In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News, speaks with Tony Ibbotson, Founder and Creative Director at The Creative Method, about key trends for packaging design for 2026 and beyond. ahead.

We begin our discussion by reviewing the evolution of packaging design from surface level design to a strategic brand driver, and how digital media, storytelling, and authenticity are transforming packaging into a badge of identity and connection, with trust, intelligent disruption, and emotion as key design constants.

The discussion goes on to explore The Creative Method’s top trends, from radical transparency and handmade aesthetics to circular design, augmented reality enabled storytelling, and adaptive brand systems, which have been supported by real world case studies like Hendrick’s Gin, Red Rooster, and St. Clair Wines.

Links:

Sponsor - Trimatt

www.trimatt.com - 03 8761 6171 - info@trimatt.com 

The Creative Method

www.thecreativemethod.com

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

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Host: Lindy Hughson

Facilitator: Grant McHerron

Producer: Steve Visscher

Editor: Chris Visscher

PKN Packaging News - © 2025