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What Success Costs—and Who You Become Along the Way with Amanda Floyd
Episode 38 • Bonus Episode • 30th June 2026 • QueenMode • Dr. Ana Castilla
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You can build the team, hit the numbers, and earn the title — and still come home with nothing left to give. The cost of growth is rarely financial. It's the time, the presence, and the version of you that gets quietly traded along the way.

In this episode of QueenMode, Ana sits down with Amanda Floyd — the operator who helped build Dr. Ben Fishbein's practice, Fishbein Orthodontics, from two offices into a 12-location, $30M+ company, and who now leads Amanda Floyd Consulting. They talk about what building something this big actually takes out of you, why delegating later than you should is the most expensive mistake, and how protecting your health and your words became the foundation of Amanda's success rather than the reward for it. This is a conversation about ownership, imposter syndrome, and the difference between a business that's merely busy and one that's built to scale.

What You'll Learn

  • Why time — not money — is the real currency of growth, and how to stop overpaying it
  • The difference between delegating tasks and delegating the mind (and why most leaders only do the first)
  • How protecting your health and routine fuels success instead of competing with it
  • Why a busy business fizzles without systems — and what the practices that break through actually understand about standards and accountability

Key Quote

"What you say out loud shapes the future. It really shapes the trajectory of your future."

If this episode hit home, share it with a woman entrepreneur who needs to hear it.

Leave a review to help more ambitious women find QueenMode.

Ready for CEO-level strategy? Visit dranacastilla.com to learn how to work with Ana.

Follow @queenmodepodcast on Instagram

Connect with Amanda: amandafloydconsulting.com and clinicswag.co

Transcripts

Speaker:

The other

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what has building something this big actually taken out of you or cost you?

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time is the biggest.

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And I think it depends on, you know, the phase of life that you're in.

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I was very fortunate that I was in a phase of life where my daughter was in her late teens

when we started growing, so she had less need of my time and attention.

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But had she been young, it would have been a different story.

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Because I would come home from work some days hearing 80 people talk all day and make

decisions that you know truly impact people's lives and I'd come home at 6.30 and I'm just

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like, I have nothing left to give.

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Like I can't even talk about my day because I'm just mentally and physically exhausted.

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And I hate that you know, had probably two years of feeling that level of

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It's too much, but it it takes a while to develop the people.

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So like while I'd hired incredible people and we'd surrounded ourselves with great people,

it took a while so that they could take over some of the areas that they needed to take

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over.

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And once that happened, it truly changed everything.

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What's up, Queen?

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I'm Dr.

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Anna Castilla, orthodontist, author, speaker, unapologetic dream chaser, and yes, I took

my business from flatlining to an eight figure exit in just eight years.

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But spoiler alert, I didn't get there by playing as safe.

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I broke rules, I made bold moves, and I became the woman my younger self was waiting for.

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Queen Mode is your weekly dose of fierce strategy, unfiltered truth, and mindset shifts

that will have you leading, growing, and living like the powerhouse you are without

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burning out or selling out.

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So if you're done playing small and ready to rise, welcome home.

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Before we get into my conversation with Amanda Floyd, let me tell you why I'm so excited

about this one.

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Even if you've never set foot in an orthodontic office, Amanda began her dental career in

Arkansas 30 years ago.

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She spent 10 years working in pediatric dentistry and orthodontics before relocating to

the Gulf Coast in 2009.

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In 2012, she joined a young orthodontist named Dr.

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Ben Fishbein.

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She started at the dental chair, changing wires, answering phones, but she mastered every

position in that practice, and by 2015 she became the practice's chief operating officer.

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The operator running the entire business, the number two beside the owner.

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Together, she and Dr.

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Fishbein took a small two office practice and built it into one of the most successful in

the country.

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Twelve locations, more than $30 million a year.

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Known for her ability to identify and develop strong leaders and cultivate thriving team

cultures, she has built a reputation as one of the orthodontic industry's most impactful

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operators.

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Amanda was named Business Woman of the Year by the Junior League of Pensacola and has been

recognized as Pensacola's best employer multiple times.

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And then she built something of her own.

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Today she's the CEO and founder of Amanda Floyd Consulting, CEO and co-founder of Fishbine

Fundamentals, and CEO and co-founder of ClinicSWAG.

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And since 2018, she and the Fishbind team have coached over a thousand practices.

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When Amanda is not traveling the world visiting clients, she enjoys spending time with her

family, especially her precious grandchildren and nephews.

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She also enjoys hiking, working out, gardening, and reading a good book.

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Here's why Amanda matters to me.

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She went from orthodontic assistant to someone's number two to an owner in her own right.

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And the whole way up, she served the people around her, growing herself not just for her

own sake, but to lift everyone around her, proving that real leadership isn't measured by

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what you build, but by how many leaders you build along the way.

