Adrian Swinscoe wears many hats. How many do you ask? Well...

1. He's the author of three books (Punk CX, How to Wow, and RARE Business),
2. He's been blogging and podcasting for 10 years, so way before it was cool (Punk CX),
3. He runs a consulting company,
4. He writes for Forbes (check out his work here),
5. He's a Fellow at the Royal Society for the encouragement of Arts, Manufacturing, and Commerce,
6. And an Ambassador for the European Customer Experience Organization (EXCO).

What did we talk about you might ask? Well, plenty! This is one of the longer shows at 45 mins, but you will want to listen to the end. Adrian and I cover:

1. How CX has evolved over the past 5 - 10 years, and boy does he have perspective
2. What differentiates the best CX leaders from the laggards
3. The Core tenets of CX
4. The 2-3 traits that differentiate the best CX leaders from others in the discipline
5. How CX teams can drive culture change
6. The CX Tech Stack and how it adds value
7. Where CX should sit in an organization

This show is just jam-packed with goodness. If you're a new CX practitioner, a new CX leader, or a seasoned CX leader, there is plenty to take away here.