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Creating A Remarkably Sticky Marketing Message With John Jantsch
Episode 37th July 2022 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
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Creating a memorable marketing message that sets your business

apart from the competition can be serious challenge for many small and mid-size

businesses. It’s easy to bounce from one “marketing idea of the week” to the

next with little to show for your efforts except frustration.

 

Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing

guru, John Jantsch, who has a better solution and a proven system to build

demand for your products or services.

WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE:

● 3 keys to making your marketing message memorable.

● How we accidently trip ourselves up when creating a marketing message.

● Why some businesses are reluctant to embrace their best marketing message.

● Why a laser focused marketing message is more profitable than a one size fits all message.

● The fastest way to discover your ideal marketing message.

● Why sales and marketing shouldn’t be in separate silos.

● And MUCH more.

GUEST:


John Jantsch has been called the World’s Most Practical Small

Business Expert for consistently delivering real-world, proven small business

marketing ideas and strategies.


He’s a marketing consultant, speaker and bestselling author of

several books:


Duct

Tape Marketing Revised and Updated: The World's Most Practical Small Business

Marketing Guide, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself. He’s also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

In other words, he’s a marketer’s marketer.

John also frequently consults with small and mid-sized businesses.

He helps them create marketing plans and organized marketing systems that

smooth the way for steady growth.

His blog was chosen as a Forbes favorite for marketing and small

business, and his podcast, a top ten marketing show on iTunes, was called a

“must listen” by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on

Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for

Entrepreneurs.

John is also the featured marketing contributor to American

Express OPENForum and is a popular presenter of workshop and webinars for

organizations such as Intuit, Verizon, HP, and Citrix.

His practical take on small business is also frequently cited in

publications such as the Wall St. Journal, New York Times, and CNNMoney.

RELATED RESOURCES:

Contact John at Duct Tape Marketing, Duct Tape Marketing Consultant, or Duct Tape Marketing System, and connect with him on LinkedIn, Facebook.

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