Do you know the difference between your business brand and your branding?

In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience.

We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate with their ideal guests, showing why it is so important to know your audience and what truly sets your guest experience apart.

Claire shares insights on using storytelling as a framework to clarify your brand identity to attract your ideal guests. This conversation highlights the importance of intentional marketing and the need to continuously experiment with messaging while maintaining a consistent brand voice.

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Key Takeaways:

• Understanding the difference between brand and branding is essential for a effective marketing strategy.
• A cohesive branded guest experience enhances customer satisfaction from discovery and booking, right through to arrival.
• Developing a 'brand story' helps businesses connect more deeply with their ideal guests.
• Experimenting with messaging can uncover what resonates best with your ideal guest.
• Creating distinct messaging avoids clichés and increases the chances of standing out in an ever more crowded short term rental market.

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Find out more about Weekend Candy:

Weekend Candy website

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Connect with Sarah:

Website

Instagram

LinkedIn

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Hello, everyone.

Thank you for taking time out in your day today to join me on this week's episode of the Get Fully Booked podcast.

I'm your host, Sarah Orchard.

I'm delighted to welcome another amazing guest to the podcast today, Claire Robinson from Weekend Candy, and she's also executive creative partner of a Gloucestershire creative agency.

Claire and I have known each other and worked together for quite a few years now.

In fact, Claire was one of the very first guests to come and stay at our luxury tree house, the Hudnalls Hideout, and she got engaged there as well, which feels super special.

Claire runs a business, as I said, called Weekend Candy, which is the UK's only site dedicated to weekend adventures featuring weekend getaways and ideas for incredible days out in a searchable directory.

Welcome to the podcast, Claire.

Thank you very much.

It's very nice to be here.

It's great to have you here.

And we're gonna have a little chat about branded guest experience, because people talk about this all the time, but I feel like no one really explains what it is.

So the term gets bandied around all the time about creating this branded guest experience, but I think most people are in the darkest of what it actually is, so we're hopefully going to dispel that today.

So I thought it'd be good to start with a little bit of background on how Weekend Candy came about.

Yeah, sure.

It's one of those things where I'm a big ideas person and I have so many ideas for so many different businesses.

And one of the things back in the day that I, after graduating, I thought, oh, it'd be so cool if I could be a travel writer.

I'd really like to be a travel writer.

That would be really cool.

And.

But I had no idea how to make that happen.

Anyway, I became a copywriter in ad agencies and then sort of built.

Built kind of my way up, worked my way up.

And I got to a point where I started freelancing, and at that point, the kind of digital world had exploded and, you know, things like blogs have become popular and stuff.

And at the same time, I won Eurostar as one of my freelance clients.

So I was writing all their destination content and helping them with their social media and writing their social media posts and it kind of just made me go, oh my God.

I just absolutely love travel writing even more.

I'm going to start my own kind of website.

And it was just at that point, as I say, where kind of digital had launched and I got that client.

So I saw that there was a niche in the market for UK weekend breaks and thought, that's it, I'm going to do that.

Because I'm not a digital nomad.

I can't go to Bali and work on a sun lounger.

So, you know, I can only travel at weekends.

So I thought, yeah, I'll do that.

And that's kind of how it started.

Really?

Excellent.

And how long ago was that?

Oh, crumbs.

Oh, well, it was about 11 years ago that I started Weekend Candy and in its kind of current sort of form as a business that I'd sort of started it as a distribution site, editorial kind of site.

And then I, about five years ago I added a kind of service element to it, which is the directory, which is, I guess lots of accommodation owners will know as kind of a listings kind of thing, like Cool Stays and other such listings sites are available.

And I thought that was a really good way of doing kind of when I come across kind of boutique places like the Hudnall's Hideout, actually making that part of the site, being able to list the properties on the site to enable kind of, you know, people to be referred to your website and stuff as well as doing kind of reviews.

So yes, I built that, that bit onto the business about five years ago.

So now it's kind of a hybrid of editorial, distribution, content and listing as well.

Brilliant.

And if any of the listeners haven't checked out Weekend Candy, well, I'll put a link in the show notes, but do go and take a look because actually I think if you follow Claire on, well, Weekend Candy on social media, on Instagram or take a look at the website, I Claire, you've got an amazingly strong brand that you've built up and also a very distinct tone of voice and style for all of your content, which I think hopefully based on today's conversation will help people to understand how you sort of bring your brand to life, whether that's actually something like Weekend Candy or actually an accommodation or a holiday business.

