Welcome to another podcast takeover with Erin Yoshi. For International Women’s Month, we are going to talk to some of Erin’s favorite women in the creative field, each offering something brilliant, raw, and powerful. Today we talk with guests Heidi Johnson and Maria Jenson about marketing artists and art events. Heidi is an accomplished public relations strategist, artist manager, and self-made entrepreneur. Maria, our other accomplished guest, a leader in advancing innovative strategies to sustain creative communities in the midst of a rapidly changing urban environment. We open the show by asking Heidi and Maria about their journeys into the arts and what their responsibilities include. After hearing about the various galleries and artists they work with, Maria tells us more about one of her projects, ArtPad, explaining its evolution and aims. Following this, Heidi opens up her marketing strategy playbook and shares a handful of her most useful marketing tools. She touches on some of her favorite PR methods and tells us about how the experience should be at the center of your efforts as a PR manager. Toward the end of the episode, we find out how artists can prepare themselves to work with publicists along with the importance of networking. To conclude the show we find out from Maria and Heidi about their exciting upcoming projects.
Key Points From This Episode:
Introducing Erin Yoshi, our Not Real Art podcast host for the month of March.
We welcome today’s guests, Maria Jenson and Heidi Johnson.
How Maria and Heidi were drawn into the arts.
Maria talks about the boutique experience she was offering with ArtPad.
Heidi shares some powerful PR strategy tools.
What Maria’s marketing events focus on.
Maria and Heidi talk about how to create simplicity out of chaos.
How Heidi has honed her skills in the PR space.
How artists can prepare themselves to work with publicists.
Why it is important for artists to learn to speak their narrative.