The primary challenge confronting small business owners today lies not in operational inefficiencies but in a profound deficiency of brand presence and top-of-funnel awareness. In our discourse with DJ Carroll, also known as Coach Carroll, we delve into the intricacies of "Signal Optimization" strategies vital for thriving in the contemporary marketplace. DJ elucidates how his innovative AI platform, Alli, transcends conventional chatbots by functioning as an integral team member adept at managing inbound communications and identifying anonymous website visitors. This episode serves as an essential guide for entrepreneurs in various sectors, including insurance and real estate, seeking to harness generative AI to streamline sales operations while maintaining the critical human element of engagement. We urge listeners to eradicate excuses and embrace the "infinite intelligence" available to them, empowering them to outpace their competition. In an era marked by unprecedented connectivity, the podcast underscored the imperative for businesses to amplify their brand presence. DJ Carroll, widely recognized as Coach Carroll, shared his extensive experience as a seasoned entrepreneur and the architect behind Alli, a groundbreaking AI platform designed to assist small business owners in capturing leads and optimizing their marketing strategies. The conversation revealed that many business owners mistakenly perceive operational challenges as the root of their struggles, while the true impediment lies in their lack of visibility within the market. Carroll's insights highlighted the necessity for entrepreneurs to embrace modern marketing techniques and AI innovations, which can facilitate a more efficient and effective outreach to potential clients. The discussion further examined the nuances of transitioning from traditional marketing methods to a more dynamic engagement through AI, illustrating how Ali not only manages customer interactions but also enhances the overall consumer experience. The episode serves as a clarion call for business owners to recognize and seize the opportunities presented by technological advancements, thereby obliterating competition and fostering growth.

Takeaways:

1. The most significant challenge for small business owners is insufficient brand presence and awareness.
2. Utilizing AI, such as the platform Alli, can enhance lead capture and ensure no opportunity is missed.
3. Fostering a strong online brand is crucial in today's competitive business landscape.
4. To succeed, small businesses must embrace innovative marketing strategies and adopt generative AI technologies.

Links referenced in this episode:

1. HireAlli.com
2. coachcarroll.com

It is easier to succeed than ever before.

You have the Internet so we're more connected than ever.

You have social media so you can talk directly to your customers and you have artificial intelligence which is like yeah, at times it can be a toddler, but it has infinite intelligence.

So like all of your questions can be answered right.

The like I don't know how to do dot, dot, dot.

Dude, that excuse is completely obliterated now with the, with the tools that we have.

Welcome to Truly Passive Income.

I'm Neal Henderson.

And I'm Clint Harris.

And today's guest is DJ Carroll, affectionately known as Coach Carol in the online world.

He's a Kentucky based entrepreneur, founder and author who built multiple businesses across services, real estate and technology.

He's the founder of Carol Media and the creator of Ali, an AI platform focused on lead capture, call handling and and follow up for local businesses.

So DJ works closely with operators who want to control more over demand, the stronger brand presence, tighter execution.

His work centers on practical systems, clear metrics and speed.

He also authored Hunter Head Game.

It's a book on decision making and performance under pressure.

So extremely well rounded.

Coach Carroll, excited to have you here today.

How are you sir?

Appreciate you guys having me on man.

Excited to spend some time with you.

Absolutely.

Heavy emphasis on AI mastery.

So you can guess who booked this interview today.

Something I'm very excited about, spent a lot of time focusing on recently.

So coach Carol, give us some quick background who you are.

You got a real well rounded background and we have a lot to get through today in a fairly short period of time.

So I'll give you the cliff notes version.

So you know in high school I started my first business, turned down eight football scholarships, was going to be a chemical engineer and go the traditional path.

Let down my mom, my guidance counselor and my chemistry teacher and started mowing grass.

And I like to say an entrepreneur was born.

Grew that $300 startup to over 3 million revenue, sold it, transitioned into power washing and window cleaning.

Still own that company this day.

It's called Easy Pro.

And along that path I've got pretty good at Facebook advertising transition.

And so Ally makes sure that none of the leads slip through the cracks.

And so, yeah, that's, that's kind of the professional path.

And then coach Carol, man, I've been doing this since, Gosh, I was 23 years old.

I did my first speaking engagement.