So as I said at the beginning, this branded guest experience does get banded around a lot.

But what do you feel a branded guest experience is?

Well, I guess you got to sort of look at those two words quite separately.

I think branded or brand is about kind of the experience of your is about what your business projects.

So you know, kind of what values it has, what essence it has, what its kind of promises, how it looks and feels, how it acts, its character.

So that's, you know, kind of what so brand slash branding means.

And then experience is obviously how customers experience that.

So putting them together in terms of, you know, like being an accommodation provider, it just basically means that when people are either physically in your, your property, they, their experience of your brand is as cohesive as it is when they looked at your website to start off with or they received an email from you confirmin their booking.

So, so I think the whole, the whole guest experience obviously might start online or it might start offline with a piece of print or a digital ad or a website look or a Google search and then it will translate all the way down to kind of in the real world which is as soon as they walk in the door, you know, and all those bits really to have the best kind of branded experience all those bits need to have a synergy to them so that a guest feels like, yeah, it's just a completely seamless experience.

In the same way that when you look at Apple's website you see that you see an ad for Apple on the telly, you look at Apple's website and you read their copy, you order a phone or a laptop and when it physically arrives even to that unboxing process and the design and everything, it all just feels like a kind of a one cohesive experience.

So for me that's, that's what kind of a, a branded or brand guest experience should be.

Yeah, it's getting that alignment, isn't it between everything across your communications and look and feel right the way through to the sort of, you know, once they get inside your, your business, I suppose we can relate to it a little bit when we look at like you said like Apple or people like I mean Innocent Drinks was one that was always held up as a good example or like pretty where they're sort of humor and they're, you know, it goes through everything in terms of their communications to then going into, you know, either buying their product in a shop shop or going into an actual retail space.

And actually you know, like if you go into an Apple Store, you know, you sort of feel that Apple brand all the way through it even in terms of like how they, I suppose they lay out the product is very different to how other people sometimes present it.

So it's very much has that Apple feel about it, doesn't it?

It will, absolutely.

And it's.

The thing is that that's why getting your brand right is so important, because if you want to, you know, create that for someone and when you get it right, it will flow in.

It flows into everything.

Yeah, it will flow into kind of.

Absolutely.

If you got, you know, other people checking people in for you, or you've got, you know, you.

You run a.

I don't know, like, I'm just thinking of kind of outbuildings in.

In Dorset.

You know, they've got kind of a.

A bar and a chef.

The people then you employ.

You can make decisions about who you know, how you employ people and who you employ and.

And your kind of internal kind of culture.

Once you get the kind of the.

The brand right.

I mean, even when I.

When we came to the HUDN from the lovely kind of.

Your lovely kind of website, and then going all the way down to the tree house and the signage, obviously that's the kind of.

The look and feel, but it all felt very cohesive, which is lovely.

Well, thank you very much.

All right.

You're very welcome.

I'll take that.

I'll take that from you.

Give me that feedback about our brand.

That's fantastic.

But that leads me nicely, actually on to the next question, really around.

It's very confusing sometimes for holiday business owners, like, what the difference is between your brand and branding.

So, yeah, I hear a lot of people using the two words interchangeably, but they are actually very different.

So your branding essentially is the look and feel of your business.

So it's your.

When you refer to branding, it's your logo, it's your color palette, it's your font you use.

It's any kind of, you know, visual manifestation of your.

Your brand.

So if you go to a designer and ask them to do you some branding, they will give you.

Yeah, those things I just mentioned.

So, yeah, logo, a suite of colors to use.

And this is what you could do with your type.

And here's some photos that you could use.

So that's kind of your branding.

Your brand is something completely different.

Your brand is the real essence of your business.

And that's kind of.

That breaks down into lots of different bits.

So, you know, your essence at the very core is why your.

Why your brand?

Why, you know, why are you in business?

What are you promising outside world?

What are you promising your customer base that they will experience when they interact with your brand?

It's also your, you know, your.

Your character, your personality.

So, yeah, how do you.

How do you sound when you, you know, you communicate on social media or on emails or in the real world, how do you sound?

What's your character?

And then it's, you know, it's things like your values.

