Last year, solar and storage accounted for more than 80% of all new power generation capacity added in the United States.

So why does our industry still behave like the underdog?

In this special collaboration between SunCast and Energy Empire, Nico Johnson and Jigar Shah sit down with Dan Shugar, one of the most accomplished entrepreneurs in solar, to explore a question that reaches far beyond technology, manufacturing, or policy.

Perhaps our biggest challenge isn't building projects...

...it's learning how to lead?

Dan has spent four decades helping shape the modern solar industry. In this candid conversation, he explains why solar has already won on economics, why domestic manufacturing became a strategic imperative long before it became political, and why the industry's greatest opportunity now is changing how it communicates with policymakers, communities, and the public.

The conversation also explores the leadership principles that have kept Dan's core team together across multiple companies, how semiconductor thinking helped him see around corners before the rest of the market, and why culture remains one of the most durable competitive advantages in business.

Jigar adds another important dimension, arguing that clean energy's biggest challenge is no longer proving the economics.

It's winning the narrative.

Together, they make the case that the next decade won't be defined by better technology.

It will be defined by better leadership.

Expect to learn:

🔹 Why Dan believes solar is no longer "alternative energy"

🔹 The COVID-era decision that reshaped his manufacturing strategy

🔹 How semiconductor thinking helped him anticipate solar's cost curve

🔹 Why keeping the same leadership team together for decades became a competitive advantage

🔹 Why communications, not technology, may be the industry's next great challenge

🔹 What it means for clean energy to stop thinking like an underdog and start leading like the dominant force it has become

It’s our turn. Are we ready?

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - [email protected] with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

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Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.

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Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus