Today we are joined by Brad Ledford, founder of VitalBev Inc, owner of the Avana Cocktails brand.  Brad brought VitalBev Inc to life using his experience in international contract and business dealings, financial modeling and planning, business structure and formation strategies, and B2C & B2B marketing tactics.  Avana is the first fully organic canned tequila product to hit the market and is rapidly growing in popularity.  Tune in to find out how Brad’s grassroots marketing strategies helped him go from distributing using his own car to having a nationwide distribution plan in just two months. VitalBev Inc is changing the alcohol industry one refreshing drink at a time.

 IN THIS EPISODE:

• [06:42] Brad shares how he got started in the tequila industry.
• [12:50] How Brad sold his first batch of Avana, taking the internet by storm.
• [15:02] Avana got their brand out into the market and into the hands of their first customers using these techniques and strategies.
• [18:57] What is next for Avana as they shift from grassroots tactics to B2B and B2C sales?
• [22:07] Avana is the first company to organically can tequila.  This was their biggest hurdle in getting their business off the ground.
• [23:59] What does Avana’s team look like?
• [26:40] Why Avana’s relationships with its distributors are crucial to their team.
• [31:55] Upcoming Avana products to get excited about.
• [36:27] How Avana stands out from big name seltzers dominating the market.

 KEY TAKEAWAYS:

• Many alcoholic companies are not transparent about the way they produce their products.  Avana hopes to change that standard.
• Distribution management is so important, because whether it’s the B2B or the B2C sales, the customer experience is what’s most important.  Avana is the first company to organically can tequila products.  Their products are 100% organic, making them stand out amongst the big names in the seltzer industry.
• Even as Avana’s sales reach grows, their main priorities are the distributor and customer experience.  Avana vows to never put sales over their customers, and this has already built a strong fan base and return customers.

Links Mentioned:

www.askbrien.com

http://www.drinkavana.com/

Brad’s LinkedIn – https://www.linkedin.com/in/brad-ledford-avana

BIO: Brad Ledford

Starting and running VitalBev Inc, owner of the Avana Cocktails brand, has brought me experience in international contract and business dealings, financial modeling and planning, business structure and formation strategies, B2C & B2B marketing tactics, and the many other managerial roles that come with leading a startup company.

My motivation has always come from inspiring those around me to be the absolute best version of themselves they can be. True passion stems from knowing that you can settle right where you are in life yet choosing to pursue something greater, more refined, more purposeful. With the Avana Cocktail line we will be setting a new standard for health consciousness in the alcoholic beverage industry. A new peak for competitors to look up to. A new height for our consumers to climb to and relax at.