And so I think entrepreneurs solve all the problems in the world.

The government's never showed up and saved me or anybody that I know.

And so the more entrepreneurs that I can help educate and elevate, I think it makes the world a better place.

So I'm on a mission to make a billion dollar impact on the world, working through entrepreneurs and doing things just like this today.

Being on a podcast, man.

So appreciate you guys having me here.

Love it, love it.

Thanks for sharing all that lot to unpack there.

And I want to.

No, I want to zero in when we asked you to do it fast.

So appreciate that.

So I've often heard you talk about brand awareness over direct response leads.

Someone who's, you know, runs a local business, how should they think about impressions, frequency and intent in plain terms?

Top of the funnel, man.

You know, I oftentimes when I speak on stages at conferences, I tell small business owners, you know, you think that your biggest problem is like, Timmy doesn't fill out his paperwork or Tina's late to work.

It's like most of that is not your problem.

The biggest problem most small business owners have is not enough people know who you are and what you sell.

If more people know who you are and what you sold, you'd have more money.

And guess What?

Money fixes 99% of the problems in the business.

Right?

Because Tina can be replaced with a higher level person if you could afford them.

But the problem is most small business owners have a team of B players and C players.

I call them, you know, sandlot.

Right?

They got a sandlot team, they're trying to win the Super Bowl.

I, I get it.

Before you guys hop in my comments and say I'm mixing baseball analogies with football, I understand, but, you know, you got the point.

And so for me, I think that people need to beat the drum louder.

They need more noise, they need to get more attention around their brand.

But let's face it, most 43 year old grown ass men still live like they're in high school.

They don't want to put themselves out on social media because they're afraid somebody might be mean to them in the comments section.

And so, you know, timid people, timid sales people have skinny kids.

What is, what is the, the best method in, in your opinion of making sure that your brand is out there?

Obviously social media and that that's the space that you're in that can be laborious and time consuming for people that don't know how to do it, say.

And sometimes it feels like you're standing at the edge of the Grand Canyon shouting into the void.

Right.

Like we've been running ads the last year for raising capital for, for our buying self storage, you know, big buildings and converting them into self storage.

And running ads in my mind is a little bit like just kind of continuing to push that content and narrative of what's out there and what you're doing.

How do you make sure that you're getting measurable results?

And what's the most effective way to grow that brand awareness in your opinion?

Yeah, let's take a prime example.

So that ad that you guys are running, what, what's the call to action on it?

To book a call.

Usually they, they're clicking on a form they're going to put in their name, their phone number, their email address.

We were having a setter calling people usually 50 to 70 leads a week.

They're getting on a call, they're getting a series of drip campaign emails and eventually they end up on the phone with Neil or myself as a closer.

To your cold, to a cold audience.

People that don't know you.

I'm sorry, say that again To a cold audience.

So like people that have never seen you before.

Yeah, Meta algorithm.

Yeah.

Too far down the funnel, man.

You guys, you guys have to lead with some type of value, man.

Gary Vee's been saying this for a decade, right?

Jab, jab, jab, right hook.

Like too many people going straight to the right hook.

So it's like, hey, I don't know who you are and you want me get on a call about giving you, giving you your money, right?

And so like for me, I'm like, you guys should have a guy that is like the three biggest mistakes people make when they try to invest in passive income.

Give them value, get an opt in and now then your setter calls on that list, right?

To me that's a better, a better option.

The other thing is, like, a lot of times people, we have this happen with us all the time with, with insurance agents, right?

They have the small budget and they're like, hey, I want to take 300amonth and like, build my brand across the state of Tennessee.

I was like, well, good luck, man.

You know, that's not, not enough, not enough firepower to go to war with.

And so you have to be realistic about that.

But I want to go back to what you originally said, which is, you know, standing at the edge of the Grand Canyon, massive void, lots of work, labor, Laborial.

Right.

Good man.

That's where I want to play because it's the reason why I wrote the Hunter head game.

People don't have killer instincts anymore.

They're weak, they're soft, right?

They, they buy five dollar cheeseburgers and pay eight dollars to get it delivered to them because it's at the push of a button, they're lazy.

Which means that today it's easier to win than it's ever been.

Right.

