Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketing

Today we have a very special guest joining us - David Gentle, the Global Head of Message and Insight at Fujitsu. Like Don Draper himself, David is a communication expert with a strong track record of delivering impactful messages. In this episode, we dive into the world of brand marketing and thought leadership at Fujitsu, exploring their journey of transformation and their commitment to innovation and sustainability.

We discuss:

• Fujitsu's transformation from IT hardware to IT services and consulting
• Importance of brand marketing during periods of change and momentum
• Cultural Differences in Advertising
• Importance of aligning stakeholders
• Advice to avoid overthinking and trust in creativity