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The Flow: Episode 23 - Guest Preparation
Episode 2317th January 2023 • The Flow • Ecamm Network
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The Flow: Episode 23 - Guest Preparation :

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Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.

Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.

The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.

In this episode, Katie and Doc walk you through Captivate.fm. That's our excellent Podcasting host, and we thought we would show you why we picked Captivate.fm above all other podcast hosting platforms.


Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.

Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.

This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live


Watch Past Episodes: https://ecamm.tv/theflow

Episodes & Show Notes: https://flow.ecamm.com

Grab the Freebies: https://ecamm.tv/flowfreebies>

We record our podcast with Ecamm: https://www.ecamm.live

We edit with Descript: https://www.descript.com

Our Podcast Host is Captivate: https://captivate.fm

Speedify always saves the day! https://www.speedify.com

See the Flow Gear Guide at: https://ecamm.tv/flowgear

#videopodcasting #videopodcast #theflowecamm


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The Flow website

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Get your tickets for Camp Today: https://www.ecamm.com/camp/

Transcripts

Speaker:

Aloha Flow Riders and welcome to another edition of the Flow.

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I've been on vacation, so I don't know what episode this is

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But we are here today and I am your Community Manager from Ecamm Live,

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Doc Rock, along with my awesomest, soup-making co-host Katie Fawkes.

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We're on episode 23, I think we're 23 today.

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The Jordan episode.

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I think it's 23.

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It might be 24.

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Cuz I was doing editing yesterday and we have been saying this for a while.

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I actually, I did, I put my mouth where my money is, my money, where my mouth is and

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I did a little screen grab of my Descript process where I say, you know, eight ga

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bajillion times and I highlighted it so that you see me in that zone, in that flow

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But so it's either 23 or 24.

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Here's a dope thing about Descript.

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You can actually copy those highlights.

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Just say copy, highlights, and paste them into a new composition.

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And that new composition would be like, you know, you know, you

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know, you know, you know, you know, you know, you know, you can make

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like, you know, speed clip pan.

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That's our new theme song.

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That's just gonna be our new theme song at the beginning of the show.

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I say it a lot.

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Instead of like, that is my equivalent to like,

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you know, I wanna do a chop cut of, see I just did it.

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I would like to do a chop cut of you versus man Michelle, she

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is the, you know queen and I yell at her about it constantly.

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But she says it with such sass that it's like, you know, and you know

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girl, and I'm just like, Michelle, listen, if you say you know, one

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more time, I'll tell you what.

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So it's interesting you don't realize it.

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That's what I love about Descript is it does help you find when you, when you

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say that, she says eight jillion times.

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Eight jillion times.

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I said eight jillion times.

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But with the magic of Descript, I was able to highlight it and just be

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like, delete . Now I sound perfect.

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Alright, what are we talking about today, Katie?

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I'm gonna start speaking Japanese.

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Don't speak any Japanese cuz then I'll have to cut that out too.

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Descript doesn't speak to Japanese yet.

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We are talking all about interviewing and interview guests.

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So in case you missed it, last week, I think it was last week, we talked

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all about our podcast resolutions.

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Doc had all kinds of feelings about the words resolutions, but one of our plans

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for this year was to dive deeper into getting more guests and questions came up

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about what the workflows are for guests.

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So we are pulling back all of our documents and all of our resources that

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we've made over the last couple of years so that we can go through the guest

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process in the world of podcasting.

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So I did drop the links for the two documents that we're gonna

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be talking about today into the description so that you can follow

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along, but these are just templates that we'll be talking through today.

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So please feel free to snag 'em, make 'em your own, edit them, disagree

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with things, anything in between.

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It's so good.

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All right, let's dive in so that we can get us a nice, good

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recording for this podcast.

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I'm super excited about this because this is one of those things that

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everyone knows they need to do.

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I can never really think of a good analogy, but there's some out there,

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like everyone should have a like fire contingency plan for their house.

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Everyone knows this.

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We all learned it from the minute we got into kindergarten, maybe even preschool.

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We did it every year for 13 years, right?

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You get to college, you do it a couple times at work.

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You even do it.

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I don't know how many of my friends I can actually say, have a fire drill,

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fire safety plan for the house.

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Everyone knows they should do it, but how many people really do it?

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Right?

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Is that, oh, you got a new house, so you gotta, Hey, you know

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what I'm gonna tell the hubby?

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He would, he would , he would engineer like a special slide and like a

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little ladder to throw out the window.

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It's true.

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If we throw his ladder at a angle with this amount of pressure, we

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can get all four bodies on this.

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Yeah.

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You know, it's true.

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You're over-engineering, so to the bat pole outside your new

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Victorian house with a bat pole.

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There you go.

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This is one of those, right?

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Everyone should have this plan for what to do with their guests.

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I have to say, as you know, a person who have to often answer these

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questions, I get super frustrated every time I see people having

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this problem over and over again.

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Especially because if they would watch any of us, they will see

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that we hit these bricks too, and then we go through the list.

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And we go down it and we find it just like that.

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So if you, we did it last week on this very show.

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So if you have this contingency plan in place, you can, you know,

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Hitchhiker Guide to the Galaxy.

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And don't panic.

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Grab your towel and your interview guide checklist, and don't panic.

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Yeah, no, I think that's absolutely true.

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I think having a checklist is really important.

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And I go back to if you were with us for Leap into Podcasting, then

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you would hopefully remember Kirk did an amazing session.

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His session is actually all about failure, but in the beginning of his

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session, he talked about the fact that he spent, I think it was almost a year,

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if not more than a year, just being a guest on other people's podcasts.

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Before he relaunched his show and every single episode of different

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podcasts that he went on, he took notes on their guest process, what that

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experience was like for him as a guest.

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How easy or cumbersome was it, you know what, like what did he like

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or not like about their process?

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And he now has an incredible guest experience.

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If you sign on and do one of Kirk's shows, it's incredible.

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You know, every single step along the way.

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You know how long the show's gonna be when you join in.

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You know the questions in advance, you know, the whole flow of

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the show, what's expected of you, how to promote everything.

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Right?

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And he's built this incredible process because he watched

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what other people were doing.

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He created this document, but he's constantly updating it and

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constantly making changes to it as he goes forward, even now.

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So I, yeah, I think it's, it should be a living document, and it should

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be something that you take the pieces that you like or don't like from

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other experiences and you build it out so that it's yours and it, like,

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it really reflects what you're trying to do, but also, you know, it's, it's

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effective and creates the experience that you want your guest to have.

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Correct.

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And if you're doing it that way and you are keeping it a live document,

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that means when something changes in your setup, you can update it when

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something changes on the front, right?

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You know, like, I don't know, maybe there's this company that makes it

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app you all know love that might be coming out with a new version.

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So, you wanna go and update that list.

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You wanna keep it, you know, keep it crispy and as long as you have

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everything put in a, in a way that you know what to do, you know

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how to troubleshoot it, it works.

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And this is gonna sound crazy people.

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This is gonna sound really crazy, but I want you to imagine this thought.

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Okay?

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So you just, you, your zone got called.

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Please do not get in line until your zone is called people.

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You guys get on my nerves.

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I'm always in the first zone, so I hate it when everybody's in my way.

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When your zone is called, you sit in your little seat, you got everything

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together, you buckle up and then right before they close the door,

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hey everybody, let's go to this video that we know you seen a thousand

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times, but pay attention to it anyway.

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And it makes me wonder how many people zone out when they play

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that video in the airplane.

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Everyone thinks they know what to do until something happens and then you

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don't know who you supposed to put the mask on first, yourself or the kids.

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How do I put this mask on?

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Where is the flotation device?

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Oh, so this is in the lines of like the airline safety briefing.

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I know you heard it and I know it's old, but you should go

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through it every single time.

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It should be able to be repeated.

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Like I can do the Hawaiian Airlines one verbatim, cuz I actually pay

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attention to it and I've jumped outta planes for a living before.

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So like, it's just one of those things, I know what it's like when people skip these

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things and I have had to unfortunately send them home to their mama in a bag

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and be like, hey, the Army appreciates their service because they would tune

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out on the safety briefings and you can never tune out on these things.

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And this is one of those things.

