Shownotes
Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. She’s here to give us the skinny on how you can use video to boost your business.
Just knowing that we need to use video doesn’t mean we know how to properly utilize it. And starting out with video can be daunting, even though it shouldn’t be. It doesn’t need to be a full Hollywood production. A simple video showcasing your product – we talk about a seller who had an amazing hit with a video of one of her shirts hanging on a chandelier – can make all the difference.
For those of you who are introverts and find the idea of being in front of the camera too scary to take the plunge, don’t let that become a crutch that prevents you from pushing yourself and reaching a new level of potential! For a lot of people, being an extrovert is a muscle that you can exercise and build. It doesn’t have to come naturally. Just don’t give up at the first hurdle.
If you don’t believe us that getting video right is worth your while, listen to what Krista has to say in this episode. She teaches us that a landing page with video on your website will convert to sales 800% more than one without. That’s a mindblowing stat. Even more, an engaging video will perform better than highly produced, glossy content.
So long as the video showcases your product or service effectively, that’s all that matters.
Interruption marketing – that’s where you hook someone in while they’re casually browsing social media instead of actively looking for something to buy – is one of the most effective ways to market. And video is one of the best forms of interruption marketing out there.
Remember that facts tell, but stories sell!
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