo.

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And I'm here with Jess, our sustainable

systems strategist, our resident

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workflow builder, and if a task repeats,

Jess is gonna make sure that it has

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a home, a sequence, and preferably do

it with less clicks than you imagine.

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So this is part four in our Life First

series, where we've already talked about

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the invisible labor that comes with

running a business, managing your family,

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and just existing as a woman in business.

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We've talked about how to turn a brain

dump into a project plan, and also

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we've talked about making client work

more visible without having to do more.

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And today, we're gonna be breaking

down our podcast production system

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and showing you exactly how one long

form piece of content, one sitting

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moment of recording time becomes

the rest of our content ecosystem

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Jessica: All right, but before we

get into it, we always like to do

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a quick energy check and release.

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When you think about creating content for

your business, what is showing up for you?

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Is it excitement about all

the ideas that you have?

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Or is it the weight, the shame, the guilt

that comes with planning the content

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and not executing, or knowing that you

need to post every day and not doing it?

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I want you to take a deep breath and

release all of those limiting beliefs

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about content, because I promise you,

you do not need to be a full-time content

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creator to make your business visible.

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You only need one piece of source content

and a clear path for that source to travel

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and get distributed, and today we're

gonna be talking all about building that

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Rachel: So before we get into it,

we really like to establish who

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we're recording this episode for.

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This is for you if you have something,

like, a passion hobby for us.

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Maybe it's a YouTube channel for you,

or it's some type of long form piece

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of content that you want to pour your

time and energy from, And you want to

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be able to take what you're putting

your heart and soul into for that one

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piece and not have to start over from

scratch just to multiply its impact.

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So today we're gonna be breaking

down all of our process.

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Let's go ahead and get into it

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Jessica: All right, so step one, and I

think this is really the strategic plate

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piece that allows all the other pieces to

flow better, is that Rachel and I always

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stick to quarterly planning sessions.

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So we have tons of

episodes about how to plan.

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To give you a quick overview is that

every quarter Rachel and I sit down, we

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at the episodes that hit, what didn't

hit, and then we look at, what period

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we're going into, what one of our

products that we have may be appealing

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at that time or what our goal is to sell.

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And then we work backwards from there

and map out the episodes to support them.

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We really, really love on here, if

you've been here for a while, you

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know we like to do lots of series.

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We do launch series, we do funnel series.

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We do this Life First Business

series that we're doing right here.

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We do planning series.

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So we like to plan the different episodes

based on, and we go into how we plan

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is we pick episode topics, and then

we outline quickly, our main points,

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and then what we want our CTA to be.

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And that way every single week we at least

have a starting point on our scripts.

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From there, either Rachel or I, we've

got a scriptwriter employee that we

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have not launched into the lab yet,

but we use it for us to script out

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our scripts in a strategic way that's

based on how we like to present.

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We've been doing this podcast for

three or four years now, I think.

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It's been a long time.

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So we have a good flow on

how we like to do that.

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I think one of the main things is

make sure you're going in with a

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plan, put in the reps, and it's gonna

get easier every single da- thing.

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And then it comes to recording day.

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I'll let Rachel go into what record is

and how we kind of approach recording.

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Rachel: Yeah.

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Well, first I wanna say the planning layer

itself isn't exclusive to the podcast.

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We plan at the business level, and then

we say, "What is it that our clients are

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feeling in these particular seasons?"

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If you've gone through our planning

episodes, you know we talk about,

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the life rhythm that you have to

go through and all of the different

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seasons of life in business.

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And so when we're talking about

planning, we're not just sitting

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here talking about at the podcast

audience, what is happening?

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We're looking at the pulse of our

clients, our businesses, and all of

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the other components that happen there.

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Finally then, when we sit down to record,

that long form piece is considered to be

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our anchor, and we are not necessarily

recording or creating any additional

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pieces outside of that long form.

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Jessica: yeah, and I think one of the

things that we do to be able to use that

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long form strategically as an anchor

is that we've learned how to craft the

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scripts to have hooks at different places,

so then when we are going back and trying

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to create smaller pieces of content out of

that, we're able to strategically use it.

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I think another big thing that we

do is we have this blocked off on

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our calendar as an appointment time.

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We actually have two each week.

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That's probably the biggest struggle

that most people have with content is

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protecting the time to come and record.

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I mean, I love having a co-host.

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This podcast probably wouldn't

have been going on for four

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years if I didn't have her.

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But it's you do have to have some

sort of discipline of creating that

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space and then guarding it with

your life to sit down and create the

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anchor piece of content or nothing

behind it is actually going to work

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Rachel: the strategy behind our

record process is that people are

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often working backwards, right?

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They're saying, "Okay, the carousel,

the reel, the blog all need to

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be created," and they're creating

those as individual assets.

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Like Jess said, we are really structuring

the top part of our effort, which is

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the hour-long recording session, to then

fulfill the needs of that carousel, that

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reel, that blog, every single thing, so

that there's absolutely no supporting

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content that is starting from scratch.

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And I think that strategy has saved

us hours and hours of time, from not

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having to sit down afterwards and say

like, "How do we now get this out?"

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I think that's the most important part.

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Jessica: after we finish our

recording, we do use Descript, which

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is one of our recommended tools.

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We'll have an affiliate link for

everything we talk about in the

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description, but we use Descript for

editing and recording our podcast.

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Descript has an option where you can

record with others, so I send right to

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the link every time we go to record.

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We hop on here, and then once

it's done, it will automatically

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load into our Descript.

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I'll title it right, grab the link, share

it with our VA, and then drop that into

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our podcast planning calendar in Notion

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And change it to ready to edit.

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Our VA gets the notification that it is

ready for her to edit, and then she has

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this whole workflow that we probably don't

even touch after this, but I can tell

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you what's happening because we built out

the process and then handed it off to her

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Rachel: Yeah, and I think that that's

the part too, when you have found a

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system or a tool that works for you.

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Like in Descript, our VA works on both

of our businesses as well as the podcast,

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she has created templates and structures.

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What are they called inside of Descript?

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Jessica: Template packs.

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Yeah

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Rachel: like load your branding,

load your caption style, your

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everything in there in a few clicks.

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While that is heavier lifting from the

forefront because you have to think

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through all of those various components,

it makes the constant repetition of these

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tasks so much more easy and sustainable

because it's a standard that you

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established at the get versus trying to

edit and trying to record from scratch

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every single time you sit down to take

a clip out and to take, you know, a

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carousel and all of those different tools.

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So the part that I think

is super fancy pantsy.

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And then when we are done with the

editing and recording spot, we then

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move the transcript, the actual raw

final transcript into a tool that we've

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actually created because we didn't see

this tool existing literally anywhere and

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we were like, " This is something that

has saved us," I would guarantee hours

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and thousands of dollars in our business,

and it's a tool called Content Sprout,

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and this is our multiplication layer.

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This is where it takes, I

would say like 5 to 10 minutes.

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I've done this with all of my blogs

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And essentially after you've done a few

things, again, that initial setup of a

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brand voice and quality standards and

all of that, it can then turn one piece

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of long form content into 30 platform

ready pieces across various formats.

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And so you can do a LinkedIn post,

you can do a script, you can do all

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of these different things, short form,

talking head, carousel copy, Pinterest

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descriptions, and it's what's allowed

us to amplify and take things out.

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I was talking to somebody the other day

that has a podcast as well, and I was

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talking about how we are just cranking

out pieces of content and this person

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was like, "That takes so much time."

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And I said, "Well, we've

systemized it so well that it's

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two three five clicks, right?

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Jessica: To do the full

edit, nadia takes four hours.

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I think it takes her two

to three hours per week.

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I know because I track her time.