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Let's get into it.

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Okay, Amanda, thank you so much for joining Queen Mode.

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I am so excited to have you on here.

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Of course, as an orthodontist, I don't live under a rock.

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everybody knows who Amanda Floyd is.

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Uh your name comes up whenever any talks about systems or consultants comes up.

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your name is definitely there.

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So I'm so excited to have you.

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And I have, I think, some great questions for you.

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So I can't wait to hear what you have to say.

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So let's just get started, okay?

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Um so we come at this from opposite sides of the same chair, you know.

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So I was the doctor who built in orthodontic practice and uh exited to a DSO, and you were

the operator who helped.

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Built Fishbine and then also ended up partnering with the DSO.

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So we kinda landed at a similar place just from two different doors.

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my question is for you, and so I actually have two versions of the same question.

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Okay.

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So the first question is when you look back, when did you stop thinking of yourself as

someone who works at the practice and start

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Thinking of yourself as someone building a business.

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that's a good question.

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I think this goes back to the kind of person Ben is, Ben Fishbine, who, you know, I was

with his practice.

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we've worked together, partnered together for 14 years.

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I was in the practice when Ben bought it, and I had previously managed to practice in

Arkansas for about a decade before we moved down here.

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And when we moved down here I really wanted to take a step back and have less stress.

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my daughter was in high school and I was kind of wanting to

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take a more backseat role.

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When Ben bought the practice, he was very motivated to grow.

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He was so young, you know, right out of residency.

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And if you've met Ben in person, and I know you have, he's just, he's just such a humble

guy.

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And he's filled with incredible ideas.

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And so it's hard to be around someone like that and not get excited about it too.

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And so I think with Ben, one of the things that he did right from day one was he really

empowered me.

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when he wanted me to take over and start managing, he was so funny.

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We've told the story hundreds of times by now, but he's like, Hey, listen, so I don't have

any money and I can't pay you anymore.

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But if we can grow this practice, you know, the sky's the limit, and basically the world

is yours, but we have to grow it.

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And so we just found each other at the right time.

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and I decided to take it on as a personal project.

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And I think early on, even while growing.

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I felt a lot of ownership because of the amount of trust he placed in me.

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And he really was basically hands-off, like, hey, do whatever you need to do to grow the

practice as long as overhead stays between these numbers.

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and it was like, you know, below 55 or below 57%.

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He's like, basically, do whatever you need to do to grow the practice.

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once we, hit his goal, he had this five-year goal of five million, and

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We hit that in like a year.

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From then on, there was a lot more ownership feeling for me.

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we realized really quickly that we could double that and double that again.

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And so I think I

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I don't know if I ever had that feeling of being an employee.

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I think it's in my nature to like, okay, I'm gonna take this, I'm gonna own it, and we're

gonna do the best we can with it.

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And I kind of have one of those personalities that anything I decide I'm gonna do, I will

do it.

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if I actually make a goal of doing something, I will achieve it, regardless of how crazy

it sounds early on.

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That's amazing.

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And and now as an owner at Amanda Floyd Consulting, when did you stop thinking of yourself

as the person who runs Fish Bine and start thinking of yourself as someone with her own

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business to build?

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Wow.

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Okay.

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Well, when we s partnered with DSO in 2020, um, I had a five year contract, and so I knew

during those five years I'd stay with the practice.

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We started Fish Fund Fundamentals, Ben and I started it together back in 2018.

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So he and I built that together and the consulting came organically from the conference

and we still own and operate the conference and the consulting business of is one and the

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same.

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It's a very organic system of going from

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the conference into consulting.

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But it's funny, this business, I don't really treat it any differently than I did the

orthopractice.

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I still thought of the orthopractice, yeah, as like, okay, you know, these are the numbers

we have to hit.

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and you know, Ben compensated me very well over the years and he made it easy for me to do

that.

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he was also really smart as far as things like, you know, profit sharing and uh growth

goals and I think what we did really well early was just surrounding

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ourselves with the right people.

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And so for me in the business, I try really hard in the consulting business to make sure

I'm continually empowering the people that work on our team to make decisions and get to

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that next level because if I don't, then it's all on me and I don't want that.

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that's really impressive that you were able to embody of that ownership of the practice

there's not a lot of people that I think can do that.

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You know, it's just that owning of the result or owning of the goal and not necessarily

thinking about it as, the business itself, but more like you set out that goal and then

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you own that goal.

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So do you think that that's where your that feeling of ownership came from?

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for sure.

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Yeah.

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You know, hitting goals and then seeing us hit them, knowing that the execution was a

teamwork, team effort.

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Ben's also always just been very humble.

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He's a very humble person, and that helps a lot with there's a lot of people on our team

that have that ownership mentality.

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I think the vice president that we have of Fish Fund Fundamentals and Amanda Floyd

Consulting, she really takes ownership over this business in the same way I did with the

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ortho practice.

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So that's the best part of this is

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scaling those same abilities and you know the traits from that we took early on and

develop them into a new business and having new people that are working up towards that.

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Wonderful.

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you said that you didn't start as an executive, but that it was more something that know

you started answering phones and changing arch wires, but you didn't chase the title.

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it was more that you became what the work demanded you to become.

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my question is take me to the moment you realize that you had outgrown the role you were

in.

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I mean, it happens again, it kinda happens organically.

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When we were smaller, I was the office manager, I was the clinical coordinator, I was the

marketing director, I was the TC, I because we only had seven employees.

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And so once you get to the point where in any role I've had, I'm like, okay, what are the

most high level things that I need to do and what can I train someone else with a great

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personality to take on so that I'm not bogged down with every single task that comes along

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With every single role.

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I think the leadership, regardless of the practice size, there needs to be a strong leader

that is not the doctor because the doctor should really be involved in clinical care.

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And having someone outside of the doctor lead the team, you can develop a little more

trust with that team.

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And there were things that I could ask of the team that the doctor owner couldn't ask of

them himself because it would almost come across as self-serving.

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But me being on, you know, fully always on his side, there were things.

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that I could ask of the team that came across better for me.

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Like when we wanted to extend hours or we wanted to start working Fridays, those things

came across a little easier for me than they would have from the owner doctor.

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You think that's because they maybe saw you as one of them?

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Okay.

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Yeah.

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You spent more than a decade taking a practice from being two offices or really one in the

beginning, right?

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to twelve.

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For the woman who's in the thick of building right now, what did it cost you in those

years that nobody talks about?

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Uh, a lot of time and a lot of sweat equity because it's not beautiful early on, and

there's very little glory early on.

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there's a lot of late nights, there's a lot of being stuck in reporting and wearing

multiple hats.

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Um, I never let it get to the point where my health suffered.

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I would continually prioritize morning workouts.

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And in those early days of growth, those workouts would mean me getting up at four in the

morning and going to the gym at five and being at the office by six.

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30 because that hour before the rest of the team got there was my most productive hour of

the day.

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It was the only real quiet hour.

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but it definitely required a lot of long days early on.

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Um I know early on, Ben and I both, it would be nothing that we would end the week with 60

hours of work and a five-day work week ah and still have things on the weekend that we

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were working on.

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And so it's easy to look at now, you know, 14 years later, it's like, wow, you have a lot

of time freedom.

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I do now.

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that I never did back then.

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You hold on to your health.

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Um, one of the things that I talk about in my podcast now uh here on Queen Mode, in the

early years for me, that was one of the things that I unfortunately let go of.

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And that's one of the things that I allowed myself to sacrifice, you know, that you know,

later I realized,

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I can't do that.

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and I could tell you so many stories of when I look back, I'm like, I can't I can't

believe I did that.

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I can't believe, you know, I'm in a hospital and I'm still checking in on the office, you

know, like things like that.

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So where did you get that conviction of holding on to no matter what, right?

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'Cause you said it was not beautiful, it was not glamorous in the beginning, you're trying

to grow sixty hours, all those things.

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Where did you get the conviction to hold on to that for yourself?

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You know, I remember I think it was either year one or year two.

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my husband and I made a priority every year in February we would take a week long vacation

to somewhere in the islands.

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And I remember sitting on our balcony in Saint Lucia putting in payroll and I was like,

What am I doing?

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there's no way that this is an okay thing to do.

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I need to figure out how to delegate some of these things in a way that still protects the

practice and protects everything, but

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But also I can find a little more time freedom.

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uh And so I ended up, you know, kind of what he said early on, figuring out what are

things that I can delegate.

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And there was a system for payroll that someone else could easily enter it without seeing

everyone else's pay.

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So there were sacrifices early on, but back to my health.

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Before I started managing for Ben, actually right before I met him, I had gone on this

entire health journey where I lost 25 pounds, I was working out very regularly and decided

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to really prioritize whole food.

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And so I think first of all, I think that helped lead to my success because I think you

really have to, you know, success starts with yourself.

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but I wasn't willing to let that go because I'd already been through the phase of letting

it go, and it's so hard to

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get back.

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And so that's one thing I started that kind of growth journey within in May of 2013.

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And so for the last 13 years it's something that I have fully prioritized and I'm just not

willing to give on because it is really important to me and who I am.

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I think it's so important that you said that you attribute your success or part of your

success to the fact that you made that for yourself, that you kept yourself healthy, that

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you kept working out, you kept eating well, no matter what, no matter how crazy it was

with the growth of the practice.

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Because I think a lot of people, a lot of women in particular, always put everybody else

first.