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This is your show and a lot of you people, when you have a problem you

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make like, we ruined your life because this is the most important stream ever.

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And I always wanna just throw it back at you and be like,

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well, did you do the checklist?

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Like, did you have your contingency plan set up?

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You know, and I don't mean to be mean about it, but if it's that important for

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you to complain to the whole internet that we ruined your life, how much of

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it did you take care of by yourself?

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And we wanna give you that opportunity.

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Yeah.

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I think building it out is incredibly important.

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But let's, let's take one step back before we jump into the checklist,

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cuz there were a couple other things I wanted to touch on in this episode.

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First being whether or not you a wanna have guests.

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So thinking that process through on whether or not you wanna have a podcast

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that has guests on, and whether that's a regular process and if that is a decision

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that you wanna make, what are the best ways to go about finding guests initially?

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And bringing them onto your show.

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So we've talked a little bit about this in past episodes, but I wanna

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just call it out specifically in this episode on guests.

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The concept of, you know, as we just said, with what Kirk was doing, there's

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a, whether you wanna call it like pod swapping or just reaching out and

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getting to know others in the podcasting space in your topic or industry.

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But I think it's a really good experience if you want to be able to bring guests

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on to be a guest on other people's shows, which then makes it easier

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for you to do that reciprocal ask and start building up your guest list.

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But also it's gonna give you that experience on what

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it's like to be a guest.

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Cuz really with a checklist, what you're trying to do is eliminate the amount

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of questions that your guest has and eliminate the potential issues that your

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podcast may have that could be caused by a guest and save yourself a ton of time.

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So like the initial time you spend on the checklist is a quarter of what

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you would be spending if you didn't have a checklist and you had to answer

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all of those questions coming in from your guest on like, what time is it?

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Do I, when do I need to be there earlier?

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Where's the link that I need to click through and join?

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Is it an audio or a video podcast?

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All of those questions.

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If you're able to answer them in experience, like a checklist upfront,

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you don't have to be having this back and forth conversation with

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your guests constantly reassuring them or reminding them or letting

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them know bits of information.

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Everything is in one easy to find place.

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But let's talk a little bit first, Doc, about like where if you wanna

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get into adding guests to your show, or you wanna start a show that has

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a guest element to it, what are the best ways to be able to find guests or

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you know, what's the starter process?

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All right, so the first one, this is top secret, right?

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I'm actually teaching this in my course, but I'll tell you the top secret answer.

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You guys ready?

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Write this down.

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J u s t space a s k.

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Period.

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That's the one.

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Seriously.

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You'd be surprised if you asked the people that you want to be on your show.

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You'd be surprised at how many people say, yeah, and I told this story all the time

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because I didn't expect it to happen, but it was literally a swing at the fence.

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When I first got hired by Ecamm, Katie and I were talking about something in

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the chat one day and I was like, oh, you have to read this book that I've been on.

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And it's called How to Write Copy That Sells by Ray Edwards.

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It is an amazing copywriting book.

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Like I am so in love with this.

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And this was just after the time that Stephanie and Mike Allton, they had

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put out their Entrepreneur books.

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I was reading this book like at the same time, but yeah, pro tip read

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more than one book at the same time.

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Trust me, your brain collects it better.

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I don't know why.

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That's a whole conversation.

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Anyway, so I was like, this is so amazing.

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And then, as I was like starting to just get the vibe on this book.

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I happened to have wrote this email that I'm going to ask Ray to be on my

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show and I hadn't sent it yet because I was trying to make the copy sound...

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you were trying to copywrite it.

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I was trying to copy you more and then I got this ping this on my YouTube videos.

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Man, I'm loving your videos.

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Your videos are, I was like, oh my God.

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Oh my God, I'm ready.

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Watch my show.

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The minute that he pinged one of my videos, I was like, oh my God,

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thank you for leaving a thing.

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I can't believe you watched my shows.

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This is super incredible.

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I'm super excited and I have this thing sitting in my draft box to

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send you, to ask you to come on my show and just talk about copywriting.

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He was like, bet.

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And I was like, oh my God, I dunno what to do now.

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You know, like, so you'd be amazed if you just asked.

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I'm sitting there like waiting to talk to one of my heroes and

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when he showed up, are you ready?

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Like, are you really, really ready?

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Right.

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So that's the key.

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You gotta be ready.

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So yes, just ask.

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Now, where do you find these places to ask?

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I can tell you my, one of the greatest ones is LinkedIn.

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Like if you go on LinkedIn, there's people dying to get on your show, right?

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There's another secret that I teach in my course right here is, let's see,

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I'm trying to think of somebody in our circle who just dropped a book.

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Oh, Roberto.

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Roberto just dropped a book.

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Diana has one upcoming.

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Diana has a book coming up, right?

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You, as soon as you see them post that thing like, Hey, I

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got this new book coming up.

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This is when you reach out.

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Yeah.

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They wanna be talking about that book.

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Right?

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You hit them when the time is right.

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They got a new product, a new book, a new course, or something of that nature.

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You hit them up to get them on your show.

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There are entire applications like Pod Chaser that are

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designed to help you find guests.

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Right?

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There are the people that get together.

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Eden will tell you, cruising the hallway at Social Media Marketing

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World, or you know, P O V or N A B, or any kind of conference you can get to.

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You will find the next 15 episodes in the hallway by doing nothing.

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You can hold up a sign looking for podcast guests, . You'll have a line that

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looked like Piggly Wiggly on Check Day.

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Just saying it's not that hard.

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Like I think people like, oh, I'm having a hard time finding guests from my show.

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I'm like, you're not looking that hard cuz people love to talk about themselves.

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Yeah, definitely.

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Yeah, I think the only other one that I wrote down, which I think we've, I've

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talked about I'm sure probably way too many times on different shows, but look

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into the communities, look, you know, look for who the moderators and who

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the admins and who the leaders are in various communities, whether that's on

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Facebook or LinkedIn or anywhere else in the topic that you're talking about.

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So, you know, if I was doing a woodworking podcast and show, I would go into

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those woodworking communities, find the people who like to manage communities

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because they A, are influential.

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They know their topic, they know their people, and b, because

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you've made them feel special.

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They likely are not asked to do that a ton because they are managing

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communities, which is less flashy than writing books or having a

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podcast or having whatever themselves.

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So they're more likely to be excited about it and let their whole community

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know that they're gonna be on your show.

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So they will bring a crowd more than someone who's doing this

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all the time and you're just one of many stops along the way.

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So it's a networking, it's a network.

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And I think that there is something about making, I hate to say like the

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little guys, cuz they're not, but I feel like that is an ignored audience

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as far as interview guests goes.

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And those are people who know what they're talking about and have

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a really high level of influence that are often forgotten about.

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So I think, you know, being part of those communities and really finding those

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amazing people, it makes a big difference.

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So wanted to call that one out.

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Yeah.

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And here's a great one.

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Let me tell you the domino effect of this.

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Okay.

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So I had the pleasure of being on Jared Spink's show.

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And I got to Jared Spink from Tom Buck, right?

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So that's even another example.

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Like I was following Tom for a year before, he was like looking for a

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live stream software, but because I was always in his community, I was

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like, Hey, you should check out Ecamm.

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He was like, what is this Ecamm thing?

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And then Heather's like, I heard of that before, but I

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don't really know about blah.

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And then the next thing you know, they're like, oh my God, this Ecamm thing.

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Right?

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. And then so from the Tom, I get to Jared and then hanging out with Jared, you know,

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during Social Media Marketing World, Jared introduced me to Sydney Dionk, right?

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Sydney is like a Sony Creator for the Sony camera verse.

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Like he is really awesome cat, right?

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Sydney was the vid and editor for Jenna.

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Jenna Azera has a older sister that goes by the name of

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iJustine, who is a big deal.

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Yes.

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Now that Sydney and I are friends, like the chances of me trying to

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get to iJustine would be forever.

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But because Sydnee and I are friends, Sydnee would

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definitely vouch for me to Jenna.

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And Jenna is blood related to, you know, like iJustine.

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So the loops came close faster than you think.

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You know what I mean?

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And like, I can't tell you the amount of people that are, I consider my friends

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that I know because of Stephanie.

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Right?

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So a lot of times when you are talking to folks and you're

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building these networks, you never really, you never just really know.

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You never know who your people know.

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For sure.

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And platforms like LinkedIn make it slightly easier to be able to see

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who's in someone else's network, but, and and actually even beyond that.

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you know, because platforms like LinkedIn are so built on this concept of thought

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leadership and, kind of, contributing to these larger conversations around topics.

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It's really important if you're trying to build authority in your topic on your

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podcast to find those guests who are the ones who are leaving insightful,

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helpful comments on larger businesses or organizations, LinkedIn posts like

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the, the people who are wanting to contribute to those conversations or

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who are saying are really, you know, impactful and interesting things.

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Those are the people that you want as guests as well on your podcast.

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So yeah, again, kind of keeping an eye on those, not just who are the people within

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your network, but who are the people who are wanting to talk about your topic

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and who are going out of their way to be helpful and be impactful in that space

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is, is really good to keep an eye on.

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Here's one that I think often gets overlooked, but we did a

whole episode on it:

guest swaps.

whole episode on it:

Yeah, exactly.

whole episode on it:

I wrote that one down.

whole episode on it:

I wrote that down.

whole episode on it:

Yeah, definitely do the, go back and check out the pod swap episode with Jared and

whole episode on it:

I, but guest swaps is really, really good.

whole episode on it:

I know that you're gonna be on the Jeff Sieh Show coming up soon.

whole episode on it:

Social Media News Live on Friday.

whole episode on it:

You know what was crazy when I announced the course, Jeff saw the social media

whole episode on it:

post and said, Hey, why don't you come on the show and talk about your course?

whole episode on it:

So you'd be amazed at the way people are paying attention.

whole episode on it:

Like, I don't know if I would do the thirst trap thing and be

whole episode on it:

like, Hey, looking for podcast guests on my social media things.

whole episode on it:

And if you could do that, go ahead.

whole episode on it:

I don't know, maybe just I'm, that seems a little needy.

whole episode on it:

I think there's better ways to do it.

whole episode on it:

You could throw the question of like, Hey guys, what type of guests

whole episode on it:

would you like to see on my show?

whole episode on it:

And then your audience will go in and start filling in.

whole episode on it:

And people who are paying attention will be like, Hey, I can handle that.

whole episode on it:

And I guess the last thing I would like to bring to the table is, Do

whole episode on it:

yourself a favor whenever you are going to be a guest on the show.

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Right?

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So Katie, you're gonna be on a guest on Jeff's show on Friday.

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Yep.

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Have at the back of your head, two more guests that Jeff should talk to

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that will kind of like work in a space.

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So you can be like, Jeff, listen man, if you're, people are starting to

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talk about, you know, things that are popping off in the ed tech category,

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man, you gotta talk to my homegirl Jill.

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Like, she's really, really amazing and

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darn Doc you stole my idea.

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I don't know if you guys have covered this, but, you know, iPhones make really

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great cameras and Eden works for Camo so she could come on and talk you through it.

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And she's so cool.

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Like she won't be a Camo commercial.

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She'll tell you like all the other apps too.

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But this is just one that she works for.

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She's super cool.

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You should like hit her up because Jeff did that for us in Dallas.

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He's like, let me introduce you to Erik and let me introduce you to Lou

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Mongello and like some of the other, you know, cats in his circle, right?

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So, and they will always invite you back because you're helping.

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You're helping them.

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So like I put Jeff on to Keely and then she was on the show and then yesterday

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he was like, oh, after talking to Keely, I gotta get me a Discord server.

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And I was like, got him.

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Yeah, I think that would be my number one advice as we dive into guests.

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So if you're sitting there watching or listening and you're thinking to yourself,

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okay, I've been wanting to add guests to my show, or I've done a couple of

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guests, but I'm not quite there yet on my process, make it a New Year's resolution.

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Make it a plan for this year.

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Write it down and do it.

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Be a guest on at least three different shows first.

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So before you book those guests, get on some other shows, see how

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that experience goes for you.

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Build those relationships and networks.

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You know, figure out what you liked about that experience and

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didn't like about that experience.

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And what were your favorite parts?

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Really have that whole vibe before you make updates to your checklist or build

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out a checklist in the first place.

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So, yeah.

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So on that note, let's dive into our checklist.

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So if you're following along, Luis, can you show the QR code?

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So scan this QR code if you're watching on video.

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If you are listening later, you can grab this link from the show note

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so you can follow along with us.

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But we're gonna be talking through this specific guest checklist that we actually

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created for a show that we did with Stephanie Liu last year called Showrunner.

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If you haven't checked out Showrunner, it's a great show for learning how to

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be a showrunner, a video producer in the live streaming and podcasting and live

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events space and live selling as well.

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But this is the guest checklist that we created.

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It's really applicable to literally any kind of show, whether it's a podcast or

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a live stream or anything in between.

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But yeah, Doc, let's jump through.

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So looking here at the first page, so again, it's like really nicely branded.

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You don't need to start with that, but having the name of your show or

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your logo or your brand colors really obvious is just a really great reminder

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to guests what show they're on.

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It sounds silly, but you may have lots of guests who do multiple interviews

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or have really busy calendars and like having that experience and having that

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front and center is really important.

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And actually looking at this, What I might change later, cause we'll build out

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our own kind of Flow guest checklist is having the link or a QR code back to the

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website or back to where people can watch the show would be really important to

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have somewhere on this first page as well.

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Which we don't have on this one, but certainly could add.

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Right, right.

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You would never put to join, you put to join like right here because

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they're gonna come looking for this.

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Trust me.

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It happens.

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I do it all the time.

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Like, what was the join link again?

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You're like, don't need this advice.

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Where's the join link?

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Where's the join link?

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Yeah, no, that's a really good point.

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Have the like call in link or the join this broadcast link front and center.

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Always have that too in the, you know, in the meeting invite or however

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you are sending that information over to your guest as well.

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But, and then this first page just has really, like basic, like really

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should be obvious information.

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But put it in anyway.

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Put it in anyway because it may not be obvious or may not be

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something that people think about.

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I now am like streaming probably a couple of times per week if I include this show.

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And even today I sat down and turned everything on and I was working away.

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And then I was about to jump on this call, I noticed that it was black and I was

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like, Ugh what did I do to this camera?

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This camera's not working.

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Like something happened.

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And I literally went around and it was turned off.

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It was in off mode, everyone.

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So I just needed to turn into on mode and then it worked.

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So it can be easily forgotten.

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So if you're like having some of that stuff down, even though it seems really

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obvious is helpful for guests to be able to have something to double check

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so that they don't feel stupid asking you questions that they might wanna

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know anyway or should know anyway.

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So give it, just give it to them upfront, even if it's obvious.

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We have make sure your computer is plugged in, which may seem really dumb, but

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that one cracks me up.

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But it happens all the time.

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People come on not plugged in, and it dies in the middle and it's like,

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yeah, it's more important for the laptops, right?

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Or like, yeah, if they're calling in on, you know, I don't know, an iPad

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or whatever, like if it's something that could run out of battery halfway

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through the show, it's a good reminder.

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Like if your cable is downstairs or like in a bag somewhere,

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that's not gonna be easy to grab.

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So, yeah,

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it's super funny.

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It's so funny.

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And then I like the thing about, you know, testing all your gear, your camera, your

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lights, your microphones, and I can't remember what I was watching the other

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day, but I thought it was hilarious.

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Somebody was hosting a show and it's of a pretty high level piece of

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software or whatever, and then the audience member said, Hey, can we

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get the host like a real microphone?

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And it's cause the host was still doing this show with the hello.

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Thank you for calling Dell headset.

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I'm like, how are you still using the Dell headset in 2022?

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I mean, like, it's inexcusable almost, but hey, there are people

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out there that do it every day.

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It's like, don't do that, don't do that.

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Well, and it, and this is also like, again, if you are having one checklist

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for all different kinds of guests, it's also really important to remember that

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like in our space, you know, most of the guests that we're bringing on are

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really comfortable on camera and have their own studios and are, but you

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might be bringing on guests who you know, are not, like they, maybe they,

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you know, maybe what they're doing is not really tech heavy and they don't

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have a lot of this kind of stuff.

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So, Giving them some reminders on how to get it set up or how to

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look their best is super important.

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They might be using their phone as a camera, but you know, they

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might not have a microphone.

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So giving them some of that advice upfront or making them feel really comfortable

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is going to improve the experience on your show, but also just gonna improve

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your relationship with your guests.

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Yes.

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If I was gonna talk to, say one of my higher end CEOs from say one of

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the companies here in the islands, and I know that they're not gonna

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have this type of stuff set up.

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I would send Brady or one of my other friends to their office

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to just bring them a setup.

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Right?

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Or if they're close enough to you, I would take my Mac mini set and set it up

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for them and like, look, when you do your interview, this is what you're gonna do.

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You should also build one of these interview rooms in your office.

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I know you guys got space for it, because I won't be the other person

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to have you come on when you guys show up on the news, talking about

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the project or whatever, and you're using that screen where the person's

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head keeps disappearing and stuff.

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It just really ruins your brand.

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And I know you spend millions of dollars on branding, like,

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why would you not do this?

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So in a way you can help.

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Back in the day, Leo used to send people a headset and a microphone and we're

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talking like $40 worth of equipment.

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But at the level of show that everyone professes how important this

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show was, like, how would you not send somebody a $15 pair of IEMs?

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Hey, you gonna be on my show next week?

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You got headphones?

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Oh, no.

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All right, cool.

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I'm gonna send you some IEMs just as a gift for being on my show.

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You know what I'm saying?

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Yeah.

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And that's probably more impactful too.

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I know, you know, I know many, I've done this as well in the past, but many of

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us have this process where at the end of the guest experience as a thank you, you

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send like, you know, a t-shirt or a vinyl sticker or like something that is branded,

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that's like, thanks for being on the show.

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I would actually say that sending something to them in advance that

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helps them look and sound their best on the show is going to be more

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impactful than the t-shirt on the end.

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So if you have to choose between like where your spend is, like purple branded

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IEMs, or like, you know, whatever it is, I would, I would invest on that

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on the front end because that they're going to, they're, they'll continue

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to use because it made them feel good and look good and sound like.

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So it, it's those kinds of things that I think are super important.

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So I just think through those decisions and again, have them

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really clearly outlined here.

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So if you are, for example, this document doesn't have it, but if you

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decide that you're like, oh, okay, I'm gonna order, I don't know, whatever

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a hundred headphones that I'm gonna send out to guests who don't have it,

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or I'm just gonna send it to every guest that I bring on that I branded.

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I would add that in to say like, you know, hey, on page one, like, did you

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get your, you know, make sure that you grab your Showrunner special headphones.

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You know, make sure that those are in a place on your desk

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so that you're ready to go.

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Like, have that line as reminders in because people may be coming from one

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meeting or one call into your call.

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Like you really just wanna make sure that you give those reminders upfront.

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Yeah.

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And then the last thing here on this list that's hugely important that we talk about

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all the time and is like a sponsor on this show is like really the one thing that

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is the biggest pain point for guests and continues and will always be a big pain

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point for guests, is that they are gonna show up on their wifi from like a cafe or

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they're gonna be like at a friend's house.

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You cannot stress us enough to actually have them check their internet connection

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if they can't make any changes.

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Or the interview is like they're doing it like, and it's not important enough

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for them to upgrade or get to a space.

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Like have them go to speed test.net.

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Have them run a speed test.

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Explain to them what upload speed you are looking for, really spend a bit

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of time outlining that at the get go and then following up with them about

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that because there are changes that you can have them make that's gonna

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make that experience better for you, them, and all of your listeners and

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viewers that you could change upfront.

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And people just don't think it through at all if they're not used to this world.

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They don't think about it.

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They're like, I have wifi or like, I, they just don't realize that

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how much it impacts quality, so,

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oh, it's a hundred percent right.

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You know, like for us, we know that we are gonna want to do some stuff

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live at an event, so we bring our own wifi, you know what I mean?

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So like, whenever Ecamm is showing up to an event, we would bring a pocket

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wifi in order to put signal, but I don't know, like if you're going to

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be a guest on somebody's show, and I know you want to promote your stuff and

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you want to be out there, but if the timing's gonna put you to where you have

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to stream from the cafe or whatever, cancel the appointment, change it.

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Like, don't be that person that shows up on somebody else's stream from a cafe, you

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know better cause you, you're a streamer, so you know that that's not gonna work

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right now if you're at Cafe Max at Apple where you're sitting on the monkey brains

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backbone, all right, that's different.

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But like from the Starbucks, no fam don't do that.

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Do you know what I learned recently that I don't even know why I didn't think about

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this, but check your local libraries.

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I know that this is insane to say, but there are a number of libraries

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out there that actually have recording spaces that you can rent

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for free because it's a library.

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So if you have a guest that's like, you know, oh, I, you know, they live in the

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middle of nowhere or they're concerned about their internet connection, that's

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something you can suggest that makes you a great host to be able to give them

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additional resources, especially those that are free or really affordable.

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So you could offer for them to go in,

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you know, who else has that, Katie?

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Your cable access.

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You know every cable company has to have, they have to have a cable access thing.

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It's a federal requirement.

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So here it's called a lolo, but they have rooms set up, right, and we're

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talking studio rooms where they get to go in there and look like freaking Oprah

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with all the equipment and everything.

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So send them there or like, again, if it's that important to you,

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you can find in the community, in the Ecamm community, guess what?

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We have a lot of people with streaming knowledge know-how and equipment, right?

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So if I had a person that I wanted to interview somewhere in the greater

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Bostonian area and I was worried about them, I'll be like, Hey Jill, listen,

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can you go over to this person's office and set up, you know, your

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little Canon M 50 in the microphone and everything for them I need to

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do this stream is super important.

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You know, I'll throw you like 200 bones or whatever and she'll be like, yeah, bet.

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You know what I'm saying?

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So like Katie's right.

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Like be, be a good host just like you was going clean your living

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room and then serve up, you know, the little horse divorce.

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Yeah.

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All right, let's go to page two, Luis.

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This is fun to get to boss Luis around.

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All right, so these have changed, Doc has told me, so we need to update this,

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but there are instances where again, people who are not on live streams

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and podcasts every single day may not think to do things like turning on

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their do not disturb mode, or making sure that they're in a quiet space or

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double checking privacy settings to make sure that nothing gets in the way

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of them being able to be successful.

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And I cannot say this enough, your guests are not going to think about

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your interview until 10 minutes before they have to call in.

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So you need to give them this information upfront.

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You need to force them to go through all of these, any kind of settings, any

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kind of, you know, anything that you need them to do, you need to give it to

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them enough in advance and set a time with them where you are either walking

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them through it or double checking and make sure that they have done it.

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So this page, if you are listening and not watching, really just

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outlines that you need to make sure that your do not disturb is on.

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You need to make sure that you have an internet connection,

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you have a microphone, you have headphones or a headset.

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Like these are things that again, like they may seem obvious to us who are doing

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this often, they may not be obvious to the woodworker down the street who I'm

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having join me for my woodworking podcast.

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Maybe he's not on all the time on video and doesn't think about it.

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Yeah, maybe, I'm using woodworking for all the obvious reasons.

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But I was like, Hey, I, this wood worker knows what he is doing.

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Hey, like, hello,

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you're an exception to the rule of wood workers.

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You're a hundred percent correct, right?

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Like, set your people up for the success and then your job will be easier.

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I think this one is such a great one because again, we talked about it briefly.

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The internet, the microphone and the headset.

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The headset is so key and people say, well, I have guests that

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are reluctant to wear a headset.

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It's your show.

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Tell 'em no.

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Then, I'm sorry, like I, it,

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you can also recommend or send them one that is not as obvious.

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Like, again, I'm not wearing this.

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I could have this behind me so that it's really not a, I don't care.

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So for me, whatever, but I could put it behind me or I could hide it in

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my shirt or I could send them the one that would make them comfortable.

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Yeah,

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that's what they think headphones mean and what I like to throw at them, like

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even when people that believe that or think that, I like to show them the shows

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like, you know, Howard Stern or Don I, or you know, Mike and them in the morning.

