In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.

Guest Bio

Amanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.

Chapters:

00:00 Know Your Numbers

03:58 "Online Transition Struggles and Discovery"

07:27 "Online Presence Essential for Business"

10:14 Crafting Effective Client Websites

15:13 "Start with Offer First"

17:37 Repetition Enhances Message Effectiveness

19:50 Understanding Numbers Beyond Scale

23:04 "Understanding Modern Customer Journeys"

25:45 "Maximizing Business Touch Points"

30:35 Business Strategy and Clarity Workshop

Quote:

“The thing you do in your business today affects your business three months from now.” 

Links:

Sign-up for Amanda's Workshop:

https://go.leadshub.agency/journey-to-yes 

Amanda's free gift - Free Funnel Audit GPT.:

https://go.leadshub.agency/gpt.

Website:

https://leadshub.agency/

Hi, everybody. We're here again for the One Small Change

podcast. I am so glad that you decided to spend some time with

me, and I'm thrilled that you're going to be embarking on this

journey of exploration and transformation. I'm your host. I'm Yvonne

McCoy, and I bring almost 30 years of entrepreneurial experience

to this adventure. Right. And I have a passion for

discovering growth through the power of seemingly small change. And

seemingly so I want to say that as you

go, it's the small things that sometimes can have the

most incredible transformation on you. That that unexpected

or insignificant decision is sometimes what

sparks the most remarkable growth in both your personal and

professional life. And this week we have the

amazing Amanda Roy, who is going to share with us

how this happened for her. So, Amanda, thank you for taking time out of

your very busy schedule to be here with me here today.

Oh, thank you. I'm so excited to be here and I'm excited to share

what my one small change was that totally impacted

my business. Well, you know, my theory is I don't

do your biography or introduction because I feel like people can read that in the

notes. And if there's something that you really need us to know, you can tell

us. So tell us what you're, you know, tell us what you do and tell

us how that small change impacted that. All right.

Well, what I do is I help business owners, usually service based

businesses, overcome their low lead conversion so

that they can, they can make more money online, which

is, of course, what we all want to do. And so I do that by

building high converting websites as well as high converting funnels. And

I'm all about watching the data. So that's, I think, something

that a lot of people, a lot of businesses don't do is watch the data

and then make their adjustments and everything on their websites and funnels to be able

to, you know, increase that growth in those conversions. So

that's what I do. So as far as. Oh, go ahead. No,

I was just going to say that's. First of all, that is a huge

nugget that you just dropped. I think sometimes

we look at something and we look at the whole thing and go, it's wrong

and we want to trash it without taking a look at the numbers.

And I remember a very specific time when I was not getting the

kind of signups for my workshop. And it was so funny because

my marketing person was, you need to change the landing. My

other person was like, no, it has to do with

why people are not clicking through and do we have a problem there

mechanically? Is it working? And you know, one of the, so the,

the suggestion, the in the result

was kind of a hybrid solution that my sign up thing was not high enough

on the page. I didn't need to junk everything. But

we were looking at how the, but at looking at the numbers,

right? So as entrepreneurs you need to know your numbers,

you really do. And it may not be your most favorite thing to do,

but it will help you and speed your success along. I'm sorry, I

didn't. No, no, you are great because you are

right. I mean one small change, right, is what your podcast is, but

it could be one small change as well on your website that make all the

difference. I mean statistics show that your website doesn't have to be beautiful,

