In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape.

0:00 Welcome and Introduction to Impact Live Conference Insights

01:26 Exploring the Big Five Content Framework

05:03 Leveraging AI for Content Creation

08:37 Diving Into Video Content: The Selling 7 Framework

18:42 Maximizing Website Effectiveness

28:02 Enhancing Sales Activities with Content and AI