What, what sort of values do you have as a, as a, as a brand and what's your vision and what's your mission statement?

So it's all those things that's, that's your brand.

That's, those things are really important.

So again, going back to kind of Apple, that they're kind of, their brand is more than their logo and their, you know, is more than the Apple logo and the typography they use on their website.

It's actually they stand for innovation in the world and they stand for simplicity and, you know, beautiful functionality.

And so all of those things are kind of those like, things that you almost can't see, but they, they are rooted in, in everything that you do and the decisions you make going forward.

So again, again, like Apple, once you understand what your essence is and what you stand for in the world, it can translate into, you know, the, the kind of, the people you recruit, who you'd work with as partners.

Yeah.

The decisions you make in your business going forward, what platforms you choose to, to align with.

So, yeah, so it's, it's much deeper.

Your kind of branding is the surface level, I'd say.

But you're, you know, if it was the metaphorical iceberg is the tip and your brand is all the bits that.

Sit underneath substance, isn't it?

That sits underneath.

Yeah.

And of course, that's the thing that when I work with clients, and I'm sure you've come across this as well, that often when businesses start up, they, you know, they create a logo so they sort of feel like they've done their brand, they've created their logo, but they probably don't go, you know, much further than that.

And I think I often see that people are struggling with, when it comes to their messaging.

So like the messaging on their website and maybe what they put on social media.

And I can see now from, you know, how you've clearly explained that, that it's often the case because they haven't done the branding work to understand their why and what they stand for.

Just as we often see that people don't do work on their ideal guests profile and then it makes it really difficult to do any marketing, to do any form of communication from a marketing perspective is nigh on impossible, isn't it?

Yeah, absolutely.

And, you know, and I completely Understand, you know, the excitement when you start a new business that you do want to get a new logo, you want your branding sorted out because, you know, and also that's kind of easier to do.

It's, it, it's the fun thing to do, you know, to kind of go, oh, I really like that logo design, I really like that color and stuff like that.

It's actually, it's hard work working out what your, your brand is and what your core message be.

It takes a lot.

It's, you know, if you do it, obviously there are, you know, you could do it on a very light touch basis or you could do it, you know, really in depth, which is researching your, your customer audience and trying to find insights and where you fit in the market compared to your competitors and what messages they're using, you know, so it's a lot harder to get, to get right.

But it's so important because when you do that actually that should be the first thing you do.

And it's only then once you know what your, your brand essence is, what is the brand essence that you could basically stick on a post it note and go and stick on a wall and go, oh yeah, that really sums up what we are about and that is exciting.

Only then when you've got that should you actually then brief a designer to do your logo and a color palette and you know, create your website going forward.

But you know, it's often done the other way around because as you rightly said at the beginning, people mix it up, branding and brand and it's, you know, it's kind of a taxing thing to do, you know, and some people, when I've been through a process, you know, I've got helping people with understanding what their brand is, some people don't really know and that can be kind of scary as well because you can sort of start a business and then end up going, oh, I don't really know what we, what we stand for, where we stand in the market.

I don't, I don't know those things.

So it can be quite a, it can be a taxing, it can be quite challenging.

So I can understand why people just go, let's just do the pretty stuff.

Let's just create a logo and plonk it on the website.

So if someone's listening today and they are thinking, I really resonate with that and I can see that that's something that we've not done and maybe it's missing in terms of their approach to their business, how would you go about helping someone, you know, with their brand.

I mean, I, I've heard you mentioned that you've got something called brand story.

Is that a sort of process that you take people through to help them unpick all of this and get to that, you know, eureka moment of going, that that is my brand.

Yes.

Yeah, absolutely.

Yeah.

So there are lots of different ways, you know, if you look at any sort of brand consultant, there are lots of different ways and frameworks that they use to help you define your brand.

And they're all completely valid and that's fine.

The thing that I like to use is, as you said, essentially something called brand story and how it works.

The reason it works and it's nice is because, you know, storytelling as, as human beings is the thing that defines us from, you know, plankton and cats.

You know, we, we do ideas and we do storytelling and we shared ideas and storytel since, you know, the kind of the dawn of dawn of time.

And storytelling as a framework actually is a really effective way to help you understand your brand and then communicate it to other people.

So the thing about a story, it's kind of a sort of simple framework in that, you know, every story, whether it's a film or a book, has some core elements.