it has to be converting. It has to be functional. It

has to be easy for people to be able to find what they're looking for

and, and be able to, you know, you know,

either grab your freebie or whatever it is that you have on there, whatever your

goal is on your website. So you're right. Absolutely. Got to watch the data,

gotta watch it. So I, I, I took you

off your train of thought. I'm sorry, because you were telling us about,

you know, the fact that people don't look at their numbers and, and so

what was the thing that made you really focus in on that if

that's the result of it, your change? Actually no,

it was something somebody said. So I had been in the online business for a

couple years. I'm one of the many that went online when Covid

hit. I was actually managing a couple weight loss centers that shut down. So

I ended up going doing some health coaching online and I found myself struggling

of course, as most businesses do in the first few years, trying to get

and a large amount of clients. I had a few trickle in here and there,

but I really struggled with it and I found myself

really loving all the tech and the behind the scenes

stuff and I found I did a lot more of that instead of

doing the thing that I needed to do. And what I mean by that

is I hired a coach. Of course I hired many coaches,

I spent thousands and thousands of dollars on a coach. But there was one coach

that I actually work on her systems right now that impacted my business

more than any other. And she, we were on a master class

and she said the thing you do in your business today

affects your business three months from now. And I

remember as a business owner I was always wanting to put off the

hard things you Know, the, the getting in front of people, the,

the. The making the phone calls. They. My husband's always telling me

I need to go out and go business door to door, which I probably should,

but it's just not my thing. But I was afraid to do the hard

things in my business. I didn't want to be vis. Wanted to create things

behind the scenes and geek out at my desk in my jammies

or whatever and. And live my life like that. But my

business wasn't booming because of it. And so that one statement

changed everything. Because I realized if I'm not doing the things

I know I need to do, which is getting out in front of people, becoming

visible, then three months from now, which at that time I think it was October.

So like, by January of the next year, I still would be struggling.

I still would be in the exact same spot I am today

if I'm not doing the. That I need to do to make sure

I'm growing in January of the following year. And so that

one statement, it changed my whole life. It changed everything I thought about

being an entrepreneur and building a. Building a

business. And my business completely transformed just in those

three months that I said, okay, I got to do the hard things. And I

did. And you know, I've been rocking and rolling for the last couple years because

of it. Well, you know, what's interesting is my

parallel statement that someone said to me is, you can build your

own stage. You don't have to wait for anybody else. Which is why I started

doing the workshop once a month. And we both are talking about

visibility. You know, you have to get. I mean,

you have to get in front of people. I

mean, absolutely.

And. And it sounds particularly for heartfelt people to

say it is a numbers game. There are enough clients

out is, you know, if you get in front of enough people.

So, so tell us how. How having a work.

A website that converts helps you to do that.

Well, it's a start. It's definitely a start. It's what I

find is, you know, you have to. You still have to

be a. Get involved and, and go to networking

events and be in the groups that you don't want to be in. And you

have to still do those kinds of things. But when you, when you're

in a. Which a lot of my business comes from going to networking

meetings. It just is whether I'm in the mood to or not, I get business

from it. But you having. Being able to send

people to your website or to a landing page to get them

moving through your Funnel is really key. So for me, I would

say that is the most important thing to have is somewhere where people

can go. Especially right now, the way things are in,

in the world, you know, with AI and everything, people are checking

reviews, they want to see who's who,

you know, what, what your credibility is. You know, they want to be able

to see are, do you have clients? They want to see a portfolio, they want

to see your experience, especially where I'm a website designer and a

funnel maker. They want to see my funnels, they want to see my websites. Do

I really know what I'm doing, what are my reviews? Because, you know, anytime we

buy anything, we're going to go be checking something like that. So I think for

websites is having the, the showcase where you

can send people to that and then from there they know can

reach you. So I really believe that it does start. It still starts

with, you know, groups and networking and

social media and all those kinds of things. But you need to have a platform

to send people to. I find that people who have, don't have

anything, they struggle more in business. So

let me, let me kind of pivot this just a little bit

because I think, because you're a strategist and I'm a

strategist, so I think one of the things that people

don't think about is what is the purpose of my website,

what is it that I want it to do, what do I need it to

do? And then work towards, you know, what the website's going to

look like. And so that in itself

takes time. If this is not going to kick in for like three

months, I don't want to have to redo this again and take

another three months. So I really need to know what I'm solving

for. So can you talk about that a little bit and, and the

resistance that people have about that, you know, because my

gut feeling is that a lot of people who are like me is like, just

put up a website. Just put up a website, right?

Yeah. Oh yeah. What I run into a lot is people

putting up a website that is like a book, that it has

like all the information about them, everything

they do, and it's hard to read. So

it's like every resource, every this, every that, that

is something I see a lot because people think it should be more of a

billboard, which it is in some ways, but it needs to be a

functional converting billboard. It needs to have

just specific pieces. So that's something I run into a lot. But

the way when I start working with a Client on a website, I usually like

to work backwards. I like to start with their offer.