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and so they think, okay, well when it's a less crazy season, then I'll go to the gym, then

I'll eat better.

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When things end up with this project goes away, I'll eat better.

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So I think it's great that you are reframing that saying, No, it's because I didn't let

that go, because I kept my health a priority that I was able to be successful in the first

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place.

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Yeah, so thank you.

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Okay.

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you've stepped back from running the practice on a day to day to now solely focusing on a

mandafluid consulting.

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how did you know it was time or was it just the the five year contract?

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you know, this one's tough.

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I think that there's never the right time and I still help with the practice very

regularly.

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Ben and I are close friends and I'm very involved in what goes in the practice.

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I still help him with meetings and things, but I knew it was time when the need in the

industry was there and we were getting continual requests for, hey, I'd really love some

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help in my practice and you know, there's only so many hours in a day, so it

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Just made sense that I moved on to doing this full-time.

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And it started with just me and Miranda, and now we have a team of 10, very busy.

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uh the amount of value that we've provided and the lives that we've changed over the

course of the last three years doing full-time consulting, it's wild to see.

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We have some really crazy successful stories that sound really similar to Ben's, and we've

had some startups.

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that we've helped hit seven figures in year one, which is amazing.

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We have a really long-term dog that's been, you know, nearing on two decades that his

practice in the past two years has gone from seven million to seventeen.

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so there's some really crazy stories and it's really fun to be a part of that.

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So I think I sort of knew that was what was next.

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Ben and I had always talked about that.

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I remember going to a Paniche course back in 2015 and telling Ben at that course, like,

this is what I want to do.

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Eventually I'm gonna do this.

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And

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He had the opportunity, he sat down with Leanne back in January, I think, and it was at

this big conference that I got snowed out.

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I got snowed in in Arkansas and couldn't make it to the conference, but he was there and

he told Leanne that story of us being in San Diego like eleven years ago and me telling

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him, I'm gonna do that too.

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So that's pretty cool.

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I love moments like that.

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I had a moment like that too, when my practice was pretty small, where I saw someone on

stage say, that he did a thousand stars on three days a week.

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and I don't know what came over me.

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Honestly, I reached over to my husband.

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I told him, I was like, I'm gonna do that.

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You know, this is at a time where my practice was very, very small.

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And I said, I'm gonna do that, I'm gonna do a thousand stars.

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on three days a week.

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And I told them I was like, I'm gonna do it in five years.

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And I did it in three.

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So I love hearing that story from you.

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It's so fun when you get inspired and then that moment of having an inspiration then

eventually becomes reality for you.

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That's so fun to look back into.

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So I try to tell my team, I teach them constantly, like what you say out loud shapes the

future.

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It really shapes the trajectory of your future.

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Uh we had a moment last week where on Monday and Tuesday I was feeling really tired.

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And I'm almost 50, so it's pretty normal that my body sometimes feels almost tired.

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But it's okay.

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It's okay.

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But I don't own that.

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so Monday and Tuesday, I'm like

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I'm so tired.

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And I probably said it out loud 20 times.

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I took a nap, like I'm exhausted.

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And then on Wednesday morning I realized I met with a friend of mine.

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We did some business training together and I was like, you know what?

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For the last two days, I've been telling myself out loud that I'm so tired.

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And so my body is reacting to that because that's what I'm telling it.

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My brain is reacting to what I'm telling it.

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And so that morning I was like, I'm not tired.

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I'm good.

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I'm fine.

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and that was like a kind of a reminder to myself because I constantly tell my team, you

have to say out loud the positives.

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You cannot really say out loud the negative things.

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So if we say, you know, I don't deserve this or I'm not meant for this or I'm tired or I'm

sick or whatever it is, our our brain is gonna start to believe that and show up as that.

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But if we tell ourselves the opposite, you can do whatever you want.

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I literally have

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the right amount of delusion that any goal that I set I will accomplish it.

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I

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I know that you've talked about your morning routine and and things like affirmations and

I love that because I do that too.

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I have very similar routine.

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I get up, I do my gratitude journal, I call them incantations because I live in the Tony

Robbins world, but what everybody knows as affirmations.

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And one thing that I realized over time is that

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People are always saying affirmations.

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They just don't know they are.

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And sometimes they're so toxic, they're toxic affirmations.

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yeah.

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So you but people 'cause people say, affirmations that's like kinda woo stuff or kind of

hoques pocas or whatever, but the reality is everybody's saying affirmations all the time.

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If you listen to how someone talks, they're saying it.

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The same things, the language that they use over and over again, those are affirmations.

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They don't realize that they're doing it, but they're doing it.

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I think if people knew how how powerful words are, they would be a lot more careful with

what they're saying.

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For sure.

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Yeah.

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Um so I'm switching gears here a little bit, you told me the question you wish people

asked is about the cost of growth, personal, not financial.

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So I'm asking it, what has building something this big actually taken out of you or cost

you?

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time is the biggest.

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And I think it depends on, you know, the phase of life that you're in.

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I was very fortunate that I was in a phase of life where my daughter was in her late teens

when we started growing, so she had less need of my time and attention.

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But had she been young, it would have been a different story.

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And I think it would have been really, really hard for me to split the amount of time that

I needed to split between work and home.

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also so fortunate to have the most supportive husband that's ever

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walked on this earth.

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He's so patient and so kind and so supportive.

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Because I would come home from work some days hearing 80 people talk all day and make

decisions that you know truly impact people's lives and I'd come home at 6.30 and I'm just

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like, I have nothing left to give.

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Like I can't even talk about my day because I'm just mentally and physically exhausted.

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And I hate that that I, you know, had probably two years of feeling that level of

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It's too much, but it it takes a while to develop the people.

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So like while I'd hired incredible people and we'd surrounded ourselves with great people,

it took a while to develop their skills so that they could take over some of the areas

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that they needed to take over.

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And once that happened, it truly changed everything.

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So early on I would have been smarter about trying to delegate more early on so that I

could still show up as a wife and you know

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And as you're building your team, because I feel like a lot of people build teams, but

they still don't let go.

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Right?

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They they build a team and it becomes almost like a bigger cage because you're delegating

uh the task but not the mind.

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And what allowed you or where did you know, or how did you know that

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you build the team and now you need it to step back.

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think I always knew that my bigger goal

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was I really wanted to change people's lives.

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And by people I mean the women that show up to work every day and I could see so much uh

potential for them in their future.

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And I knew I wanted to develop strong leaders and people that really believed in

themselves.

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And so I tried early on to find people like that.

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and so any of the leaders that we have in Fishbine, they didn't even have experience in

the industry.

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They came in, they were the right person, we found them, we

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helped build a culture with the people that we hired and then as their skills developed we

put them in the positions they needed to be in but it took a while and it takes a lot out

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of you while it's taking a while.

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The other thing nobody talks about like personally when you've built this business and

this brand and

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People knew, anyone in community knew that Ben and I, you know, did it together.

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Anytime anyone had anything negative to say about it, it hurts personally.

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And that's one of the things that's really hard for business owners or people that have

that business owner mindset is it's really hard not to take the negative feedback

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personally.

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specifically when an employee quits or they're disgruntled and then they, you know, run to

Facebook to say all the negative things.

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And it's like, it is so hard not to let that keep you up at night.

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and I'm

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still learning not to take things so personally.

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Or even when you become a more public person and um you are out on social media or on the

internet you know, as an owner, you put yourself out there, like for you now especially as

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Amanda Floyd Consulting, that's your face.

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It's your name, your face out there and

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There's like this vulnerability you putting yourself out there on, social media and on the

internet.

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And sometimes there's people that go on there and say things they don't even know you.

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And they make comments that are really hurtful.

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have you ever experienced anything like that?

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yeah.

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When we started the consulting business, I started it under Fishbine Fundamentals, the

same name.

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And Ben and Miranda ended up developing the Amanda Floyd Consulting logo and name without

me even knowing because I kept saying no to it early on.

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And so Ben made the executive decision, had Miranda go out, create the logo, all the

things.

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The reason was for that.

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having the name felt like a lot of pressure, a lot of weight on my shoulders.

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and I was very comfortable with the Fish Mind Fundamentals name and I felt like it worked.

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Ben was adamant that he wanted the consulting to be named AFC.

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but yeah, you take it personally and any little negative thing that's said, you take it

personally.

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and I spoke at AAO a few years ago and you know they give you feedback after the

presentation every year.

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And I can't remember if was last year or the year before that, but when I got the

feedback, there were probably

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60 or so responses, and 59 of them were really positive, and one of them was negative, and

that's all I fixated on was that one negative comment.

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And then it was probably like 10, 12 days later, he was like, Did you even read the

positive comments?

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Or because this is the only one you've talked about.

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I'm like, Well, I know, but it's one of those things, it's like you always remember the

bad things that were said, and you forget the hundreds and thousands of good things and so

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we do that.

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I I yes, yes, especially, especially as women, we can be so hard on ourselves.

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I've done the exact same thing because I've spoken at a couple conferences and I've gotten

the feedback, and of course, it's like the one that that so yeah, absolutely.

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okay, so question for years you built at an ownership level inside a company that

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wasn't yours.

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Now the name on the door, as you said, talk about Mandafloid Consulting, is literally your

name, even though you didn't want it that way.

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Um, it's your name.

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What's different about building when it's your own?

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Or do you feel like it was no different for you?

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It is different because it's my name.

