As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneaker culture outside, because boredom has set in with sneakers.

---

New episodes released weekly.

---

Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates

---

Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/

Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates

Reach out to me with questions or thoughts: [email protected]