Not all businesses in Japan have to be a physical product. Licensing your IP (Intellectual Property) can be another way to do business in Japan and in this episode we hear from Les Mills Japan, Managing Director, Ly Nguyen on what it’s been like growing the market in Japan around licensing exercise and training programmes.
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In this episode you’ll hear:
Some of the differences between the New Zealand and Japanese fitness markets (including tattoos and not leaving class early!!)
How Ly mixes her respect for Japanese culture with a dose of “Gaijin magic” to have effective conversations
How licensing can work well as a formula to inspire people to work out
The opportunities for growth and the underserved market of young people in Japan
Japan’s pivot to focus on wellness over weight loss and the potential for Kiwi businesses
Ly has been an entrepreneur from her early career and developed impeccable business instincts and agility for adjusting to the market she is in. Japan is no different as she applies this entrepreneurial lens across the business and roll out the Les Mills brand in the Japan market. Ly has been with Les Mills since 2011 and is now the