Shownotes
In this episode of Podcast Growth Tools, we dive deep into the power of storytelling in podcasting with Dr. JJ Peterson, a narrative theory expert and veteran podcast host from Story Brand.
Dr. Peterson shares his journey from storytelling roots to hosting successful podcasts like Marketing Made Simple and Building a Story Brand. With 8+ years of podcasting experience, he reveals the strategies that helped grow their shows to become top-ranked marketing podcasts globally.
Key Topics Covered:
- How to hook listeners using storytelling principles
- The importance of identifying your podcast's core problem
- Strategies for featuring big-name guests while staying true to your mission
- Why consistency trumps viral moments in podcast growth
- How to position your audience as the hero of your story
- Smart ways to incorporate calls-to-action in your episodes
Special Announcement: Learn about Story Brand AI, their new tool for crafting compelling marketing messages.
Resources Mentioned:
Whether you're a new podcaster or looking to enhance your existing show, this episode provides actionable insights to transform your podcast through the power of storytelling.
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