What. What are you trying to sell? Like, what is the goal? And, you know,

we work through target audience and stuff like that. Most of the time, the clients

already know who they' wanting to have, already have their program or,

you know, they already know that kind of stuff. So we work backwards and we

start looking at lead magnets or freebies or things like that too, because we need

to make sure that piece is on their website, which is going to lead them

to their product or offer. And this is where that

customer journey is so important, making sure people

understand that process. But once we have those pieces figured out

for clients, then we can stop and go, okay, now how are we going to

make a website that is going to be going to appeal to

that person, to your ideal client? What are you going to have on there that's

going to make them go, ooh? In the first, you know, 30 seconds, I need

to scroll down or I need to grab that freebie. And that will lead them

to that offer. So that's usually what I do. As far

as strategy is, I always start working backwards.

Well, I think, you know, one of the things that we have very much in

common is the idea that you

streamline, right? I think, you know, people

think I'm gonna tell them all the things that I can do, and it's gonna,

you know, it's gonna be a big net and. And that kind of stuff. And

basically that just confuses people. It's like, if you do

everything, then your message tells me you do nothing,

right? Do you know, it's like, you listen, you listen and they

go, I do this, I do this, I do this, I do that, you know,

and it's like, to me, it's like, this is snake oil. You can't possibly do

all these things. The other thing is that people don't have the

confidence, you know, because my thing is attract your right client

using the unique power that you already have. And so your website,

the thing you said was people go ooh or

wow, you know, and your right clients will have that

reaction if you streamline and focus. Which

doesn't mean you can't offer these other things. I mean,

you know, but you want to put your priority, I would think, on your

website so that they can see it once they get to know you better. You

can tell them all the other things that you can do, you know, or not

do, but they don't know what the, what the main

door is. Somebody, somebody said to me, paint your door

red. So when they're looking at doors, they know you're the right door to go

in, right? Yeah. And if you've got. If your

door has got all these other doors or panels to

it, they're not going to be able to find you. And I think that that's

a really good message to give people.

Yeah. Oh, for sure. Well, was it. Who's it.

What's her name? I want to say Brett. If

I say clarity is kind, you're gonna know probably who I'm talking about, Right.

It's not Brendan Burchard, but it's. What's that girl's name?

She's a really popular personal development person.

You. You'd recognize her if I said her name. I just can't think of her

off the top of my head. But she says clarity is kind all the time.

And so when it comes, think of it like that, too. If you. You want

people to go to your website and be completely clear as to what you do,

like having that red door, this is what I do. This is

how you work with me. This is your next step. And so looking at

your website from that perspective is always knowing, like, what is

your. What is the purpose of your website, really? What do

you want it to do? And absolutely, all your extra pages,

your. You can have resource pages and work with me pages and all that, that

has more detail. But your homepage, your hero at the very top of your

website needs to be very clear, like website designer.

Like, I'm. I'm a strategist for this, you know, those kinds of

things. And a lot of times I see business owners get

more creative. You know, they want to be creative and. And unique,

which is great in some things, but not for your website. You need to

be very, very clear. And that. And that's also for your

message. I mean, and believe me, I learned this the hard

way. I mean, originally, I called my workshop the

VIP Profit Roadmap. I love

that title. I mean, I was, like, just so into it. And I worked with

the coach, and he said, nobody knows what that means.

You know, if you're selling a horse, just say horse

for sale, right? Oh, I know.

We overthink too much, don't we? And, you know, I've

gone through several iterations. I think I finally come up with the one that I

actually like. But. But the thing is, we. We so

hard for people to. You know, I think

probably what you want them to do is

to recognize themselves in your message. Oh,

this is me, you know, you say something and you go,

I, I, I just did a post that, it said if you've, if you've talked

to anybody who's lost weight and you say, I always take off my shoes

and my jewelry before I weigh, they know exactly what you're talking

about. About that. Yes. Jimmy, you know, if you're a

skinny person, you have no concept of what that means. Right.

