Can spending $5 a day on ads really add 10,000 or more
Evo Terra:new listeners to your podcast?
Evo Terra:I highly doubt it, but I am just crazy enough to put up the money to see if I'm
Evo Terra:right, or if I have 10,000 new listeners.
Evo Terra:Today's episode is brought to you by the Advancing Podcasting
Evo Terra:community at advancingpodcasting.xyz.
Evo Terra:Because why would I do anything normal?
Evo Terra:It's a special community just for listeners and readers of
Evo Terra:Podcast Pontifications and it's populated by like-minded working
Evo Terra:podcasters just like you who also want to make podcasting better.
Evo Terra:You're already listening to the show.
Evo Terra:So why not extend the conversation and your influence
Evo Terra:on the future of podcasting?
Evo Terra:Join us today at advancingpodcasting.xyz.
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:I am not a fan of throwing good money after bad.
Evo Terra:I reject the notion that a paid-for marketing campaign is
Evo Terra:the best way to grow a podcast.
Evo Terra:It's not.
Evo Terra:As I've discussed on every single episode of Podcast Pontifications
Evo Terra:that I put out last week.
Evo Terra:I think it's much more important for us podcasters to get the fundamentals
Evo Terra:right before we spend any money on our own podcast to grow it.
Evo Terra:I think that, if we've done that, we've got the fundamentals right, and
Evo Terra:we've made a podcast that our most loyal listeners want to recommend to
Evo Terra:all the people in their lives, great.
Evo Terra:But spending money before we do that is just silly.
Evo Terra:Or before we know we've done that, or we've got some proof of that.
Evo Terra:But you may be asking, "Alright, Evo, what if I've done all of those things?"
Evo Terra:In fact, I asked myself, well, hang on.
Evo Terra:Haven't I done all of those things?
Evo Terra:I mean, I just put out a survey last week - podcastpontifications.com/survey
Evo Terra:if you haven't yet taken it.
Evo Terra:I just put out a survey last week, and I've already had roughly 10%
Evo Terra:of my audience give me really good feedback on that survey.
Evo Terra:And not all of them were fanboys, by the way.
Evo Terra:One person specifically rated my personality as average.
Evo Terra:Okay.
Evo Terra:I'll take it.
Evo Terra:It's been very helpful for me to look through those responses
Evo Terra:to see what you're saying.
Evo Terra:I'm learning what's expected of my listeners so that I
Evo Terra:can deliver the unexpected.
Evo Terra:And I'm going to be tracking the changes that I'm implementing in this show.
Evo Terra:The spoiler there is one of those changes is happening a little later
Evo Terra:on today, but I'll be tracking those in the Advancing Podcasting
Evo Terra:community, advancingpodcasting.xyz.
Evo Terra:I'll talk about it a little bit here on the show, but I'll save
Evo Terra:most of that for the community.
Evo Terra:Now, I've also made it easy to recommend my show.
Evo Terra:I've changed my new episode release announcements on social media.
Evo Terra:They're much longer content now, which are getting shared more, which is great.
Evo Terra:I'm now encouraging the forwarding of the newsletter Podcast
Evo Terra:Pontifications In Your Inbox.
Evo Terra:People who get that are encouraged to forward it to someone else.
Evo Terra:I'm also continuing to master the craft of podcasting.
Evo Terra:That's neverending, obviously, but I try to get better at it every day.
Evo Terra:So if I've got all those things in place, as you might have all those
Evo Terra:things in place, maybe I am ready to start a marketing campaign.
Evo Terra:Well, I'm not convinced that's the right thing to do, but I'm going to try it.
Evo Terra:More to the point, I'm trying out a system.
Evo Terra:A system that is reported to bring in around 800 new listeners to Podcast
Evo Terra:Pontifications every single month.
Evo Terra:Not clicks, not impressions, not one-time drive-by downloads, but
Evo Terra:actual podcasters just like you who don't yet know about the show who
Evo Terra:will become listeners of the show.
Evo Terra:And I'm going to do all of that with a $5 a day budget.
