This episode explores a paradigm shift in how we interact with AI, moving from prompt engineering to context architecture. Inspired by a blog post, we delve into the concept of creating immersive environments for AI to inhabit, learn, and evolve. It’s no longer about telling AI what to do, but about providing the world it needs to thrive as a collaborator. • Are prompts really just doorways to a bigger world? • How important is the information AI breathes versus the instructions it receives? • Can AI be 'coerced' into intelligence through careful contextual design? • What overlooked information streams can become powerful assets for AI understanding? • How do we transition from prompt engineers to context architects? • Is the goal to build a tool, or an intelligent collaborator? • What does it take to construct an immersive environment for AI? • Could the key to unlocking AI potential lie in the information it inhabits?