The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:05 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:56 Content Spotlights  

ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/ 

 PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/ 

00:26:54 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:34:13 Marketing Tech and Apps 

ROGER: It’s all about summer travelling... 

Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html 

Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ 

PASCAL: It’s all about updates from our favourite platforms: 

Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download  

Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog 

00:43:37 Film Marketing  

THE DAY AFTER TOMORROW (2004) 

Director: Roland Emmerich 

Writers: Roland Emmerich, Jeffrey Nachmanoff 

Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm 

Music by: Harald Kloser 

Tagline: Where will you be? 

We look at the marketing and PR for one of the most successful disaster movies of the early 2000’s and uncover the defunct website to see how that contributed to the campaign. And can negative reactions from scientists be turn into something positive? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/