Evo Terra:Now, let me be real honest and clear with you, I do not think this is going to work.
Evo Terra:I've ran a lot of digital campaigns for a lot of clients over the decades.
Evo Terra:I've had budgets gigantic, I've had budgets tiny, and there are
Evo Terra:many reasons why I got out of digital advertising back in 2014.
Evo Terra:Questionable, and sometimes downright disappointing, results
Evo Terra:are just a portion of those.
Evo Terra:So I'm not the guy to implement this campaign.
Evo Terra:But I am, however, the person who has engaged another person, a person
Evo Terra:who is convinced this campaign is going to work, and that person
Evo Terra:is managing the entire process.
Evo Terra:I'm playing the role of client on this one.
Evo Terra:I'm going to be reviewing and approving the assets.
Evo Terra:I'm going to be reviewing and approving budgets, and technical implementation.
Evo Terra:The entire thing that I have to do as a client I will be doing.
Evo Terra:And there's a lot that has to be done with this.
Evo Terra:However, if those things and the $5 a day can really bring me 10,000 new listeners
Evo Terra:to Podcast Pontifications over the course of a year, I think it's worth it.
Evo Terra:I'm also going to be, as you know, completely transparent about
Evo Terra:the results of this campaign.
Evo Terra:I'm going to be sharing real, live numbers.
Evo Terra:My plan as such is to do a monthly check-in here, live on the show,
Evo Terra:and I'll do it one single episode of where we are so I don't talk
Evo Terra:about this every single day.
Evo Terra:But I'm going to go much, much deeper and get a lot of feedback from the
Evo Terra:community in the Advancing Podcasting community, advancingpodcasting.xyz.
Evo Terra:For now, we're just getting started on this campaign, and I'm being
Evo Terra:purposely vague on what it is that we're doing simply because I don't
Evo Terra:want you rushing out and implementing this, wasting your time, and possibly
Evo Terra:money, trying to follow along.
Evo Terra:We've just gotten started.
Evo Terra:Now, once it's up and running, I will spill all of the beans so
Evo Terra:that if you actually do want to implement alongside me, you can.
Evo Terra:I'll let you do that.
Evo Terra:I will provide you the information so that you can do that, I should say.
Evo Terra:But again, I highly recommend waiting to see what sorts of results we get, if
Evo Terra:any, before you jump on this bandwagon.
Evo Terra:Skeptical much, Evo?
Evo Terra:Yes, but as any good and true skeptic should be, I'm willing to change
Evo Terra:my position when I see evidence.
Evo Terra:So with that, stay tuned.
Evo Terra:Now, let's get to the question and answer portion of the show.
Evo Terra:Matt Madeiros from Castos asked the following question.
Evo Terra:He said, "I'd love to know how you will use the survey data
Evo Terra:(podcastpontifications.com/survey) to improve the show?"
Evo Terra:What an excellent question, Matt.
Evo Terra:How about like this?
Evo Terra:This suggestion, adding in a quick Question and Answer bit to some
Evo Terra:episodes, was pulled directly from the responses from people who took the
Evo Terra:survey - podcastpontifications.com/survey.
Evo Terra:I doubt that I'll do it on every single episode, but if you do have a question
Evo Terra:you would like me to answer, feel free to reach out - evo@simpler.media, you
Evo Terra:can ask it @EvoTerra on Twitter, or you can post it in the Advancing Podcasting
Evo Terra:community, advancingpodcasting.xyz, and I'll answer it there.
Evo Terra:Or other community members might answer it there.
Evo Terra:Why not?
Evo Terra:That, Matt, is how I am using survey data to improve the show.
Evo Terra:Thank you for being the inaugural person to ask a question on the
Evo Terra:Q and A portion of the program.
Evo Terra:Now, if you received any value from today's episode, please return that
Evo Terra:value - we call it value-for-value - by going to BuyMeACoffee.com/evoterra
Evo Terra:and buying me a coffee, or, better yet, buying a membership that sends
Evo Terra:a coffee to me each and every month.
Evo Terra:That's it.
Evo Terra:I shall be back tomorrow with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.