One, because of like Jim Rohn, Zig Ziglar and all the guys that came before me said, you know, be enthusiastic, have a positive mental attitude, show up on time, be, be dressed for success, right?

Dude, if you will just show up and have a smile on your face and be nice to be around, you'll beat 90% of the people because 90% of the people don't leave their house post Covid.

And we had to bleep out Covid.

That way we don't get like throttled by the algorithms.

But you guys have to realize that right now it is easier to succeed than ever before.

You have the Internet, so we're more connected than ever.

You have social media so you can talk directly to your customers.

And you have artificial intelligence, which is like, yeah, at times it can be a toddler, but it has infinite intelligence.

So like all of your questions can be answered, right?

The, like, I don't know how to do, do that excuse is completely obliterated now with the, with the, the tools that we have.

And so, you know, I think, yeah.

Is it easier to make excuses than it is to put in the work?

100%.

It always has been.

But is it easier to win now than it's ever been?

I fully think so.

Yeah, I agree.

I say that a lot, that I feel like there's more opportunity to win now than there ever has been.

The challenge is that there's more, also more noise now than there ever has been.

And so sometimes, you know, making sure that you're clear on that vision.

And getting clarity can be hard because there's so much.

At the same time, I do believe that it's making personal relationships more valuable because we're people just aren't meeting face to face and shaking hands.

So like we're seeing kind of a rise of a lot of those strategic partnerships that we are building are coming from more of those personal relationships.

It's interesting to see that balance because all the focus has been on AI and growing that platform.

And speaking of which, I know that with Ali, this is a tool that you built that honestly is more of like a team member than a tool.

We built it that way because I saw that AI was like everybody was building tools and I'm a brand guy and so like I knew that if we could build the tool to be a team member, then we could build a brand around it.

I also believe that AI is different than just a pick or a shovel.

I now don't get me wrong, there are a lot of chat GPT rapper products that, you know, some kid built in his mom's basement that are crap and he's got five users and like that's going to be what's going to be.

However we put the time, effort and energy in to build Ali from the ground up the right way.

So.

And what do I mean by that?

For instance, when Allie loads, she's fine tuned on her brand blueprint.

Her brand blueprint tells her a few things.

She has a mission to save 10,000 small business owners from going extinct in this new era of AI and she wants to save them with the spirit of a Harriet Tubman.

She also has the empathy of Oprah and the pioneering spirit of an Amelia Earhart.

She has the technical prowess of an Ada Lovelace, which is the first female programmer.

You see where I'm going with this?

We put into the technology what we wanted her to actually feel like, which is the difference from the ones and zeros that most of the AI technology is coded out of.

And so that's why when you talk to her, when you interact with her, it's, it's a good experience, right people for, you know, I'm not hearing it so much anymore.

But like for the last couple years, like people are like, ah, people don't want to deal with AI, they'd rather talk to a human.

I'm like, no, no, no, you don't want to talk to shitty AI.

But if I can deal with AI and have a two minute conversation versus your office manager Tina, who's Going to fumble through a call for six minutes.

Like, give me the two minute call with a, with an AI rep.

Right?

And so I just think we're going to change.

And then ultimately technology is undefeated.

So, you know, this stuff's coming.

There's nothing any of us can do to stop it.

I think Elon's even try to say, hey, we need to put guardrails up, because once the genie's out of the bottle.

Genie's out of bottle, right?

Seen this movie before.

If you guys remember, the first time Mark Zuckerberg went to Capitol Hill and that old white hair Senator was like, Mr. Zuckerberg, I don't understand.

If the app's free, how do you make money?

He's like, oh, we sell ads, sir.

And so I get that, but how do you make money?

It's like, oh, man.

You know, it's like we got, we got a bunch of senile old men trying to make rules around technology they don't even understand.

And so it's a bit of a Pandora's box.

But I do, I do have a belief that in the future, most small businesses will have human team members and they'll have AI team members.

You know, this just this week, I don't know when this will drop, but you guys can go look it up.

It's Claude Cowork, and it's like, it literally lives on your desktop.

And it's these, like, AI agents that people have been talking about for, you know, 18 months.

They're now starting to become easily accessible to where natural language is going to be able to tell them what to go do.

And, you know, I, I'm, I'm super bullish on human beings being able to utilize the new tool.