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The reason why even on broadcast networks, the pros are still wearing cans.

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It's cuz that's the right answer.

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Like you are a yoga instructor from freaking Bedago Creek, Louisiana.

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You ain't that important not to wear headphones on the internet because right

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now, like Brent Musburger will have headphones on the sidelines of a game or

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Chick Hern, you know, when he doing the Lakers game, he got them headphones on.

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So how do you think you're cooler than the broadcast professionals that

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we've been watching for 50 years?

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It just doesn't make sense.

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So sometimes it just, maybe you have much nicer ways of explaining that to people.

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I don't really care.

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Like my show is more important than, you know, someone's feelings.

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I'm gonna just tell 'em your feelings don't matter.

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Fact is you need to wear headphones.

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So simple.

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Yeah, exactly.

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I mean, we have literally written here in the, in this one,

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headphones are must for interviews.

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This helps with removing any echo.

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So for us it's mandatory.

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And also this is why.

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It helps to reduce any kind of audio issue.

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So I think saying what's necessary and then giving some kind of

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explanation as to why it should matter to your guest as well.

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They don't want to sound bad on your podcast, I would assume.

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Otherwise it's the wrong guest.

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Like if the guest wants to convince sound bed, it's the wrong guest.

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No, no, this sounds good enough.

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I was like, alright.

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No, then you already know you messed up.

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And so this, you know what, what messes it up is people, they are

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reluctant to ask people for the time to do the guest check ahead of time.

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Yeah.

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I think like, I already feel like I'm bothering these people and

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then so like to ask them to come on early to check your stuff.

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Every podcast of merit that I've ever been on, they're like, I know you're

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Doc and know how your equipment works.

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You still gotta come to the,

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you still gotta come in.

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Yeah.

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And I'm like, I laugh at that, but it's true.

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Right.

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And you'd be amazed sometimes it's a good thing we did, you know what I mean?

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So

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Well, yeah, because people like you who know all of the stuff are still tinkering.

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So like you could have changed some of your settings or like how, what

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they wanted you to look or sound like, maybe different than what

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you had your setting sounded like.

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It also gives the host the opportunity to walk through all of the scenes or

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the flow or the layout of what the show is gonna look like and allows

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the guests the opportunity to better understand and see the show structure.

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So it's like, okay, we're gonna start with this intro music and

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we'll be chatting through that.

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You'll be on within five minutes and then it's gonna come to

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just us talking back and forth.

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Do you have any slides or anything you wanna share or share a screen?

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We can add that in here.

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Like it gives kind of the opportunity to understand what the big picture is gonna

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be like, and gives the guest opportunity to say, oh actually I wanted to be able

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to do an overhead shot of my hands to demo my awesome woodworking project.

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Or I wanna go over here and be able to do this, you know, extra thing.

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So it all comes down to how you position it to your guests.

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And what matters most is, you know what kind of show you wanna have.

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You should be looking for the guests to have the most awesome, amazing

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experience that they tell all of their friends how amazing your podcast was,

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that they wanna share it, they wanna, they're excited about the experience

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for a number of different reasons.

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Make it as easy as possible.

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Make each one of those steps that, you know are mandatory, super exciting.

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Like the show is an hour long, but we are gonna jump on a half an hour early.

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So it's an hour and a half total time of your time during that setup time, like

whole episode on it:

we're gonna be backstage hanging out in the green room, we're gonna go through

whole episode on it:

the show like we're gonna, you know, I'm gonna introduce you to my producer.

whole episode on it:

We're gonna make it sound really fun and awesome because it is.

whole episode on it:

It should be like that experience should be fun.

whole episode on it:

So true.

whole episode on it:

You know what's funny is I look at the first masterclass we did with

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Speedify and Alec comes on and after seeing our setup and stuff, yeah,

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Alex, the CEO of Speedify, right?

whole episode on it:

He was like, Ryan, what do you guys doing to me?

whole episode on it:

Let's get this studio set up.

whole episode on it:

Now.

whole episode on it:

He set his office up.

whole episode on it:

Now his is cooler than ours.

whole episode on it:

He got lights, he got his mic.

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Like, he got the, he got the vibe going.

whole episode on it:

Like he really, after seeing what we were talking about, He went and made

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a space in his company and they do a livestream every week like we do.

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And it's, they're good stuff, you know, so you be amazed.

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Sometimes you're actually helping that person out in the long run and they'll

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start to understand why it's important.

whole episode on it:

And I have completely through the doing guests when I was,

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you know, not say, working here.

whole episode on it:

I would have people that wanna sign up for Ecamm after they see the process.

whole episode on it:

Yeah.

whole episode on it:

And, and that just gives you an opportunity to flex your affiliate game.

whole episode on it:

You know what I mean?

whole episode on it:

You have somebody in the show, it's so smooth, they're like,

whole episode on it:

wait a minute, that was gravy.

whole episode on it:

Like, how'd you do that?

whole episode on it:

Ecamm, here you go.

whole episode on it:

Here's my link.

whole episode on it:

So you'd be surprised.

whole episode on it:

All right, let's shoot to the next page.

whole episode on it:

All right, awesome.

whole episode on it:

So we're continuing here.

whole episode on it:

So in addition to all those things, microphone, headphones, good internet,

whole episode on it:

you also need to have good lighting.

whole episode on it:

Here's what that means, you know, so here is the best way to be successful and

whole episode on it:

have your shot look as best as possible.

whole episode on it:

And then again, camera.

whole episode on it:

We're not under any assumptions that every single guest that we bring

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on is gonna have an awesome Sony mirrorless camera, but there are

whole episode on it:

tons of options out there that are better than their built-in webcams.

whole episode on it:

So highlighting that out, or explaining what options they can have.

whole episode on it:

Like you can use your phone connected with an app like Camo, like it, there

whole episode on it:

are tons of options out there, but just make it as easy as possible or

whole episode on it:

at least put it in their mind to start thinking about it so that you can

whole episode on it:

follow up later with a phone call or by email with some additional information.

whole episode on it:

Hey, did you get my checklist?

whole episode on it:

Are you all set to go with all of your equipment?

whole episode on it:

Any questions, anything you need, like you've set that up to be successful.

whole episode on it:

So, again, like we have built into this checklist.

whole episode on it:

Here's some of the affordable options that we have for a simple studio.

whole episode on it:

Here's the full list that links back to our kit.co.

whole episode on it:

If they buy any of those items, that's the list.

whole episode on it:

We get an affiliate kickback.

whole episode on it:

So there's, you can be helpful, but still helping yourself as

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well as helping your guest.

whole episode on it:

And there's a ton of ways to be able to do this that make it as easy

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as possible for everyone involved.

whole episode on it:

Yep.

whole episode on it:

The thing that most people don't realize about using that phone

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as a camera is how good it is.

whole episode on it:

It's so good.

whole episode on it:

So good, when you teach them that, you'll be like, I can't believe I

whole episode on it:

haven't been doing this all along.

whole episode on it:

And I'm like, yeah, man.

whole episode on it:

You know, like, and then they'll say, well, how am I going to hold it up?

whole episode on it:

Or whatever.

whole episode on it:

I mean, fam, for 10 bucks, you can send them something to hold it up.

whole episode on it:

But I've showed people how to like, just take tape and to like blue tape the back

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of their case and turn it around and then flip the tape and stick it to the

whole episode on it:

back of their screen and just have it hanging in the middle of their screen.

whole episode on it:

You know, I'm like, you can just tape it up there for now.

whole episode on it:

But once they know what's possible, Oh, they're, they'll be your friend forever.

whole episode on it:

Like, I never even knew this.

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I'm gonna use this for all of my meetings.

whole episode on it:

You know?

whole episode on it:

So you'd be amazed.

whole episode on it:

And again, if they don't have a Camo, hey, the app store fam,

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you can send somebody an app.

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You just cover it and send it, you know?

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So

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yeah, I just think laying it out, they may not pick any of these things and

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that's fine, but you've given them some ideas and you've shown that you care

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about them being successful on your show.

whole episode on it:

Like you, you want them to show up looking their best because they have

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important information that you want your listeners and viewers to hear

whole episode on it:

So, yeah, so I think it's important.

