Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

• 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
• 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
• 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
• 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
• 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
• 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
• 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
• 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
• 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
• 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

• Gen-Z Broke the Marketing Funnel
• SUPERCHARGE YOUR MARKETING ROI
• PT on Telegram
• Wiki Generation Alpha
• World of Luxury
• My Disney Side Shadows Augmented Reality Experience | Grand Visual
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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