Let me ask you something:
Are you building a business on rented land?
Here's what I mean by that.
Most people launch a course like this:
- Build the course
- Create a sales page
- Run Facebook ads to cold traffic
- Hope for sales
And sure, you might make money. You might even make GOOD money.
But what happens when the ads stop working?
What happens when your ad account gets shut down? When Meta changes the algorithm? When you can't afford to keep paying for ads?
Your business stops. Immediately.
Because you don't own the relationship. You're just renting access to an audience through a platform.
And friend, that's not a business. That's a transaction.
Here's what's missing:
You don't know what your customers are struggling with.
You don't know what questions they're asking.
You don't know what keeps them up at night.
You're just... selling. Hoping something sticks.
I'm going to tell you something that might be controversial:
It's time to do online business differently.
Gone are the days of building businesses without connection. People are STARVING for human connection right now.
Between AI and the flood of information hitting us daily, we're desperate for real relationships.
And that's your competitive advantage.
In this episode, I'm pulling back the curtain on what I'm doing RIGHT NOW:
That free workshop I keep talking about? It's not just a workshop. It's my lead magnet. It's my relationship-building strategy. It's how I'm building a business on solid ground instead of rented land.
Here's what happens when you build WITH your audience instead of just selling TO them:
✅ You actually KNOW them - no more guessing at pain points or creating offers in a vacuum
✅ Your offers get better - because you're building based on real feedback, not assumptions
✅ You build loyalty - people don't buy once and disappear. They stick around. They buy again. They refer friends.
✅ Your marketing gets easier - your audience literally tells you what words to use
✅ Your business becomes STABLE - it's not dependent on ads, algorithms, or platforms that could disappear tomorrow
The difference between a transaction and a relationship:
I've had people tell me they bought a course from an ad, started it, then completely forgot who that person was. They're getting emails and thinking "Who is this? What did I sign up for?"
The course creator made money. But they lost a customer for life.
That's not going to happen when you build relationships first.
Here's the foundation every online business needs:
An audience that KNOWS you. Trusts you. Feels seen by you.
Not just email addresses. Real people who remember who you are and why they signed up.
And I'm about to show you exactly how to build it.
In this episode, I break down:
- Why the "ads to cold traffic" model is dying (and what's replacing it)
- The 4-step relationship-building strategy I'm using RIGHT NOW
- How to give massive value without overwhelming people
- Why smaller operations have a competitive advantage over the big names
- The questions I ask after every workshop that tell me exactly what to create next
Here's what one person said after my last workshop:
"I can't believe you gave away all that information."
And you know what? I'm not holding back. Because when you provide real value, people pay attention. They trust you. They WANT more from you.
That's the foundation.
Not fancy funnels. Not expensive ads. Not complicated tech.
Just real relationships with real people who actually need what you're offering.
If you want to see this strategy in action, join me Wednesday for my free workshop: How to Build a Profitable Course in a Crowded Market.
You'll watch me do exactly what I'm teaching. You'll see the strategy unfold in real-time. And you'll walk away knowing how to replicate it for YOUR business.
Wednesday, 8:30 AM Pacific
Register free: bizinaboxsolutions.com/courses
I'll see you there.
Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.
Book your demo: https://bizinaboxsolutions.com/
Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.
Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.
As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.
Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.
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Online Course Workshop Registration
If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.