We did pretty good with fire and steel in, in, in the Internet.

I think we're going to do pretty good with AI as well, until, you know, comes the war of the humans versus robots.

At that point, it's gasolines and bullets and nothing else matter.

You're gonna go up for him first?

Yeah.

Tells me that, you know, my wife wants nothing to do.

My wife wants nothing to do with AI and like, I'll cuss at them every once in a while.

She's like, you know, they're coming for you first.

Like, when this war starts, all right.

I have gasoline and bullets.

It's okay.

So let me ask you this.

Would you consider Ali to be like, it's basically agentic AI or is that an oversimplification?

And then, like, tell us about what it does right for the listener's benefit.

What does it do and how is this implemented?

This is basically like an agentic AI, but I can load it with all from.

From my standpoint as an operator, we could take our private placement memorandum, subscription booklet, operating agreement.

It can have any conversation about the information.

We're uploading it generically, but specifically to our deals.

This is not a bot that is just calling people, calling leads, and scheduling calls.

This is a setter.

Is that right?

Like an initial.

I'm actually.

I'm actually against outbound.

With AI, I like it for inbound because if a call comes into a business, there's like 40 to maybe a hundred different scenarios, right?

That could happen with an inbound call.

You go outbound, dude.

If anybody's ever done cold calling, you know exactly what I'm talking about, right?

You go, hey, Rick, how's it going?

It's dj.

What's up?

He goes, hey, dj.

Hey, get down off the chair, right?

He's like, yelling at his toddler.

And the AI bot's gonna go like, I'm not standing on a chair, right?

Like, it has no context.

And so I think that if I'm trying to build relationships, if I'm trying to gain business, right?

And I'm doing outbound, which is, like, one of the hardest things to do in business.

One to one, outbound, I ain't leaving that one to the robots.

I think that's the last place the.

The human should play in.

Now, I am okay with it being inbound because most of that, you're right, People are seeing you, they know you.

They're calling in with some questions.

They want to book a call.

Like, cool.

It's a customer service experience at that point.

That is the difference.

And because I've seen a lot of these, like, voice people, they, like, they went into outbound first.

They do that because people are lazy.

They don't want to make the calls, right?

So they're like, oh, here, I'll sell you the painkiller instead of the vitamin.

But Ali, honestly, man, the best thing I could do is tell people to, like, call and talk to her.

And, like, ask her questions like, that's.

That's.

That's easy.

I think the best way to learn about AI is to experience it.

That's why I'm like, you got to spend time on Chat GPT.

You got to spend time on Claude.

You just, like, you got to roll up your sleeves and get in on it, man.

But yeah, that's that I would say, you know, people could call and talk to her, but she's really made for inbound phone calls.

It's.

It's a lead, detective.

Right.

She wants to make sure you never miss a lead that calls in, and you never miss a lead that comes to your website because she can identify up to a third of your website traffic that doesn't fill out a form or call in.

Okay, well, this may be.

We may have already answered this question, but I got to ask it, which is you argue most businesses are losing deals due to slow follow up, man.

What systems do you see working best to fix this without adding headcount?

Yeah, so I'm okay with automated text follow up, right?

Like if you have some automation where, like Ali, like, collects the inbound and then sends it to a system that has automated texting, I just don't think that the outbound voice is good enough.

But you're right.

I mean, and this isn't me.

There's an MIT study, there's a Harvard business study that shows.

I mean, I think Hermosi quoted one of these the other day where he was like, you know, I have a 4,000 times, you know, success rate if you call the lead within the first five minutes, right?

Like, it's just.

And it's fast.

Like, we see it with Ali.

We see follow ups on my sales team.

You guys probably see it with you guys, right?

Somebody sees your ad, they're looking at it.

They're in that mindset.

They opt in, like, hop on them while they're still thinking about it, because if you wait two days to call them back, they're going, what?

Fate?

Investing?

No, I don't have any storage units.

What are you talking about?

Right?

It's like they, they just.

They forget about we.

Some of that has to do with this thing, right?

Like, we have the attention span of a goldfish now because we're all just tick tock scrollers.

But again, go back to my narrative.

Why I think it's really easy to win right now.

Dude, there's so much there that I forgot the question I was going to.

