People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation. However, Zach Doty, Online Marketing Director at AT&T, believes that “one-trick ponies get shot” and that you need to branch out and get domain expertise and a multi-faceted knowledge of your craft to be truly effective. That’s Pi-shaped talent and his Shiny New Object, which he explains in the latest podcast episode.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net