And the core elements that there are kind of seven of them, I won't go through all of them, but sort of as an over overview, the core elements are there is a hero who has a problem.

So you might think of like Luke Skywalker and has a problem.

There's the evil empire.

This is where I'm going to really fall down on my Star wars knowledge.

So bear with me.

And he meets a guide, which is Yoda, who shows him the way, and then that results in either failure or success.

So essentially those are the kind of core pillars of the storytelling framework.

And obviously they've been used in different iterations, you know, throughout, you know, for a very, very long time in literature and in film.

Now applying that framework and using that framework to help you define your brand is really interesting.

So one of the things that sort of blows people's minds is that when I say to them, okay, the hero, you as the business, you're not the hero, you are not the hero, you are the guide.

And I think a lot of the time, quite naturally people, you know, on media, all they do is talk about themselves and, you know, what they offer and all the time as if they're the hero.

And actually you need to flip that and reframe it.

You're not the hero.

Your ideal customer is the hero, and you are the guy that is leading them or showing them how to get to, how to kind of overcome a problem, whether it's an actual physical problem, whether it's a sort of an emotional problem or a philosophical problem, to arrive at a solution of success.

And so I work through that process with, you know, I've done that with, with hospitality clients.

And that's kind of a good way.

People can do it on their own, obviously, but it's quite a good way of starting to ask these sort of slightly knotty questions about their brand and trying to get to a point where they just have a very easy, oh, I can see, you know, my hero is this.

We do that.

And that's kind of a really good way to start on that, that brand distilling what the brand is and sort.

Of opening it up so that it's like peeling an onion, isn't it?

So they sort of can see where they sort of fit in rather than just going.

Because everyone tends to describe themselves in similar ways.

And I suppose again, that's one of my sort of questions really is like, what, what do holiday businesses typically get wrong when they're, when they're communicating?

Because that's what it comes down to at the end of the day.

It's about when they put their communications out through, you know, anything that they're doing, whether it's an email campaign or their website or social media.

What's the most common thing that you see our type of businesses getting wrong?

Well, I think it's, it's, you know, they, they tend to say the same things.

You know, how many times I've seen people say, you know, come and reconnect with nature, you know, and it's, it's, it's those cliches that actually shows that there's a lack of understanding and insight about who their actual customer is and a lack of understanding and insight about what their brand stands for and how it be relevant to those customers.

Admittedly, you know, I come from a creative background and as you said, I head up a creative advertising agency.

So there is a creative leap that needs to happen.

I'm a writer by background and I work with very talented copywriters that look at things like how you use language to be different, not just for the sake of it, but if actually reconnecting with nature is what you think top line, you offer people, people, it's about, okay, well, everybody says that it's a cliche and you've got to say something, something different Even if that's the truth of what you're, you're offering, you've got to say it in a, in a way that is, is slightly more disruptive, slightly more pertinent to your position in the world and what you offer the world, because otherwise it will just, it will just flow into the rest.

And one of, you know, one of the biggest things actually is one of the biggest risks to any business.

No matter whether you're Apple or whether you're just starting out as a glamping business, one of the biggest risks to your business is being invisible.

And so many times businesses spend an awful lot of money on marketing that just doesn't even get seen.

And, or it might get seen, but it isn't connected with.

So it's so important getting, nailing your brand, nailing your customer, really understanding who they are so that you start to communicate with them in a way that they actually care, they care about.

So it's, again, it's as you say, the onion.

You know, this is a process that is sort of layers.

It takes time to get, to get it right.

But it's actually, I would say to anybody, start, you know, if they decide to start a business, whatever it is, it's actually one of the biggest and most important investments you can make so that you can stop being less vanilla and using cliched expressions.

And because once you have your kind of brand essence and your brand personality, you know precisely who you're talking to, you know precisely what they care about from an emotional or intellectual level, and then you have a way of communicating with them that means that you probably take something like, you know, reconnecting with nature and you go, yeah, we don't say it like that.

We say it like, like whatever it is, you have a framework where you can go where we want to kind of say that as a message, but we know that we don't actually say it like that.

We'd need to add a bit more personality or we, we're a bit more flippant or a bit more bold, or we're a bit more challenging or whatever.

So it all falls back down to your brand and defining that first and foremost.

