The insights industry is evolving fast—and not everyone will keep up. This episode tackles leadership transitions at the Insight Association, the shift from AI hype to proven results, and new competitors bypassing traditional research teams entirely. From OpenAI's Atlas browser to Amazon's AI making purchase decisions for consumers, the technology isn't just changing tools—it's redefining how people make choices. Meanwhile, established players face a stark reality: innovate now or watch nimble startups capture your clients.

The message is clear: upskill, adapt, and support each other, because standing still is no longer an option!