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I felt a little safety behind the other name.

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I definitely felt a little safety behind the practice name because at the end of the day

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even though I do carry so much ownership, if something goes wrong, it still wasn't really

me.

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It was still Ben Fishbine.

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Here, if something goes wrong, it stops with me.

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it will directly impact me.

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And so there is a lot of weight in that.

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And I would say though as far as financially, like decisions that I would make as far as

giving team members bonuses or raises, I don't operate any differently in this business

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than I did in the other one.

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I think I learned so much from that business and took the best practices forward, but

there's still certainly a lot more pressure when it's your name.

356

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Yeah, no for sure, for sure.

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so I have some questions that are more like universal lessons for the women out there.

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what's the real difference between a business that is just busy and one that's actually

built to scale?

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Ooh, results.

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I mean, yeah.

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a business that's just busy and they're not they don't have systems built for success,

their growth is gonna fizzle out.

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There's only so far you can get without good systems.

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And if you have great systems in place and you're constantly evaluating and updating those

systems, there's no limit to how much you can grow.

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So the results would speak for themselves.

365

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Got it, you've coached over a dozen practices.

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what do the ones that break through understand about standards and accountability that the

ones that are stay stuck are not getting?

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Humility, the doctor knowing that not everything has to go through you or be your

decision.

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a growth mindset where one of the biggest yellow flags to me is when someone says that

would never work here or that won't work here.

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Like we don't know what will work until we try it.

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and then the people that are resistant to change, there's gonna be constant changes

happening.

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We really should be reevaluating the practice and the systems at least on a quarterly

basis to see if what we were doing is still working.

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And if you're resistant to the things that work, I mean look how far AI has come and how

many hours

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saves us and there are so many practices that are very resistant to even you know a hint

of it and it's yeah yeah

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That's surprising.

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So how what do you do to break through to someone that is you know has their mindset of

this is not gonna work

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We are pretty careful as far as who we partner with.

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we have a lot of discovery conversations on the front end before we would offer um a

long-term consulting contract.

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So if it's someone that we feel doesn't have the right mindset or that growth mentality or

it's gonna be, you know, someone that is not likely to grow just because they're in their

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own way, we would offer more short-term coaching, like maybe they come to a conference or

we can let them come out for a one-on-one visit, but long-term coaching, we really only

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offer that.

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to clients who truly are in the right space of like, hey, I want to grow, let's do what it

takes.

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and that's really all you need to have is the will and the want to and the mindset.

383

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what do you do for yourself in terms of personal development to stay in that growth

mindset and the abundance mindset?

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'Cause I think there's so much lack mentality out there that I can't tell you how many

times people used to ask me about like, was I worried about the general dentist or things

385

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like that, but there's enough for everyone.

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So how how

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mindset is so hard.

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00:32:47,658 --> 00:32:54,301

It's like that's what I mean, I think, when we're partnering with offices, we're not gonna

partner with someone that has a scarcity mindset.

389

00:32:54,301 --> 00:32:56,537

It's just so hard to overcome that.

390

00:32:56,537 --> 00:32:59,218

we've always tried to operate out in an abundance mindset.

391

00:32:59,218 --> 00:33:03,289

There is enough business, there's enough success, there's enough patience for everyone.

392

00:33:03,289 --> 00:33:06,180

so as far as personal development, what do I do every day?

393

00:33:06,180 --> 00:33:12,543

Not just me, I require my entire team minimum of 10 to 15 minutes a day of a self

developed.

394

00:33:12,543 --> 00:33:16,976

Book, and we turn in the recap of that book when we're finished reading it.

395

00:33:16,976 --> 00:33:19,848

But I still stand to that every single day.

396

00:33:19,848 --> 00:33:25,432

I do a morning devotional, I do my morning reading, which is different than reading for

fun.

397

00:33:25,432 --> 00:33:28,463

I read on average 60-70 books a year.

398

00:33:28,463 --> 00:33:33,602

I just finished my 30th one for this year yesterday, so right on track for 60.

399

00:33:33,602 --> 00:33:40,146

Most of my books I'm reading for fun, they're just fiction, you know, sci-fi, romantic

fantasy, whatever.

400

00:33:40,246 --> 00:33:41,767

But I read

401

00:33:41,767 --> 00:33:51,492

at least one self-development book a month and the way I do that is by spending those 10

to 15 minutes in the morning reading that one particular book and I hold myself

402

00:33:51,492 --> 00:33:54,247

accountable because I'm taking notes on that book as well.

403

00:33:54,247 --> 00:34:04,712

And then daily affirmations, daily gratitude, I start every morning saying things that are

as simple as I'm so thankful that I'm not congested today.

404

00:34:05,212 --> 00:34:10,378

Because any day that you're not congested is a blessing sort of yeah.