Yeah, I couldn't agree more.

And I think, you know, two things you've touched on there about being like, you're saying visible but being memorable.

You know, when you, when there's so much competition, you know, how do you stand out?

Well, if you, if you go out saying exactly the same thing as probably another thousand odd businesses that are saying the same thing, of like, reconnect with nature.

Say if you're a glamping business, you're not going to be memorable, you're not going to stand out.

And the other thing for me is also about your audience because it's the most common thing I see where people don't do the work on Ideal guest and they skip straight into the, you know, posting stuff on social or going and creating a website is you're trying to talk to everyone and not everyone is your ideal guest.

So if you've nailed in your process in terms of taking them through their sort of brand story and they know exactly who they best serve and they've got that nailed and then they know exactly what their sort of, you know, their message, their story is for them and for that hero, I can see that it makes life, it does make life so much easier in terms of the whole marketing job because you know exactly who you're speaking, speaking to and you know, like you said, what's important to them so that you can actually sort of stand out and like we said, be less vanilla.

Yeah, yeah, yeah, yeah.

I mean, I truly believe actually that as businesses, we've actually got.

We've got.

There are two things.

It's a noisy world out there.

You know, there's a lot going on and we don't want to be adding to the noise with just absolute waffle that nobody cares about.

What's the.

What's the point of that?

And I just, I genuinely believe that we've kind of got no right to go into people's homes and just give them stuff that is flanly and doesn't.

Isn't meaningful to them.

You've got to.

What was it the great David Olga V Quote was the customer isn't a moron, the customer is your wife.

Now, obviously, slightly.

He was from the 60s, so it's slightly sexist.

But the principle is the same, you know, we.

That even though it was a long time ago that he said that, that principle remains true today.

You know, we've got to do.

We've got to work harder and in an authentic way to really understand who we're talking to.

Otherwise I just don't.

It's just unfair.

I suppose that's the thing.

We forget that it's actually a privilege to be in someone's inbox or on their socials or being found and communicated with just as it would be if we were doing it in person.

And I suppose we forget about that when we're doing stuff, particularly now with the online world that Actually, we are in someone's presence, even if it's remotely and it's digital that we are.

You know, if you went and stepped into a room with someone, you might consider a bit more about, you know, what you say and how you say it.

But maybe I think when we're doing, particularly online, that people don't give it the same consideration.

So I think that's a really good point.

In fact, in fact, it's really interesting.

You say that would be a really.

It would be a very funny piece of content, wouldn't it, if you actually, you know, a business took their last email that they sent out to their customer.

Customer and actually stood in a room and read it to them.

You know, would you do that?

Would you go read like that to your customer?

You probably wouldn't.

And I think if you, if you thought about that and you thought, would I do that?

Would I say it like that?

What then, you know, you come.

It might give you a moment to pause and go, maybe I need to kind of think about what I'm saying here.

Exactly.

And that brings us on to another topic, which I think I'm going to cover in a future episode of this podcast, is about, like, ChatGPT and the fact that you could then, you know, you and I would probably get onto our bandwagons about that.

And it can be a very useful tool for sort of brainstorming and sort of some idea generation.

But I think when people just use it wholesale, you know, again, you can sound a bit like a robot and would you step into a room and speak in that way with that sort of language?

And also, you know, chat has nothing to go on if you haven't done this brand work.

Actually, when you use those tools, I think they can be quite dangerous because actually they're going to come up with copying content that is, is totally probably missing the mark in terms of how you want your business to sound.

Yeah.

And it's actually, it's so much more important now that there is GPT that, that you do the work, I think.

But, you know, because there will be so many other people that, that don't and just go, brilliant, I can just use this and, and, and, you know, push it out into the world that the world's going to become even more.

There's going to be so many more pockets of just bland vanilla marketing that this homogeneous.

Yeah, yeah, homogenous.

It's going to be a really good opportunity for people who go, actually, I'm going to, I'm going to invest in Doing the work so that I can start to be visible above the kind of the other stuff.

I think that's such good advice.

So I had a last question for you before we sort of wrap up.

And I think it sort of, it leads on nicely, actually, about sort of how much should people, the listeners, experiment with their messaging or should they be sticking to, you know, their core brand personality or their tone of voice?

Do you encourage people to sort of flex it or not?

So I think, I think there are, I think there are a few things within that.