Ask that I was really excited about.

I get on podcast, I get to the end of it.

People are like, yeah, well, people are like, dude, I.

We didn't even get to half these questions I had right now.

I'm like, hey, man, I'm just here to jam.

No, it's so relevant right now.

I think I was like, I'm having recency bias over this because I got the first call yesterday, I think I texted you.

I was like, I just got my first AI call from a general partner, like from an operator.

I click on other people's ads.

I, I have retirement funds that I can't invest into my deals because I'm a general partner.

It's called commingling and it's illegal.

So I'm placing capital with other people.

So.

And I'm also always clicking on ads.

I want to see their offerings, I want to see their ppm, I want.

To look at it.

And so in the process I get, yeah, and I get calls and emails and packets fairly regularly.

And I got my first agentic AI call yesterday and it was a terrible experience and I.

So it called me the first time and it was okay, but I got busy and I just hung up because it's a robot and they're not real people and I hate their feelings.

Kidding.

And then it called me back.

They're coming for you.

Two hours later it called back.

And exactly what you just said, dj, is what happened to me.

I just picked my boys up.

I got a six year old and a three year old, almost three year old, sitting in the back seat and it started talking to me.

And every 10 seconds one of them is saying something and it pauses and it tries to calibrate and it was so stop and go.

Herky jerky.

I stayed with it.

In fact, I recorded the call because I wanted to send it to Neil.

Because the first time around I text you and I was like, hey, I just got my first AI agentic call and then it called back later.

I answered it.

I went through the whole experience for two or three minutes.

It was excruciating.

But I did it purposefully because.

And I now I'm realizing why it called me when I was not able to control what was happening in my life at the time.

When I'm placing a call to you, I'm stepping out of the room, it's quiet, I'm making sure I can hear you.

Or I'm dropping my kids off first and then I'm calling you from the truck when you're catching me in my slice of life, you never know what flavor you're going to get.

And so that's very interesting.

But this side of things where say you have a lead come in and then it gets a text.

Hey, just saw that you clicked on this ad or you expressed interest in this, or you called Nomad Capital or whatever.

My name is Ali.

I'm an assistant to a so and so.

My job is to get you scheduled for a call.

Can they do like, hey, we're going to send you an email with a 30, a 90 second YouTube clip about who we are, what we do, like how does that flow work?

But ultimately they're trying to get them scheduled for a call.

Yeah, this is like, this goes from like to me, to me.

There's really only like four departments in a business, right?

There's marketing, sales, admin and ops.

That's it.

Like, like it's only taken me 20 years to figure this out, but that's, that's business, right?

And so you're going from marketing now to like rev ops, which is sales, right?

And so because now it's like marketing's job is to get the intention, once you get the attention, then it's sales job to get the conversion, right?

And so once I have that contact, what I call a lead, right?

Like they've opted in that outbound.

Now I just want to confirm intent, right?

And so like hey, it's Ali.

I was following up know that you were checking out our storage unit deal online.

Is this something you're actually interested in or were you just poking around?

I was just poking around, not interested.

Cool, see you later.

Like the fuck do I need to burn tokens on following up with you for 19 days?

Where, right?

Or if they don't follow up, like I'm going to keep poking them until they opt out, right?

It's that old buy or die philosophy.

Which again, this is why I love AI and automation is because I can tell AI follow up with Neil for every two hours in the first day between 7am and 8pm, right?

Like you tell an SDR that a self development rep, like hey, I need every two hours you're following up this lead.

They're like, I don't know man, that's a little much.

You know, it's like I don't need your feelings, I need you to follow the system.

Well, guess what?

Humans are terrible at that.

They think every, every human's like, well I know the system says this, but I think I could do it better this way.

It's like the robots go, whatever the system is, that's what I'm doing, right?

And so I would tell you that you're 100% on, on par with like when somebody calls you, they're there.

And I think that comes from like real business understanding.

And I think that's why a lot of these bots suck is because like some tech bro built them in a basement.

They're not real Business operators that understand how client communication should work.

I'm a big fan of confirming intent.

The next one should be, I wouldn't even go for the call.

Like if you guys could make a quick little 60 second YouTube video that the, that would get texted out that'd be like, yo, hey, what's up, it's Neil.

I know you're checking us out, blah blah, blah, blah.

Here it is.

Like if you're actually interested, just text me back on the number you got this from and like ask for the scheduling link.

Text back, boom.

Here's what's happening.

We're moving from automation to AI.

So most people that are listening to this right now, you probably have a CRM, you have some software that can like build out text message automation.

But you had to put in what to say and it wasn't smart.

It just sent that every time, right?

So now if you have a text message follow up on day three, that's like book your call.

And they booked their call on day one.

You look like an idiot, right?

Because you're like, tell me to book another call.

With AI, if you have a properly schema database that artificial intelligence can like look and see what the interaction has been and then generate.

That's the part of generative AI that is so magical is like now if text number four is supposed to go out at the four hour mark and it looks to the database and it's like, Neil's already got a call booked.

Now the text just says, hey Neil, I appreciate you booking the call man.

We'll talk to you soon.

Right?

That is the power of like what is changing.

I don't know if I answered your, your question directly man, but you know, sorry to pick on you, Neil, he's.

Got thick skin, he can handle it.

Yeah, so, so let me ask you this then you guys, you have a strong opinion against cookie cutter marketing.

Like you're very unique and you want to do things uniquely for each person but at the same time, like you're trying to do this at scale and Matt, like on a larger scale.

So like what are the signals that you're trying to get a brand to put out there that people can connect with them?

Like how are you able to do that and do it uniquely for each brand but also do it on a large scale and not have a cookie cutter system in place?

You have to, you have to.

So this is where the, like you can't be afraid to hurt people's feelings and you can't be afraid for people to throw rocks at you the world of like just putting out, you know, motivation Monday post like that left 10 years ago.

Now you've got to draw a line in the sand because like one in the US we're more polarized than we've ever been, right?

And it's like, if you don't agree with one of the things on my side, then you're the absolute enemy on the other side.

And I don't care which side you're on, it goes for the same.

But if you know how to utilize that, you can use it to your advantage, right?

And so I think you have to understand, like, beliefs, values.

All the like business books from the 70s taught this stuff.

Like, it's still true, man.

Like basic business still works.

It's just layering into the new marketing systems.

And so like, you know, don't be afraid to like, put yourself out there and what you believe in and what you stand for.

Because to me, and again, somebody will be in my comments dm, like, I don't agree with you.

That's cool, man.

You don't have to.

I'm not for everybody and I.

And I'm okay with that.

There's 8 billion of us, at least that's what they tell us on this planet, right?

And so.

And there's like 3,300 million of us in the States.

I'm okay with having like, you only need like a hundred thousand people to really know who you are and you can build a really big business.

Most businesses, if they just have a couple thousand customers, they're going to do okay.

And so I think it's about putting yourself out there, getting comfortable and then doing reps with it.

And most people just don't want to do that because it now, like now he's like, oh, I gotta make sure my lighting's good and make sure I look good on camera.

I gotta like brush my teeth and comb my hair.

Damn it.

I've been working from home for five years.

I don't like this, you know, there to me, I think if you just be authentic, which, like, should go without saying, it's like some of the stuff they taught us in kindergarten.

Just be who you are and then like, if you're a good person.

You know, Zig Ziglar used to teach us, Jim, Rolling, like cess is something that is attracted, not chased down, right?

And so if you're a good person, you have good values, you put yourself out there, success will come to you, it'll find you, the right people will find you.

And it's a Beautiful place now because you don't have to pay radio, tv, billboards, newspapers anymore.

You can just make a video and it's seen by 200 people.

Here's the problem, Clint.

People make a video and they go, yeah, but Coach, I got 180 views, man.

Like, cool, if I put you in a conference room on stage, in front of 180 people, you would shit your pants.

But magically, because it's on social media, like it doesn't matter.

Like those aren't, like those people don't matter as much than the real.

Like it's crazy, man.

Interesting.

Yeah, that's.

Again, I keep losing track of my.

Thought because you keep.

I know.

I'm a low energy guy too, guys.

I apologize.

It's like, let me just pull some information out of you.

Dj, give me something to work with here.

Listen, I gotta, I got a key word for you that, that strikes fear into the heart of a lot of people.

That this technology is catching up on them and that's implementation.

Right?