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You just said something very valuable, and I want to take one

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more second to speak on this.

whole episode on it:

If you or that guest, were going to be a guest on a television show,

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they will send you a list of specs.

whole episode on it:

Every show that I've ever worked with, we have a list of specs of

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what it requires to be a show.

whole episode on it:

If you go to a concert and you're going to go watch, you know, Nora

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Jones sit down and sing, Nora sends a rider and on that rider she

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requests this amplifier with this microphone, with this type of monitor.

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And we have to go and acquire that to do the show, right?

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We are trying to align our podcast and things to what we're

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taking over the broadcast base.

whole episode on it:

Cause people are stopping watching normal entertainment and they're

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watching things like this.

whole episode on it:

So you have just as much right to ask for these things as if

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they were going to be on Colbert.

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Because trust me, Stephen Colbert, people would send him this list and if they

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didn't follow it, they ain't coming on.

whole episode on it:

Yeah.

whole episode on it:

Yeah.

whole episode on it:

And it's not, I, you know, I see, I know.

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We're not, we, I know we always pull questions from the guest,

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but this is a, this is a good one.

whole episode on it:

So Jonathan says, thanks for this.

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I always feel like I'm inconveniencing the guests with all of my requests.

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I'm glad to hear it's not taboo to ask.

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Oh, I was gonna say a bad word just then.

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Ooh.

whole episode on it:

Yeah.

whole episode on it:

I pick one of the letters that comes after e that.

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It's your show, fam.

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It is your show.

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Your quality should be more important than anything because you are

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the representation of the guest.

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If I'm gonna have a guest on this show, I am representing the Flow Riders.

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I represent Ethan, Jonathan, Gretchen, Paul, Steven, like I represent Michelle.

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I represent y'all.

whole episode on it:

So what kind of friend am I to y'all if I let somebody come

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up here and be faulty with you?

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Yeah, yeah.

whole episode on it:

And I would trust too, that like, I can see how you would feel that way, Jonathan,

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but I think what makes it easier or what I at least I think makes it easier is if

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you can get a really tight process down.

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It's not like you are inconvenience, it's not like you're emailing them or

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calling them like every day for the week.

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Leading up to the interview being like, oh.

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And also like, do you have a microphone?

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Okay.

whole episode on it:

Okay, good.

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You know, I'm gonna hang up now.

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Oh, oh.

whole episode on it:

I, um, and also like, you know, you really need to be in like a quiet room.

whole episode on it:

Like having it all upfront, giving them space and then following back up again

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for this is the process of my show.

whole episode on it:

I'm gonna book you part of the booking processes.

whole episode on it:

I'm gonna send you this checklist.

whole episode on it:

Once you've reviewed this checklist, we have a follow up call where we go

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through and you can ask any questions.

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Cause I want you, guest, to be successful.

whole episode on it:

You know, 30 minutes before the show, we're gonna jump back in

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and we're gonna do, you know, our sound check and our test.

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And it's gonna be this really fun experience.

whole episode on it:

You've given them from the very beginning what the experience is

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gonna be like to be on the show.

whole episode on it:

They understand it's gonna be this amount of time total as an investment.

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They can choose whether or not they wanna be on the show.

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Oh no, I didn't realize it was gonna be an hour and a half.

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I don't actually have time for that.

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No problem.

whole episode on it:

No problem.

whole episode on it:

So that's where I think it's a mindset to think through.

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I think Doc is absolutely right.

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It's your show, but I also think we all need to get in

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the better mindset of being.

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I think that is being respectful of other people's time.

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Look, this is the commitment that it takes to be a guest on the show.

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This is the process.

whole episode on it:

You know it upfront, you can build that into your schedule.

whole episode on it:

If your schedule can't handle that, no problem.

whole episode on it:

No problem.

whole episode on it:

And you know what?

whole episode on it:

I think what Marie says is very, very important.

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I wanna make sure this doesn't go unhighlighted.

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The quality of your show is the reason why they agreed to be on your show.

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Yeah.

whole episode on it:

So why would you let them?

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Why would you downplay that?

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Yeah, and Jonathan, I'm clipping your comment because I wanna make

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a whole Reel using your comment because it is that important.

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You are definitely not inconveniencing them.

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What you would be inconveniencing them with is if they came up looking

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weak sauce on your show, right?

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Because that's a public thing that's now out there and it never goes away.

whole episode on it:

And the minute someone looks really, really bad on an interview, you don't

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wanna be the person that caused that.

whole episode on it:

Let them be weak sauce looking on Murray Show not yours.

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You don't wanna be responsible.

whole episode on it:

So I think that was such a great comment.

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And yeah, like I love it.

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This is why we do live tapings.

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Cause we got good get we got good people in the chat.

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Right.

whole episode on it:

We're, we gotta fly through the rest of this stuff quickly

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cuz we've been diving deep.

whole episode on it:

So the next couple pages here are specific to the interviewing

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experience and process within Ecamm.

whole episode on it:

We hope that you are using Ecamm.

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If you're not, no worries, but you should be explaining what the experience is

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gonna be like when they click that link.

whole episode on it:

People don't wanna just click a link randomly and not know what the experience

whole episode on it:

is gonna be like on the other side.

whole episode on it:

So it's, what browser do they need to use?

whole episode on it:

Is there a specific kind of computer or phone or something

whole episode on it:

that they're joining with?

whole episode on it:

Is the tool that you're using gonna immediately pop them up on screen?

whole episode on it:

In which case, that might be jarring to some people if they're not quite ready.

whole episode on it:

Explain that process out.

whole episode on it:

However it is.

whole episode on it:

In Ecamm it's really easy.

whole episode on it:

They click a link with their favorite internet browser.

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They can select their camera and their microphone.

whole episode on it:

They enter their name and they're into the studio and it's very clearly

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indicated whether or not they are live on air or the broadcast is being

whole episode on it:

recorded or they're just in off air mode and they're having a conversation.

whole episode on it:

Lay that out so that, ideally, you know, video or visuals or something so that

whole episode on it:

when they click the link, they feel confident that they're not just gonna

whole episode on it:

be entered immediately into the show.

whole episode on it:

Like you wanna make them feel the level of security.

whole episode on it:

Otherwise, you may have guests who are panicked or are coming in like

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feeling a little bit nervous, and you don't want that energy on your show.

whole episode on it:

You want them to come in feeling confident, ready to discuss the topic.

whole episode on it:

That is going to be the main part of the show.

whole episode on it:

Do yourself a favor and record yourself a video of what it's

whole episode on it:

like to be in the guest mode.

whole episode on it:

You can see that weird dude with the hat in the next slide a little bit.

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Yeah.

whole episode on it:

Click through Luis.

whole episode on it:

Scroll down.

whole episode on it:

Yeah, so if you record yourself real quick, end the guest mode,

whole episode on it:

just do a screen capture of, Hey gang, this is what it looks like.

whole episode on it:

If you click down here, you're gonna wanna select the name of your camera,

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maybe your phone, whatever's you're gonna want to click here to make sure

whole episode on it:

that we are on, you know, whatever your sound interface is, if you record a

whole episode on it:

video like this to just give them the instructions, it will be so helpful.

whole episode on it:

And then also, if you explain to them the mute button, the screen

whole episode on it:

share button and the hang up.

whole episode on it:

I recently had a guest on who's been an Ecamm user for like three years.

whole episode on it:

Solid, but they had never been in guest mode.

whole episode on it:

And when I told them to hit the screen share, they was like, what screen share?

whole episode on it:

And I was like, wait, you'd never been

whole episode on it:

You never seen the guest interface before?

whole episode on it:

And they're like, no.

whole episode on it:

And I was like, oh, that's funny.

whole episode on it:

You should definitely experience it and call back.

whole episode on it:

This is why you should be a guest on other kin folks show first.

whole episode on it:

Right.

whole episode on it:

So that you know what it's like so you can walk them through the process.

whole episode on it:

Yeah.

whole episode on it:

And remember that like most people who are not in this space who don't have their

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own shows, who are not doing this often.

whole episode on it:

It's already a little bit, they already have the heart going a little bit.

whole episode on it:

They're already feeling a little bit nervous.

whole episode on it:

They want to do their best and so you wanna eliminate any other

whole episode on it:

extra nerves that can come up.

whole episode on it:

So really giving them kind of a good understanding of what it's gonna be like.

whole episode on it:

Plus the sound check is gonna make them feel confident.

whole episode on it:

They're like, oh yeah, I'm gonna click through, you know, Doc's smiling face

whole episode on it:

is gonna be on the other side and we're gonna chat for a little bit.

whole episode on it:

Banter.

whole episode on it:

I'm gonna feel good and calm and deep breaths before we actually dive in.

whole episode on it:

So like you're giving them that experience upfront, which, whether

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or not they realize it is just gonna make for a better interview.

whole episode on it:

You're gonna calm them down.

whole episode on it:

They're gonna feel better because they know what's coming next.

whole episode on it:

People don't like to not know what's coming next.

whole episode on it:

They just don't.

whole episode on it:

Not fans of that.

whole episode on it:

Surprise!

whole episode on it:

Surprise!

whole episode on it:

We should make this into it.

