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How to Drink ISH Spirits with Morten Lee Sørenson
Episode 22914th February 2023 • Lush Life • Susan L. Schwartz
00:00:00 00:40:23

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Before our guest launched his first non-alcoholic spirit, his mission was to make it easy to be a mindful drinker. Now six years later, thanks to his hard work, it is definitely getting easier to be a mindful drinker!

Morten Lee Sørenson gave up drinking alcohol for 100 days. He found that it wasn't difficult not drinking alcohol, but it was quite difficult to find good alternatives. At that moment, he decided he was going to create products that made it a whole lot easier to be a mindful drinker, and ISH was born.

Now you can find ISH spirits and wines not only in some of the best restaurants in the world but at your local and online!  Today on Lush Life, we explore his journey from concept to 11 Madison Park!

But before you get to meet Morten, I’m sure you know already that you can now watch this episode plus all the other Lush Life episodes as well as a whole lot more on Youtube, so check out the Lush Life Youtube Channel!! Just head to that's!

Our cocktail of the week is Mindful Margarita:


  • 60 ml ISH Mexican Agave Spirit
  • 30 ml Lime juice
  • 30 ml Orange juice
  • 20 ml Simple syrup


  • Add all the ingredients to a shaker
  • Add ice
  • Shake, shake, shake
  • Strain into a cocktail glass 

You’ll find this recipe, more alcohol-free cocktail recipes, and all the cocktails of the week at

Full Episode Details:


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