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Wax Lyrical | Coronavirus and responsibility, Yorkshire Tea twitterstorm and Uber Eats
9th March 2020 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:34:12

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The Wax Lyrical team identify three simple yet important Coronavirus considerations for all marketers. Jake Dubbins from the Conscious Advertising Network explains how brand owners can take a stand against funding questionable content. Matt Phillips explains how he would have handled the Yorkshire Tea Twitterstorm. And the Wax Lyrical team love the new Uber Eats advertising campaign. ------------------------ Useful and interesting links: https://www.theguardian.com/politics/2020/feb/24/yorkshire-tea-calls-truce-rishi-sunak-tweet-abuse https://www.prweek.com/article/1672719/brands-handle-comms-during-coronavirus-crisis https://www.consciousadnetwork.com/

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