In this episode, we discuss our most effective method for product launches: challenges.

Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them.

As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your paid offers.

The keys to an effective challenge launch are to keep it simple and don’t overwhelm people with too many steps. Simple wins build momentum and keep people engaged.

This will prime your audience for the next logical step, your offer.

Find the full show notes here: https://onlinemarketingpodcast.com/our-most-effective-launch-method/

Resources:

• Challenge Launch Challenge – We’ll pull back the curtain and show you exactly what we’ve been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!

• Launch Marketing Outline: Streamline your launch with our Launch Marketing Outline, maximizing client engagement, trust-building, and anticipation for optimal sales!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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