405

00:34:10,378 --> 00:34:12,650

no, I've had a lot of allergies before.

406

00:34:12,650 --> 00:34:18,476

So I think of Amanda Floyd changing arch wires or answering phones back in the day.

407

00:34:18,476 --> 00:34:19,527

Were you always like this?

408

00:34:19,527 --> 00:34:22,182

Were you always reading a book in the morning?

409

00:34:22,182 --> 00:34:23,861

Did you always have this strict routine?

410

00:34:23,861 --> 00:34:26,204

Did you were you always into personal development?

411

00:34:26,204 --> 00:34:29,286

Or that something that came later for you?

412

00:34:29,286 --> 00:34:34,510

And then the second part to that question is because sometimes

413

00:34:35,171 --> 00:34:40,235

You know, as women we say, okay, I'm gonna do this now, I'm gonna take care of myself, I'm

gonna sleep more.

414

00:34:40,235 --> 00:34:42,877

I think women definitely need to sleep more than men do.

415

00:34:42,877 --> 00:34:47,120

You know, I'm gonna sleep more, I'm gonna take care of myself, I'm gonna put myself first.

416

00:34:47,301 --> 00:34:58,149

But then something happens at the office, or something, you know, you get a phone call, or

something seems like something always happens where it the chaos wants to kind of creep

417

00:34:58,149 --> 00:34:59,190

back in.

418

00:34:59,190 --> 00:35:02,570

How do one where you always like this and then two, once you

419

00:35:02,570 --> 00:35:06,703

were, how did you keep the chaos from creeping itself back in?

420

00:35:06,703 --> 00:35:17,063

Because as a business owner, I know I got stories, you know, there it you know, I got

stories like there is something that you like I did not know this was gonna happen when I

421

00:35:17,063 --> 00:35:19,954

woke up today, you know, the yeah.

422

00:35:19,960 --> 00:35:23,742

So I've always been a bit of an overachiever, my parents would say.

423

00:35:23,823 --> 00:35:28,656

Typical, you know, oldest daughter syndrome, always an overachiever.

424

00:35:28,656 --> 00:35:32,179

I've always kind of been very disciplined.

425

00:35:32,179 --> 00:35:35,602

and then I got pregnant with my daughter when I was 18.

426

00:35:35,602 --> 00:35:39,505

So got pregnant very young, derailed every plan that I had for my life.

427

00:35:39,785 --> 00:35:48,679

And from basically the moment I had her, I was like, okay, I'm gonna do whatever I can to

make sure that she has the absolute best childhood.

428

00:35:48,679 --> 00:35:50,365

That was like super important to me.

429

00:35:50,365 --> 00:35:55,592

Um, because even though I was a single mom, I just really wanted her to have a really

happy, joyful childhood.

430

00:35:55,592 --> 00:35:56,269

And she did.

431

00:35:56,269 --> 00:36:04,065

I mean, that's one of the things uh I was always a good mom, and I can always look back

and think, I'm thankful for myself that I, you know, showed up the way I did.

432

00:36:04,065 --> 00:36:08,157

so that being said, I've always been an overachiever, I've always been pretty athletic.

433

00:36:08,157 --> 00:36:08,478

Um

434

00:36:08,478 --> 00:36:09,489

all through my 20s.

435

00:36:09,489 --> 00:36:11,070

I was a certified personal trainer.

436

00:36:11,070 --> 00:36:12,111

I taught kickboxing.

437

00:36:12,111 --> 00:36:14,182

I taught step aerobics, all the things, right?

438

00:36:14,182 --> 00:36:19,868

And then when we moved down here, I literally just stopped altogether.

439

00:36:19,868 --> 00:36:21,328

Uh I quit working out.

440

00:36:21,328 --> 00:36:22,304

We moved down here.

441

00:36:22,304 --> 00:36:24,791

I took a couple years off just to hang out with my daughter.

442

00:36:24,791 --> 00:36:30,982

And over that time, Anna, I gained 25 pounds, was not doing anything.

443

00:36:30,982 --> 00:36:34,914

And I remember I had already sized up my clothes twice.

444

00:36:34,955 --> 00:36:37,170

And when the second size up

445

00:36:37,170 --> 00:36:42,488

didn't fit and I was gonna have to go size up for a third time, I remember like

446

00:36:42,779 --> 00:36:43,809

it's all so clear.

447

00:36:43,809 --> 00:36:47,001

So it was in April of twenty thirteen and I told my husband, I'm done with this.

448

00:36:47,001 --> 00:36:48,641

I'm gonna get in shape.

449

00:36:48,641 --> 00:36:51,742

I'm so tired of being like miserable, blah blah blah.

450

00:36:51,803 --> 00:36:56,194

The next week I got bronchitis and I was so sick.