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But once she drops it in…

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And we do, a lot of content.

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I would say we're at the upper level of

expert on the content that we push out.

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I don't think I would recommend,

and we definitely didn't start with

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pushing out 50 to 60 pieces of content.

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It was something that as our

system got better, it increased our

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capacity to be able to flow it out.

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So that's our second tool that

we say we need is Content Sprout.

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It can be a little overwhelming because if

you let Content Sprout do it, you're gonna

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get like, 30 different pieces of content.

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So again, I think it's

defining the system.

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Our VA knows how many clips to

pull from Content Sprout, how many

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carousels, how many blog posts,

LinkedIn, all that sort of thing.

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You have to put it in a container,

and it's not just this overwhelming,

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amount of stuff that comes out.

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Basically, Content Sprout for

video clips, it'll clip out the

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timestamps that she needs to cut

from the main episodes in Descript.

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And again, this is why I love Descript

so much because all you have to do

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in Descript is go highlight the words

that you wanna turn into a clip and

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then say, "Turn it in a clip, apply

my brand template," and voila, we

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have a beautiful clip ready to go.

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For the clips from there, she

downloads it into, our Notion content

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system because we have another

tool that we're gonna talk about a

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little bit about how we schedule it.

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For the carousels, it gives you, the

words for each slide that you can copy

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and paste into your tool of choice.

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I'm pretty sure that's

Canva for everybody.

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We have Canva templates that we can

kinda just drop those things into.

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Rachel: But we're missing an important

step here is that once it's generated

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everything, you can literally send

it line by line, task by into Notion.

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And so then when you're assigning, you

know, putting your clipped pieces and

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dropping them into your Notion task

of this, everything is in one place.

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But that bridge of saying, "Okay, reviewed

it, approved it in Content Sprout," it's

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one click to get it every single thing

loaded into your project management tool

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Jessica: And if you do not use Notion,

you can download it as a CSV and upload

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it if you wanted to, or you can also

copy and paste into a Google Doc,

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'cause I know some of my entrepreneurs

just still love their Google Docs.

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So that is the multiplication step, and

then it gets multiplied even further

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inside of Notion by another tool that

we love and have used forever, the

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link will be down, is Notion Social.

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What Notion Social does is, I've been

using it for three years now, but it

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basically allows you to schedule your

social posts directly from Notion.

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Once it goes from Content

Sprout into Notion, all we

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need to do is add in the clips.

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The captions are already

there from Content Sprout.

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The clips or the graphics or the

whatever kind of format it's gonna be,

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and then it's into Content Sprout, and

once Nadia adds the graphics there, she

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just changes it to ready to approve.

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Rachel gets a notification from Notion,

and then she can go bop, bop, bop, bop,

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bop, bop, bop, and basically because

Notion Social can connect to Instagram,

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Facebook, LinkedIn, Pinterest, TikTok,

I'm trying to think of all the ones

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we've got connected, any social media

platform out there, we can just choose

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what platforms we want each post to go

to, and it automatically distributes

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to those platforms from Notion, so

we're not having to download and

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re-upload to every single specific site.

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It also will, after the post has

been there for seven days and

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30 days, go back and update the

analytics on those specific posts.

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So we can see how many likes,

saves, views, all that good thing.

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That would literally take you

freaking hours to do if we

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did not use Notion Social.

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And it is an amazing tool.

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It's run by this guy named Paul.

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I have been with him for

probably three years.

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He is so responsive to ideas.

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He may have a team now, but usually I'm

like, "Hey, can you get it to do this?"

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And he'll do it for us.

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So I highly, highly recommend if you

use Notion for your content calendar

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to integrate Notion Social because

it just saves so much time and effort

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not having to download and upload.

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Rachel: Yeah when I took over the review

process, I thought it was gonna be like…

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I think I had initially blocked off two

hours of my calendar 'cause I was like, "I

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gotta get through 100 pieces of content,

and this is gonna be so stressful."