If you are one of these smaller businesses, medium sized businesses, whatever, maybe you're in the twilight of your career.

Maybe you've been in a service business that's never really leaned into this space.

But now the tsunami is on us.

It's right here.

Congratulations.

We can't control the size of the wave.

Your.

Your options are to get rolled or to learn to surf, right?

That's pretty much it.

You can learn to ride the wave and that's about your only option right now where you're gonna drown.

So for that person, in terms of implementation, what does it look like for someone in that scenario to take what you are working on in your acumen and implement that into their business in a way that's not gonna give them a heart attack?

I mean, I just talked to an agent yesterday from California.

She got signed up for Ally.

She's been an agent for 40 years, dude.

So like she didn't start when she was 2.

Okay, let's just be clear there.

It's never too late to start.

Like, yeah, like you're probably hopping on the caboose at this point.

The train has left the station to give you some real world numbers.

It took about.

It took the, the Internet, I'm gonna use that term loosely again.

Hop in my comments like, well, you did.

I didn't.

Ms. You Ms. Said this.

The Internet, loosely defined, took about eight years to get to 700 million users.

Facebook took four years.

ChatGPT took 24 months.

Okay?

That's the speed of the acceleration.

So what has happened, I think was the Internet.

People are like, what is it?

How's this work?

Right?

Like, oh, I got an email.

Let me log in and check it, right?

It was like.

It was kind of cool social media, it kind of went a little faster because we had kind of already seen this before.

AI like, the T. Rex is back in the village for the third time.

Everybody's like, run.

Right?

Like, we.

We understand that.

Like, we gotta go.

My point being that if a agent in California has been around for 40 years, she doesn't have a website.

I mean, like, dude, she.

But she's like, I'm missing calls.

I know I need to fix this.

I've been looking at it.

I just need to do it.

Just go right.

One of my favorite frameworks to teach small business owners is, is the decision irreversible?

Meaning, like, if you make the decision today, can we change it, yes or no?

And then what is the overall impact of the decision?

And so if it's like a reversible decision, meaning, like, you could unplug some of this tech tomorrow, and, like, the impact is like, maybe you lose one or two customers, right?

It's like, why not, man?

Most small business owners would have wildly more success if they would just make decisions faster.

They hem and haul around.

They need to gather more facts.

They need like, no, dude, the time is done.

Like, roll up your sleeves and work.

I don't know what you're waiting for.

Ain't nobody coming to save you.

But the good news is you're not a tree.

So you can move.

You can change.

And the good news is, is after today, after you listen to this podcast, you don't ever have to be the same again.

You can make the decision to make the change.

And so roll up your sleeves, put in the work, spend the time, the effort and the energy, and get moving.

So let's dig into some nuts and bolts here.

I've got.

We got about six or seven minutes left before we got a hard stop to wrap this up.

So there's not enough time to get into it now, but I want to know, like, give us an overview of what this is.

If for the listeners sitting out there that need to know, what is Ali?

What is this product?

What can it do?

How can it impact their business?

Like, give me the elevator pitch, and then it's easy.

It won't take six minutes.

She does two things.

She's a lead detective.

She makes sure that the anonymous website traffic that you're getting right now, 97% of website traffic never converts comes to your website and it leaves.

She makes sure that a third of that is identified for you.

Name, location and referring URL so you know what content sent them there, you know who the person's name is and what their email address is so that you can follow up.

And it's perfectly legal because we use the exact same technology that meta, Google and Amazon uses, right?

When those red pair of shoes follow you around the Internet.

So that's on your website.

On the phone side, she makes sure that your calls never go to voicemail and you never miss a call again, right?

Because depending on what service you sell, right, for you guys, an investment like Chase man, I'm calling, trying to put 100k with you guys.

You don't answer the phone call, like that's a hundred thousand dollar opportunity you missed.

And so for us it's just about making sure that you have AI in the place that I think is most important business, which is missing opportunities.

Because back to my fundamental belief, if you had more people who knew about you and you could convert them, you could close them, you make more money.

If you make more money, 90% of the business problems that you have, you can throw money at, they'll go away.

So if you want to check it out more, you can go to HireAlly.com hire h I r e a l l I dot com.

You know, nothing, nothing crazy about her name.

You know, people are like, how'd you come up with Ali?