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I'm sure we probably have it somewhere, but yeah, Doc's right.

whole episode on it:

Having a video version of it is also great, cuz some people are gonna wanna

whole episode on it:

be able to read through this and see visuals, but some people are gonna

whole episode on it:

wanna just click and have a video walkthrough or an audio walkthrough.

whole episode on it:

So having that would be helpful.

whole episode on it:

If you don't have time to record this video, Adrian has one,

whole episode on it:

Kirk has one, Diana has one.

whole episode on it:

I think we have one on the channel.

whole episode on it:

Just steal one.

whole episode on it:

Somebody else's.

whole episode on it:

It's better if you do it cuz it's their personal experience.

whole episode on it:

Yeah.

whole episode on it:

You know, if you're chicken whatever, then come and talk to

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me so I can beat that outta you.

whole episode on it:

So you can un-chicken you.

whole episode on it:

Yeah, I can un-chicken you.

whole episode on it:

Oh, I can make chicken soup, no call back.

whole episode on it:

I really think that you should just send them more than the

whole episode on it:

videos that explains it through.

whole episode on it:

It's super important and it will make them, like you said, you know, feel

whole episode on it:

better, like, like Katie said, and they've already have an experience

whole episode on it:

of what the interface looks like.

whole episode on it:

It's not brand new when they first pop.

whole episode on it:

Yeah, exactly.

whole episode on it:

All right, next page.

whole episode on it:

Ah, look at us.

whole episode on it:

All right.

whole episode on it:

So again, like this is, you know, a real deep dive.

whole episode on it:

So if you're listening and you don't see these pop on over to

whole episode on it:

YouTube so you can see them.

whole episode on it:

But we outlined basically with a visual, like literally these are what all

whole episode on it:

of the buttons and things are in the screen that you are seeing as a guest.

whole episode on it:

So here's what you can control, here's where all the comments are coming through.

whole episode on it:

And what's really important is if you're using Ecamm and many other similar

whole episode on it:

tools have these kinds of features, but there is a space where they can

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see all of the comments coming through if there's a livestream element to it.

whole episode on it:

But there's also a space where there is a guest chat, which depending on the

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kind of show that you have, might be incredibly important for you to let your

whole episode on it:

guests know about that, you know, maybe something in the background that they may

whole episode on it:

not want to be displaying or something caught in their teeth or something.

whole episode on it:

This gives, you know, us the opportunity as host to be able to just subtly type

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a message over or, you know, how, what, what is the back channel communication?

whole episode on it:

You need to let your guest know those kinds of things

whole episode on it:

and where they can find it.

whole episode on it:

In case something happens because often you're diving

whole episode on it:

into the content of the show.

whole episode on it:

And again, you want your guests to be as successful as possible, so you

whole episode on it:

wanna be able to give them moments to be able to walk away or do something.

whole episode on it:

And the indicators of being able to say, okay, hey, I'm gonna move you

whole episode on it:

off screen so it's just me, so that you can get that outta your teeth.

whole episode on it:

Like I, being able to have those channels and know for your guests to know where

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those things are is hugely important.

whole episode on it:

And again, you do it once and you send it to everyone.

whole episode on it:

So it's not like you have to reinvent the wheel each time.

whole episode on it:

Reinvent the wheel.

whole episode on it:

Yeah.

whole episode on it:

I would just take this and open it up in Canva and just make your own just.

whole episode on it:

Yeah, steal this one.

whole episode on it:

Just take Doc's picture, put your picture on top.

whole episode on it:

Yeah, just cover, cover your face with me.

whole episode on it:

And it is a whole, it's a whole thing.

whole episode on it:

Now I will say something.

whole episode on it:

This kind of doesn't matter.

whole episode on it:

You can on, on number six, you can talk between dark mode and light mode.

whole episode on it:

I tend to put people in dark mode on purpose for the simple reason that their

whole episode on it:

monitor isn't changing their face light.

whole episode on it:

I don't know if this will show up on my screen, but like when I do that, it

whole episode on it:

changes the face light and I don't like that when they switch from scene to scene.

whole episode on it:

One thing we didn't put in this list that we should probably

whole episode on it:

update also let them know.

whole episode on it:

If for any reason they need to look at something in a browser,

whole episode on it:

open a different browser.

whole episode on it:

Tell your guests never leave the tab that is the interview tab when you

whole episode on it:

leave tabs in Chrome, especially if they have a weaker computer, Chrome goes

whole episode on it:

up not using it, let me release that memory and things can go goofy, right?

whole episode on it:

I told my users, Hey, none of your business what's going on in their browser,

whole episode on it:

or use your phone or use your iPad.

whole episode on it:

But if they need to look at a browser for something, see their notes, I will

whole episode on it:

tell them to open Safari or Firefox, the additional browser, do that and

whole episode on it:

leave that Chrome tab focused in the front as much as possible, unless

whole episode on it:

they have a really powerful computer.

whole episode on it:

Again, like all of these tips are things like, there's no worse feeling

whole episode on it:

as a guest than when something goes wrong that's outside of your control.

whole episode on it:

Like what, even if you've done a million interviews, there's no worse feeling

whole episode on it:

than if a noise comes out from somewhere or your phone was supposed to be on do

whole episode on it:

not disturb and starts ringing, like that jars you out of the energy and the

whole episode on it:

thought that you were trying to get out.

whole episode on it:

So letting people know about all of these upfront just reduces the chance

whole episode on it:

of something like that happening.

whole episode on it:

So it is really important and will make the show more successful across the board.

whole episode on it:

Oh, here's a good one.

whole episode on it:

Paul mentioned in the chat if you haven't been a guest on the show before

whole episode on it:

you could reach out to the community, and many people would be more than

whole episode on it:

happy to have you on as a guest and like a test inside the community.

whole episode on it:

Wednesday at, I think it's 3:00 PM Eastern, Wednesday, 3:00 PM

whole episode on it:

Eastern we're in the Discord.

whole episode on it:

We have office hours.

whole episode on it:

You can come in and just ask questions.

whole episode on it:

I'm just sitting in there hanging out for like an hour or so.

whole episode on it:

So you can come and ask anything, test anything, try anything.

whole episode on it:

It is in the Discord, so you're gonna have to join the Discord, but I post

whole episode on it:

the flyer inside the Ecamm community.

whole episode on it:

So that should be like every Wednesday for the most part at 3:00 PM Eastern.

whole episode on it:

And I forgot how that calculates to me.

whole episode on it:

Ten.

whole episode on it:

It's 10 my time.

whole episode on it:

It's 10 my time.

whole episode on it:

It's noon Paul's time.

whole episode on it:

But yeah, just so if you wanna come in and, let me try to break some

whole episode on it:

stuff while Doc is sitting here so I can swear to him directly.

whole episode on it:

That's fine.

whole episode on it:

I'm cool with that.

whole episode on it:

You know, we wanna give you as many opportunities to solve

whole episode on it:

these issues as possible.

whole episode on it:

Yeah.

whole episode on it:

Awesome.

whole episode on it:

All right, next page, on the last page of this is just a reminder about

whole episode on it:

the setup test slash soundcheck.

whole episode on it:

So again, like I'm a big believer, and maybe this is a bad approach, but people

whole episode on it:

like the idea of a digital green room.

whole episode on it:

Make them feel like they're on Oprah, or like one of these, we're gonna,

whole episode on it:

we're gonna hang out in the green room, we're gonna do a sound check and we're

whole episode on it:

gonna go through the flow of the show.

whole episode on it:

You can ask any questions, grab a drink, grab a whatever.

whole episode on it:

Like we're, this is gonna be a laid back fun experience before we go live

whole episode on it:

or before we start the recording.

