An understanding of how Facebook's ad delivery system works is essential to mastering the platform.
In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention.
IN THIS EPISODE YOU’LL LEARN:
How the Facebook’s Ad Auction works
How Facebook uses their Pacing Feature to get you the best results for your ad goals
The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value