I'm like, it's AI with two L's in the middle.

That's it, nothing more.

So, so hire ally.com and then you said there was a phone number earlier where you could call to her.

What Was that number?

I can't wait to jump in and check that out.

That's very, very interesting.

So what are her capabilities?

Like what can she do?

She's scheduling calls, making sure people are communicated with.

She's taking a summary, sending that over an email form.

Like how does that work on the back end?

Yeah, so I mean she's got an app, so we're in the iOS and the Android store.

So like as soon as she takes a call, you get a notification right inside of your app that shows you like who called, what they said, what was it about?

Um, and then again, she's trained on your business.

We're a SaaS product, right?

We're so software as a service, but we're heavy on the service side.

Cause we know that Paul the plumber and you know, Sarah that sells sourdough, is not ready to log into a system and build out an AI agent.

And so you log in, you answer like a seven step questionnaire, and then my team gets back to you within 48 hours and says, hey, here's the phone number in your area code that Ali's plugged into.

You can forward your phones.

You know, it could be like after three rings.

They can go to it after whatever.

You know, it doesn't matter, but you know, it's.

It's powerful.

Check it out, man.

I don't, I don't want to be too pitchy.

I just want to come here and deliver value.

Well, I mean, we've barely scratched the surface.

We could, you know, we could talk for another 30 minutes.

We'll have to do it again, man.

Yeah, well, we will do again.

This has been great.

This is a question we ask every guest and I'm curious to hear your answer, which is, is there a book or resource that you find yourself recommending again and again to friends and colleagues?

Yeah.

So shameless plug, obviously.

Hunterheadgame.com it's my 500 page, 10 year manuscript.

I used Anthropics Claude and Chat GBT to edit it down to 250 pages.

So it's right over my shoulder here.

The other one that most people don't.

Most people know Think and Grow Rich by Napoleon Hill.

They don't know about Outwitting the Devil by Napoleon Hill.

It was so powerful that his wife didn't want him to release it.

It didn't.

It wasn't released until he passed away.

Game changing book, man.

From, from a mindset standpoint, and I think most things, most people are held back by their self limiting beliefs in their mindset.

That's why I'm a big fan of it.

And so yeah, those would be my two recommendations.

150 episodes.

I don't think anybody's recommended that one.

Yeah, let's go.

I'll be downloading that one today.

The audiobook's crazy, man, because they use like two different voices and like the devil's in there.

And so like he like speaks like he's.

I mean, it's a fun.

Listen, we should have to get that.

Voice on our AI.

That'd be good.

Yeah.

Hey, listen, Coach Carol, this has been great.

I feel like we are, we are just at the cusp of this being broadly mainstream.

I'm sure you feel that it's been that way for a while.

I still, it's still just changing so rapidly that I have no doubt that we are probably going to need to do this again.

We're probably going to need to block more time.

We'll do a Joe Rogan three hour one.

There we go.

Yeah.

And, and probably I would love to do it in a situation where we could use examples of how AI has helped our business, maybe Ali being the way that we do that.

So, yeah, man.

The good news is you guys can get the free trial to the lead detection.

You get your first 50 leads for free.

So let's go to higherali.com sign up and it's easy, easy onboard, easy, easy plug in.

All right, it's on the to do list for today.

Listen, DJ Carroll, we appreciate your time.

Thank you so much.

I think I have the answer to this.

But go ahead and tell us again, please, if any of our listeners want to connect with you, find out more about what you do or how you can help them, what would be the best way for them to do that?

Would love to connect with everybody.

Just go to coachcarroll.com that's like the hub central.

That'll get you to everywhere.

I put content out literally daily.

I've got a podcast, everything that's out there.

CoachCarroll.com C-A R R O L L.com Clint, Neil, can't thank you guys enough.

And guys, if you're listening to this thing, you made it all the way to the end.

Go give these guys a subscribe a review and share it out to your friends so they can help get it in front of more people.

Appreciate you guys.

All right, DJ checks in the mail.

Yeah.

Thank you for that.

It's worth it, baby.

All right, thanks guys.

Thanks for listening.

Thanks again, Coach Car.

We certainly appreciate your time.

Thank you so much for listening and watching the Truly Passive Income podcast.

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