So your website, your website should be like that. It should

be that they feel like they, that you know

them and you're speaking to them and that

you're on brand. And I have to also say the thing that I want to

make sure that stands out is start with your offer

first and work backwards. That was

another thing that just took me a really long time. Even though I heard

it. Do you know? Yeah, it was like

I did this great talk in my mind and stuff like that. I went to

a workshop and she said that I was like, oh, this is why

this talk is not converting. This offer. Makes no sense

with this talk. Yes, sure,

I liked it. People ask me all the time, what lead magnet should I get?

And I, I like to give, tell the story about when I, when

I was a, a, when I was a weight loss coach, I, my program,

because I didn't like having, watching so many people go on diets and the

struggle that comes with being on a diet. Right. And so I

actually created a program that was helping people lose weight and get

healthy without dieting. So I was calling it Defiance Dieting

back then. Way back then. But I, my story was

always that if, creating a lead magnet, like if I create a lead

magnet on how to lose weight on a keto program,

you know, where there's restrictions and there's, you know, all these,

these items you can and can't have, and you feel like, oh, I can't do

that. And you got to count your calories and count your, you know, your carbs

and your protein all the time. If I, if that was my lead magnet to

lead them to a program that was about not

dieting, it was disconnected. I would have never got the

right client. I would have built my email list. Sure. Because keto was the

craze back then. But I, to make sure that I was giving like healthier

recipes or something, that would make people want more and that would

make sense with the offer. And you're absolutely right. People tend to

get really confused in that. It's like, I'm just going to create something cool or

I'm going to put something cool on my website. But it doesn't actually lead them

to the offer, which is why people struggle converting

from their website or landing page or whatever to being a client, because

it's not the, the path doesn't make sense sense. You're not targeting the right

person. And, and the thing that, that I have found

is because we like to be

cutesy, you know, and original and creative and all those things

we tend to. I mean, I think the thing that's most

effective is saying the same thing, the same message over and over

and over again. And you want, you know, there's a part of you that goes,

well, I said this yesterday, you know, but I think, you

know, that is the thing. And so your website has got to be part

of that message, that it isn't totally different than something else. I

mean, I, I spoke with someone who was, who was a healer once

and she said to me, you are just too linear for me.

And I said, but you know what?

I had never heard it expressed like that, but I am, I believe in a

process and a. Do you know that you can follow that

it's tailored to you, you know, because I believe if you can't, if you

can't remember, you can't do it. But here's what I said to

her. If you change your message, if

you, you know, whatever you're doing, it's like having a mobile store

that you move every single morning and sell something different.

Unless your clients are totally psychic and in sync with you, they will never

find you. So save your creativity for

when you're actually working with the person. Your

business is your foundation. It kind of anchors you so that

you can do that safely and know that you're delivering the

kinds of things that you want to deliver. I mean, you

know, and so there, there are certain, you know, certain things that make sense.

There are the certain, you know, I say to people, we all have a skeleton

and yet we all look different. Right?

So true. And so that's, so that's kind of what the process

and the framework and the re. Engineering of your, Your website

is like. It's giving you the skeleton so that you can

end up with the. Or close to the body you want,

I guess. Right? Yeah. And watch your numbers. You gotta watch

your numbers with it. You'll know you need to change

a little bit. And not only that, I mean, if we're gonna get into the

healthcare numbers thing, you have to know what the

numbers mean. I always say to people that,

I don't know if we talked about this, but I don't Know, if I told

you at one point I weighed 440 pounds and I lost almost 200.

And you know, the thing is, the number

that you get on your scale does not necessarily reflect the

progress that you've made. And so you have to look at it, I think,

as a trend because I can get on one day and

next day be five pounds lighter. I can get on and be five pounds heavier,

but that doesn't mean that I've really gained five pounds.

And so in your business, when you look at the numbers, you need to know

that too. So one of the things I say to people is don't

change your systems. Look at the numbers you have so that

they, so that they're relative. Until you've identified

really what the problem is, then, you know, if you need to change your

systems, you know, to do or change something else, I mean,

you know, I, I jokingly say

that I can tell you that I have a huge open

rate, but, you know, if the people that are opening are

not the right people do, you

know, and so it's not just the opening rate, it's also. They

opened it. But how many actually clicked through to the link? I mean, you know,

there's, you know, you don't take one number in, in isolation,

I guess, is what I'm saying. No, you're absolutely right. You got to take

that like the open rate, like you said, and then look at the click rate.