So I think your messaging, so.

And your, I think your messaging, your brand voice can be, if we break them off sort of separately.

So your, your brand tone of voice should always remain the same at its core.

Now, it might be that for slightly different audiences, that there's nuances in the tone.

So for instance, as one of our clients that we work for, as an ad agency of the Samaritans.

Now, the Samaritans have a housing a very extensive brand document.

And as part of that is a tone of voice document, which is they've got their core tone of voice.

And then they've got.

If you're speaking to stakeholders, if you're speaking to beneficiaries, if you're speaking to the internal team, they're slightly nuanced.

So I think your, your brand tone has to have enough scope within it to flex to different audiences.

But it should all go back to kind of, you know, a core.

In the same way that as a person, as a character, you know, if you, you, you know, I'm.

People probably know me that I'm a bit sort of, I don't know, high energy, a bit waffly sometimes.

But, you know, I can go into a business meeting and have a professional meeting with somebody with a slightly different tone, but it's still me.

So I think that's really important to remember.

Your messaging is slightly different so you can experiment with your messaging.

And you should, because if you're, you know, that's where tactical marketing comes.

And if you're talking to, you know, couples that have just been engaged or about to get.

Get engaged, there are different kind of messages that you could put to those couples to try and put push the button that would get them to come to the tree house, for instance.

It might be that, you know, it's just going to be the two of you.

Might be a call message, it might be that it's an exclusive venue that I know a celebrity's been to.

There might be another message.

So there's there's different messages that you can use tactically to try and push a customer's buttons.

How you say those things needs to remain true to your tone of voice.

So I think you know, your tone of voice, you know where your tone of voice will exist.

It will be outward facing to your customers.

It will bit maybe in inward facing.

If you've got a team of people, if you're going to a business conference to and you want to send out some marketing to other business people, they might have a slightly different tone.

So that, that all is sits kind of over there.

But yeah, your, your messaging can adapt and shift depending on what kind of, of tactical marketing you're doing and what you're experiencing with.

And you know, one of the big things in direct marketing and in marketing I guess in general is the kind of test learn, adjust theory which is, you know, you test messages, you test actually is a message about come and stay at the Treehouse because we had, I don't know, I know for one of an example, Stacy Solomon came and stayed, you know, all come and stay at the treehouse because you've just got the entire place, you know, to yourself and acres of woodland to yourself.

You know, you can test those messages and see which one performs better and then, you know, move on from that.

So, you know, depending how complex you are with your marketing, of course.

So yeah, I think you, you should test and experiment with your messages and I think that's slightly different from your kind of core brand promise, which actually sometimes isn't customer facing.

It just can sit at the heart of your kind of brand.

If that makes sense.

Yeah, it does make perfect sense.

It's a bit like the Yoda, isn't it?

It's your guide that sort of.

I always describe it as the filter.

It's the sort of filter that sort of protects the brand and makes sure that everything that you do is sort of that consistency.

But I definitely think that playing with your messaging or not in changing your sort of tone or your promise to your audience, but learning what lands with them because you have to make marketing often you're making assumptions about what's going to resonate with them and you have to experiment with that a little bit to sort of like say to learn and then refine and repeat it.

Absolutely.

Yeah.

Yeah.

Well, I think you and I could talk about this subject probably for many hours.

I was responsible for the Avis brand for car rental brand for many years.

So branding is something or brand is something that I'm very passionate about and obviously seen it from a sort of corporate perspective, but I think it's a really good to share these ideas so that all of us can, you know, deploy this in our businesses and actually be aware of it and how important it is.

So I want to thank you, Claire, for your time today and joining us on the podcast.

Oh no, thank you.

It's been my pleasure.

And thank you to everyone for listening today.

This actually brings me this is the last episode in the first series of the podcast.

So if you've got this far, thank you for listening and thank you for all of the reviews that I've had so far.

It's been a true delight to read them.

If you've enjoyed this episode, please leave me a five star review because you know how much us hosts love those five star reviews.

I will see you in the next series.

Thank you for listening to Get Fully Booked with Sarah Orchard if you want to see if you are ready to ditch the likes of Airbnb and grow your direct bookings, put your business to the test with my free Direct booking Roadmap quiz, head to my website, get fully hyphen booked.com quiz and let's get you more direct bookings and more profit in your pocket.