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031 - Taking A Look At Your Client's CRO
Episode 319th October 2024 • The WP SEO Show – Demystifying SEO for WordPress Websites • SEOHive
00:00:00 00:35:30

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Main talking points include:

  • Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.).
  • CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues.
  • Common CRO Mistakes:
  • Broken contact forms or inquiry forms.
  • E-commerce checkout issues (not verifying if payments go through).
  • Missing or unclear calls to action (CTAs).
  • Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling.
  • Broken links, particularly in key areas like footers.
  • Usability Checks:
  • Regularly test websites, even on incognito browsers, to catch errors like broken images or caching problems.
  • Look for broken forms, payment issues, or email issues that might hinder conversions.
  • Proactivity: Regularly checking for issues even after a site goes live, especially for maintenance clients.
  • Mobile Experience: Consider how the site is experienced on mobile devices, ensuring that key actions like CTAs are accessible early on the page.
  • Analytics: Using tools like Google Analytics to identify high exit rates or bounce rates on key pages, which may point to usability or CRO issues.
  • Value of Small Fixes: Fixing even small issues (like broken links in a footer) can result in significant improvements in traffic and conversions.
  • Client Communication: Keeping clients informed about ongoing checks, testing forms, and being proactive builds trust and strengthens the relationship.
  • Importance of Detail: Small details often overlooked, like unchecked form errors, can have large impacts on user experience and site success.

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