And then if that click rate's not good now you can look at, okay, the

offer you're now your landing page or whatever they clicked on to

purchase or to grab is clearly there's something missing

on that, that's not creating those conversions. So, yeah, it's, it's a

path to watching those numbers. It, you know, and I think sometimes

it always amazed me when I would, I would say to people, you need to

do, you know, I delegate, you need to do this. And I would say to

them, so how many, you know, you're supposed to call

a hundred people. How many people did you get? How many

people did you not get? And it doesn't add up to a hundred.

But that's the way my brain works, like the, between the two buckets. It should

add up to 100, right? It shouldn't. You shouldn't have like 25 people

missing in the ether, you know, and that's kind of when, the way you have

to diagnose your, your numbers when you're looking at your website and stuff. Okay,

let's talk about your free gift and the kinds of steps that people

can have, can take so that they can improve their business,

look at their website, get better conversion,

or know that they need help.

Where do you want me to start? Wherever you want. Wherever

I want. Well, my free gift is actually quite fun

and it's very new. I haven't offered it to

anybody, so I'm offering it to your, your

guest. But what it's a GPT.

I'm so excited about this. It is a funnel

fixer or funnel audit GPT. So it's going to help

you to be able like. So if you're using ChatGPT is super easy. You just

click, click the button and you can start working at and asking questions.

But it will help you to be able to analyze your whole entire customer

journey and where there might be gaps and then offer solutions for

it, which again, it's so important. And I think this is something

that's missing A lot of people, they don't realize all the different steps

and all the different touch points that you have to have these days in

order to convert from a lead magnet or something like that into

a, into a customer, like a loyal fan.

And so I know, I heard, gosh, I think when I started in online

businesses, I guess what, four years ago, four or five years ago now, they were

talking about, it was usually about seven touch points. So it's

like they, somebody sees you seven times or they see, see you on

social or they watch a video of you or they see you at a networking

group and then now all of a sudden people are going to buy from you.

Well, then I remember last year, I think that went up to, I think

last year or maybe the day, the year before, I heard it go up to

21 touch points. Oh my God. I was, I had heard 12

and. Thought that was, yeah, 21 is what I heard. But then

last year somebody had said 52. And

so if you think about it. Oh, go ahead. No, I was just going to

say one of the things, first of all, we, you know, things are

situational right now. We are in a very unsettled situation.

And so naturally people are going to be more caut about what

they do. So I'm not surprised that that has gone up at all. And

what I'm finding is that people are coming to my workshop multiple

times before they, you know, before they actually,

you know, book a call with me or, you know, want to talk and see

what we can do. So, yes, I mean, I can see that

as, as being true. And you know, the thing that I talk about all the

time is that, you know, your client has

to trust you. And I'm going to say this about you. And you know, I

have my Be Found foundation at Framework. And the last one is,

is the D on the found is delight, deliver and

delight. And this gift is a delight. I mean, I'm

so excited if my audience does not pick this up.

There's something really, there's a real disconnect because that's what I talk about

all the time, is what is your client's

journey? And are you helping them, you know, to

educate them so they recognize that there's a problem? Are you helping them

make that transition so that they can acknowledge that they have the problem

and that you're front of mind when they start to investigate a solution

and then you can fill their needs. And so that's

the steps that I take. And so now I know that there are 52 touch

points. And so the question is, where do they fit in those four,

in those four things? But exactly, exactly.

And you know, it's. If you don't know, like if any of your listeners don't

understand what a touch point is, a touch point is, it could be an email

or it could be a social media post, or it could be again, maybe

connecting here in somebody's elevator pitch in a networking group.

It's literally 52 times they have to see you or

talk to you. Could be a one on one call, a

workshop or something like that. And that is a lot. And so you really want

to recognize, like, how long does it really take? And do you have

enough touch points out there? Are you

emailing people? Are you putting out posts? Are you getting involved in different

networking groups or posting on, you know, in Facebook groups or what,

whatever it is that works for you, for your business. But are you doing those

things? And this is where it goes right back to that visibility

part. If you're not being visible, if you're not putting yourself out there, those

52 touch points are going to take you a really long time,

really long time. So if you're struggling with not converting clients,

if you're, if you're struggling getting clients, this could be it. It could be that

you're just not doing enough. You don't know where those gaps are.

