Sometimes the best ideas come as a result of creative problem solving. For Michael Malkin, he turned busy Apple Store shifts and an excess of restless energy into his business Calm Strips – and the rest is history. What may seem like a simple product proved to be a stand-out option for anyone looking for a discrete fidget tool. In this episode of Lift U Up: Inspiring Health Stories, the entrepreneur is joined by team member Luce Fuller as they share the story of how Calm Strips grew from an idea, to a product, to a growing business all in the span of just over a year.