Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize.
January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?
This is when podfading starts.
Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.
Know the reason why you're podcasting to avoid podfading
If you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn’t happen as soon as you would like. If at all.
Your podcast topic needs to energize you
One of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don’t really care for? Who wants to listen to a podcaster who really doesn’t care about the topic they’re podcasting about?
Get the help you need
You are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn’t even start the conversation about promoting your back catalog of episodes.
If you just want to record your episode and hand off the rest to someone else, that’s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners.
You’re allowed to take a break
It’s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don’t want them wondering where you are or worse, unfollowing the podcast because they think you’re done.
Rediscover your purpose
Ask yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you’re finding yourself in a relentless rhythm of recording and releasing, you’ve probably forgotten about the reason that you’re podcasting.
Determine what your “why” is and evaluate if it has changed. Revisit your podcast’s mission statement. It’s okay to transition from one “why” to another.
Find inspiration
Getting inspired again may not be as difficult as you think! Maybe there’s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