So, and it can be, I'm gonna. I'm gonna do the numbers

for you. So if you're only putting something out Once a week,

52 will take you a whole year. Yeah.

You know, and if you do it twice a week, you're now looking at

26. 26, right, right. If you do it,

you know, do the math is what we're talking about. Okay.

Oh, this is fantastic. Talk about, too.

We are having too good a time. Yeah, this has

really been fantastic. I. I really appreciate this.

So here. Here comes the question. The question

is, when was the last time you did something for the first time?

Oh, geez. This is a hard

question for me because I don't. I feel like I do a lot of repeat

things, but I don't really think that I do a whole lot of new things.

But I. Maybe you do a repeat thing in a new way.

Because I believe in repurposing. Well, okay. And

if we're going to talk about repurposing, I could say this year,

I haven't done this for a really, really long time. But I started gardening this

year, and I haven't. I mean, I've done the whole tomato plant

that failed and that sort of thing. And I live in. I have a rental

right now, so of course I can't plant a garden. So I have a container

garden outside my door right now. And

I will tell you, I'm one of those people that I started out as

soon as the weather turned nice. It was sunny outside. I was at

the gardening store, and I bought all these vegetables and all these herbs and,

of course, tomato plants, because, I mean, who doesn't love tomato plants?

And they died, like, the very next week. All of them. I bought

three of them. They all died. And it was really, really sa. So I had

to wait a few more weeks for the weather. And then everybody's around in my

area, which is a huge tomato plant grower. They're like, you have to wait until

after Mother's Day and then you can plant. So I went and got new

plants. So that's what I'm doing. I would say that's new is

having my own garden. It's been. I probably was in my 20s. I'm turning

50 this year, so it's been a long time since I've had my own garden.

So you. So you. You're doing container gardening? Container

gardening. I did that. I did that years ago on. On. On the

roof of our second floor. We. We. One year, we did

contain. You know, we did tomatoes in milk crates. You know, we

put plastic bags. Milk crates. And we had this

huge, huge harvest. And one

day the birds migrated. Oh, my God. It was like the movie the

Birds. They just. I mean, we had all these.

So we ended up making tomato sauce that was

left. But anyway, okay, we Gotta call it quits. I'm

sorry to say that, because I am having a great time. But the one

thing I have to say before I forget is as a first

step, if you've enjoyed this, make sure that you subscribe and share this

and engage with the podcast on social media. And

you know, the reason I did this is a way to bring

people into your life that have a lot different expertise

that I have so that I can increase your connection to what's going

on. It's my way of giving back to my community

and fueling your quest for growth and impact. So I hope you will

continue to join me with the one small change as we embark on

this. This. You know how small shifts can yield

monumental transformation. And if you haven't listened to the first episode,

you should. And then the last thing I want to know is what are

your last words? What. What do you want us to take away?

I. I would probably say the same thing that I've been saying,

like, understanding what you do in your business today will affect your business three months

from now, six months from now. So if you

have a vision of where you want your business to grow, you have to

make those. You have to do the hard things. Now, I do have a

workshop, a monthly workshop that we go in and we deep dive into

your customer journey. So if after listening you're like, I don't know where to

start, I don't know what to do, I would definitely invite you to come to

that workshop and we can and map it out. It is a,

a one on one. You're going to walk away feeling like, okay, I've got

clarity now. I, I know how to grow my business. So I would say

that would be the biggest thing. Fantastic.

Okay, guys, we're winding this up and I want

you to remember that change is simple, but it's not always easy.

And it requires a certain amount of courage, resilience, and a willingness

to step out of your comfort zone because you are going to make mistakes when

you're doing something new. And that's okay if you learn. So if you

will join me with the one small change every week as we embark on

this journey of a bold vision and innovative possibilities.

Until the next time, stay curious. Thank you,

Amanda, for sharing with me.