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And it is so simple because you literally

just look at the copy, make sure it sounds

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like us, make sure it's reviewed properly.

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It's very logical.

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What do we have?

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A conveyor belt of…

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What do you call it on, in our Notion?

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Jessica: Content Assembly line

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Rachel: assembly line.

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And so I'm literally sitting there.

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My first step is reviewing all of

the copy, and then I move it to

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ready or move it to the proper day.

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I drag it onto the calendar, and

it puts it there as a placeholder.

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Once it's been dragged, then you go

down and you pick the time that you want

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it to be scheduled, and then you just

sched like say ready to be scheduled,

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and it takes it and it puts it on,

scheduled when it's the actual date is.

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It's phenomenal.

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I am literally…

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I'm always still amazed at this when

I do this on a weekly basis with

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our podcast clips 'cause I'm sitting

here, I'm like, "How did I just

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schedule 30-plus posts across five

different platforms in like 10 minutes.

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Jessica: Yeah.

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Yeah, I'm looking at our total

posts per week, so we're not lying

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to you guys, and we did 39, and

then we did 31 the week before.

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And probably if we wanted to maximize

this even more, we could do more

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in a little bit about time, but we

have other things for our VA to do,

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and we don't wanna overwhelm her.

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But yeah, 39 posts in one week

is literally a freaking whole

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entire marketing team, and we're

putting one hour effort into it.

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She's putting two to three hours of

effort into it, and I think probably

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Rachel adds, what, 30 minutes to

review and approve everything.

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And we have seen our podcast grow so

much since implementing this because

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we're not relying on, one single source.

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We're getting so much more out of our

posts because we're not relying on

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just TikTok or just Instagram or just

YouTube Shorts to help us get promotions.

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So it really has been just such

a game changer for our business

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and allowed us to kind of show up

everywhere on a couple of hours a week.

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Rachel: Yeah So I know we went through

a bunch of different tools there,

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so I'll quickly just summarize it.

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So record it into Descript.

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Export the transcript after it's

final into Content Sprout to create

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all of our different variations.

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Notion our container for all of our

various post types, captions, all of the

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content breakdown, and then Notion Social

is what pushes it out to each platform.

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Jessica: And I know people are probably

thinking like, "Oh my gosh, all these

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different softwares I have to pay for."

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Descript is 40, I think I pay $27

a month for Content Sprout and

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$20 a month for Notion social.

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And I think Notion is probably $20.

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So it's like $120 for 39 pieces

of content and four VA hours.

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It is the most optimized thing

that we have done in either of

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our businesses, I'm pretty sure.

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And that is why we love it so much.

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We're obsessed.

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I actually was thinking, "I've got

this optimized so much," we could

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definitely start managing other

people's podcasts if we had time because

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know.

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So if this episode gave you some

breathing room, make sure you

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send it to your business bestie.

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You know, the one who absolutely

crashes out every time she thinks

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about planning her content.

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She does not need a bazillion new ideas.

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It's four ideas a month, and then let

your content go forth and multiply using

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our content multiplication program.

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Next week we have one more episode,

we're gonna be doing our final episode

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of our Life First Business series,

and basically we're gonna be talking

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about the systems that make it easier

for us to delegate or ask for help.

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So we're gonna be going through…

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I think a lot of times people get

blocked up by, like, "Oh, I wanna hire

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a VA, but it's gonna be so much work.

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Da, da, da, da, da, da."

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We're gonna talk about all the things

you should have in place before you

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start to hire, before you start to

help, and why having these systems

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is gonna make it easier, not only

for you, but for you down the road.

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Whether you're hiring one of our

AI assistants in your business or a

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real, live, human, these are systems

that you need to be able to replace

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because you cannot outsource chaos.

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It will just create more chaos.

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It will be multiplying bunnies of chaos.

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So, until next week,

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Rachel: We're

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Jessica: rooting for you.