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The Pulse of Business: Managing Uncertain Times
Episode 4565th September 2023 • Business Lunch • Roland Frasier
00:00:00 00:40:32

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In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough.

Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience.

If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success!


" In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve."

"Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant."

"Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive."


00:00: Introduction

01:40: Current Acquisition Landscape

07:45: Preparing For A Resession?

12:36: Is It Time To Raise Prices?

14:48: Financing

21:37: Credit Lines

26:48: Inside Sales

29:25: Cut Marketing Budget

34:10: Preparing For A Downturn 


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing,,, and while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

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