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So make it feel less like this mandatory, like frumpy thing that needs to be

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done and more like, this is part of the overall experience and it's gonna be fun.

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This is where we, you know, get silly.

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We're gonna go through some of the questions again, give

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them a chance to casually talk without any strings attached.

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I don't know.

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I think it's about how you sell it.

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Maybe you don't wanna call it a sound check.

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Maybe there's a cool, I don't know other term that you wanna talk it through, but

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I would build it into the overall time investment of your show and make it just

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seem as awesome and fun as it can be.

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We do a sound check before this show every single week and it's my favorite

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part of the show because it's just like catching up in silly updates and you know,

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Luis is going through all the different scenes and often there's some weird thing

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that pops up that we solve on the fly.

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And it's fun.

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So make it, yeah, make it fun.

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Make it feel like it's awesome.

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Here.

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Let's just go ahead and put this out there.

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We normally come in earlier, we have our setup and whatever.

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The one time where I was bumped against the schedule and we didn't

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do the tech check, it broke.

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It went to hell.

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It went to hell.

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Yeah, it went way south.

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Now, here we are, 23, 24 episodes deep.

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Pretty much.

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Never a problem.

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The one time we skipped the check.

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It was like, Hey, hey, Katie.

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Katie, what?

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Whoa, whoa, whoa, whoa, whoa, whoa, whoa.

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So, uh, yeah, don't skip it.

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Right?

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It's like I'm saying, it's just about flying the airplane.

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Man, you cannot skip that safety briefing.

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Here's what's crazy, and I didn't know this until it happened to

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me flying home from Leap, right?

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After Luis dropped me off at the airport, thank you, Luis.

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And we flew.

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We were on our way to Honolulu, and I had a direct flight from New York to Honolulu.

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Something happened, someone got sick in the plane, and so we had

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to take a dip in San Francisco.

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So we were in the ocean.

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We turned around, we came back, we landed in San Fran.

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The medics were able to take care of that person and get them straight.

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It was like a seizure type situation.

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And then we were on the tarmac for like two hours or so, waiting for them to

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give us, to go ahead to take off again.

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Nobody left the plane other than the sick person and their significant other.

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When they closed the door and lined us up on SFO to takeoff again,

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they redid the safety briefing.

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They're like, one more time.

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Cuz we know you didn't listen originally.

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No.

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So it goes to show you that the FAA people are far more smarter than most of us.

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Even if your butt has never left that seat, no one went to out the plane at all.

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We weren't allowed to deplane because there's whole different

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regulations if you allow people to deplane what they have to do to the

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plane to put it back in the earth.

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So all they did was kiss us with some fuel and while they were

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kissing us with some fuel, they went through the safety briefing.

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Again.

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It's that important.

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And so that's what I'm saying, do not, once you get your checklist up, don't

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tune this out and sort of what Marie said in the chat, this is your show.

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Don't allow your guests to bypass it.

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It's very important.

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And yeah, even if you know what you're doing and you're one of the people that

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covers customer support, you still need to do it because hey, it can go silly.

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If you don't believe us, check out the recording from last week.

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It sure can.

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We did it.

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We got through our whole thing, and I, again, I can't stress enough that having

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guests can be an awesome experience for your podcast or your live show.

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But having a process and whatever that means to you.

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It could be a video checklist, it could just be a set of steps that you follow

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and that triggers little reminder.

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Whatever your process and your experience is for your guests, having it so that

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you can easily repeat it as you have more and more guests on is hugely important

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and makes a really big difference.

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So don't skip it, don't...

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do it twice.

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Do what Hawaii Airlines did and do that thing twice.

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I just love the fact that you're now officially a naturalized American

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because you said process and not process.

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So take that Cat and Keeley.

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We got her.

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She's ours now.

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I've always been, I'm an anomaly because I feel like no matter I've lived in a

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ton of different cities across Canada and the US and no matter what city I'm

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in, I always say the wrong thing or haven't been to everyone's favorite place.

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Like the amount of times where they're like, oh yeah, you know,

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we were at Skips last week.

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And I'm like, what's Skips?

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And they're like, what's Skips ? Haven't you lived here, for like..

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I'm like I, I get that all the time.

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And I get that with what I say.

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They're like, he like, oh, you don't Like I, there's expressions

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that I use that no one else uses.

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I now I'm just a mix of all of Canada in the United States.

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Wait until she starts hitting them with the Doc-isms?

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Hey, that was, that was us to Luis in Bake House and then after Luis

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had Bake House that was Luis to everybody else that haven't been to

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Bake House, you don't know about that?

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Ham and Manchego.

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Oh, we did it.

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We did it.

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Doc we're overtime.

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So apologies to Doc's people who are waiting.

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Actually Paul changed the stream, so that was all good.

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Oh nice.

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Thank you Paul.

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Thank you Paul.

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Paul.

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See Paul is wicked.

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What you need to do for your show is get yourself a moderator.

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I'm just saying.

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Or bring Paul onto your show.

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He threw a comment up in there while we were, while we were streaming this.

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So if you're listening or you're watching this, people like Paul who like know

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all the stuff, those are great guests.

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And Paul has not been a guest on as many shows as he should be.

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So if you're looking for a great guest, yeah.

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Find the moderators, find the people who are in the weeds doing the stuff.

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They make awesome guests.

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Yep.

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All right, gang.

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That's it.

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We wrapped it.

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We did it.

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Thank you guys so much and don't forget, you can catch us at flow

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dot Ecamm dot com where all the places podcasts getting is got.

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You can get us if you like to leave us and review, please do

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you do that over on Apple Podcast.

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See, I said it right, Katie.

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Nice.

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You can ask questions in the Volley.

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You can send us video questions.

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You can email us directly flow Ecamm dot com and we would

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love to get some of your clips.

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As a matter of fact, you might get an email from Luis asking you to

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send us a drop as a fan of the show, please do it cuz it's gonna be fun.

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I can't wait to see that video.

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I really appreciate you guys.

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You guys are our best.

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Now one last thing before we go.

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Speedify is, has been our sponsor forever.

whole episode on it:

And you know what?

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I had the great opportunity.

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I was in the wood shop last week.

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I'm making something on the CNCS machine and one of my buddies is like, I'm going

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to Japan and people said, I need a vpn.

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What should I get as a VPN?

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I'm going to get this VPN that sounds like it comes from the

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place up in the Nordic area.

whole episode on it:

And I was like, Nope fam, let me save you 35 bucks.

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And he was like, what do you mean?

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I was like, I'm gonna send you something that's only like a couple bucks a month.

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It does the exact same thing and it's much easier and it's dope.

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And within seconds as we were sitting there enjoying a good teriyaki Chicken

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sandwich, I set him up with Speedify and he flew off to Japan the next day.

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Easiest pie.

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Like, you know what I mean?

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Like, so even if you're not worried about your show, just you want to

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travel and you want to be safe when you travel, Speedify is the answer.

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It's already on your phone.

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It's just a simple flick of the switch.

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He's like, you mean so if I need to see Monday Night football while

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I'm in Japan, I go, yeah, I did it.

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All you gotta do is come in and switch USA and then go right back

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in, log to N F L network and they be like, oh, I see you in California.

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Here's a Rams game.

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So, you know, telling you family, get your Speedify on, it's much cheaper than

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some of those other guys and it's amazing.

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And it's a sponsor the show.

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I'm just saying.

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And I will say, if you're listening right now, and it's still January,

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they're doing an amazing New Year's sale.

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So swing over there now.

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Right now.

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Go now.

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In there like swimwear.

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We appreciate you guys.

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Thank you for being a part of the Flow, Flow Riders out.

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