Beyoncé partners with adidas! How big is this? Well, Bey has more followers than all the adidas accounts combined. We discuss the details and what to expect from what could be the biggest celebrity endorsement ever. The Final Four in both men's and women's are set and it's Nike versus Under Armour. Also, how come we can't buy women's NCAA jerseys? Why do sneakers need nicknames? Does it really help sell them? Episode Home Page: https://www.sneakerhistory.com/podcast#episode8 Support the pod! Cop some Sneaker History merch: sneakerhistory.com/shop Follow us on Instagram: instagram.com/sneakerhistory Talk to us on Twitter: twitter.com/sneakerhistory Nick - instagram.com/nickengvall Robbie - instagram.com/rahbee702 Mike - instagram.com/madwatch3r789 Leave us a review! fave.co/2HIuWSX

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