“There’s 10.1 million positions open [in the post-COVID workforce], there is this great resignation, a great reconsideration: What am I doing? Do I feel attached to my company? Do I feel like I have purpose?” – Mike Sullivan, CEO of the LOOMIS Agency
The 7 Elements of Great Culture
The pandemic changed the landscape of the working world as we know it. Team members’ priorities have shifted into focus, and in much of the workforce, there has been a mass exodus as they search for companies that align with their purpose or values.
One element that can provide stability and longevity against this backdrop of rapid change is culture. As the CEO of The LOOMIS Agency, Mike Sullivan knows this firshand. Culture is a hallmark of strength in an organization that team members overwhelmingly respond well to. The proof is in the pudding: LOOMIS retained all team members during and after the pandemic.
My previous discussion with Mike Sullivan established why a strong culture matters. Now we’re delving into what it looks like with his 7 elements of a great culture, pulled from his and Michael Tuggle’s book, The Voice of the Underdog: How Challenger Brands Achieve Success through Culture.
Culture Starts with Safety
[05:23] “Until people feel like they are safe, and they can bring their full selves to their employment situation, they're not going to be as concerned about tapping into a purpose at work, for example, which is the second [element of culture] – what is it that I'm here to do?”
Don’t forget clients also attract (or detract from) security:
[17:53] “One of the things that I focus on is, again, the kind of clients that you bring into an organization. What I was trying to do when I built my culture was create stability, first and foremost. So if a situation is stable, if your work environment is stable, now you feel safer, now you feel more connected, now you feel like you belong.”
Connection is Founded on Communication
[07:20] “Communication is leadership … if you’ll slow it down, and let folks know, ‘I don't have all the answers. Nobody seems to have all the answers. But give me your feedback, help me set our policy.’ And inviting them into that discussion, I think is really powerful.”
Creativity Changes the Game
[15:56] “There is no problem that can't be solved with creativity. But all the other things need to be in place to be on top of your game from a creative standpoint. You really do need to feel like you belong, you have a sense of purpose like, ‘This is going in the right direction. I feel good about the people I work with – now I’m able to bring my full self.’ And that's when creativity catches fire.”
For further exploration:
Mike Sullivan: https://www.linkedin.com/in/mikesullivanatloomis/
The LOOMIS Agency: https://theloomisagency.com
The Voice of the Underdog: How Challenger Brands Create Distinction by thinking Culture First https://theloomisagency.com/challengerbook
The Voice of the Underdog Podcast:
HOW THE PANDEMIC NOW ENDS:
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