451

00:36:56,194 --> 00:37:02,347

And so I'd set all these goals for myself like I'm gonna have to work out and I'm gonna

eat healthier and I was so freaking sick.

452

00:37:02,347 --> 00:37:10,330

And so I did take a couple of weeks recovering from this illness and on May sixth, twenty

thirteen, I decided I'm like okay, and I set this

453

00:37:10,330 --> 00:37:12,915

same plan that I follow now in action back then.

454

00:37:12,915 --> 00:37:19,477

So May of 2013 was the first day that I ever read a self-development book in my life.

455

00:37:19,716 --> 00:37:20,687

May of twenty thirteen.

456

00:37:20,687 --> 00:37:21,457

I started then.

457

00:37:21,457 --> 00:37:25,471

I probably read at least ten books between May and December.

458

00:37:25,471 --> 00:37:30,435

Like I got so into it that I just wanted to change the world.

459

00:37:30,435 --> 00:37:35,098

And then it just so happened that Ben and I met during that exact time.

460

00:37:35,299 --> 00:37:45,087

And I think just the way everything played out, everything fell into place that I decided

I was on this growth journey and he wanted to grow this practice.

461

00:37:45,087 --> 00:37:46,407

but I still

462

00:37:47,093 --> 00:37:58,571

truly believe that a lot of my success came from the fact that I took all the toxic

mindsets that I had away and replaced those thought patterns with positive mindsets.

463

00:37:58,571 --> 00:38:01,735

And so so much of that came from reading.

464

00:38:02,271 --> 00:38:03,042

That's amazing.

465

00:38:03,042 --> 00:38:09,926

that one that you stuck with it, I think you definitely burned the ships, you know, just

decided and that was it.

466

00:38:09,926 --> 00:38:20,313

Because I know that there's so many people that decide they're gonna go in one direction

and and something happens and they just get derailed.

467

00:38:20,313 --> 00:38:22,535

So that's very, very inspiring.

468

00:38:22,535 --> 00:38:27,493

You seem like a very super confident person.

469

00:38:28,162 --> 00:38:35,303

did you ever have any moments in your journey of what's the word I'm looking for?

470

00:38:35,303 --> 00:38:40,248

Yeah, like imposter syndrome or self doubt or walk me through anything?

471

00:38:40,337 --> 00:38:41,759

every day of my life.

472

00:38:42,242 --> 00:38:45,628

Still, all these years later, still every day of my life.

473

00:38:45,750 --> 00:38:47,152

Just for a minute.

474

00:38:47,211 --> 00:38:48,444

Yeah, just for a minute, right?

475

00:38:48,444 --> 00:38:52,857

And then what what do you do to remind yourself or to like recenter yourself and

476

00:38:53,592 --> 00:39:00,355

you know, it's anytime I'm doing anything, like coming on this podcast, there's a few

minutes before it where I have like a moment of nerves.

477

00:39:00,355 --> 00:39:08,358

Going on stage at AAO every year, despite how many times I've done it, every year I'm

like, ooh, why I'm just a s small town girl from Arkansas.

478

00:39:08,358 --> 00:39:09,599

Like what?

479

00:39:09,999 --> 00:39:22,325

I remember when I won Pentacola Businesswoman of the Year, I did not prepare anything

because we went there, there were nominees that were these incredible, super

480

00:39:22,365 --> 00:39:25,078

human women, I'm like, there is no chance.

481

00:39:25,078 --> 00:39:26,910

And I was being very realistic for myself.

482

00:39:26,910 --> 00:39:28,291

Like, there's no chance I can win this.

483

00:39:28,291 --> 00:39:33,336

But the fact that I was nominated in this incredible group of women was life-changing.

484

00:39:34,158 --> 00:39:37,341

When they called my name that I won, it wasn't just me.

485

00:39:37,341 --> 00:39:39,781

Ben, I mean, my parents were there.

486

00:39:39,781 --> 00:39:41,502

It's like everyone was there and I'm like,

487

00:39:42,710 --> 00:39:44,901

Ben and I were both so shocked, we looked at each other.

488

00:39:44,901 --> 00:39:53,058

I had nothing prepared to say because I was so shocked that I won that I was almost in a

moment of like, wait, what reality are we in right now?

489

00:39:53,058 --> 00:39:55,157

Like I felt like my life had just derailed.

490

00:39:55,157 --> 00:40:08,746

but I still have moments of this imposter syndrome where, you know, you're around

incredibly intelligent powerhouse people all the time, and you're like, when did I become

491

00:40:09,212 --> 00:40:16,998

you know, confident enough or skilled enough to to sit at this table with these same women

who I look at and I'm like, wow, they run the world.

492

00:40:17,018 --> 00:40:23,977

And I try to remind myself that you look at what you've built and what you've done and I

did that.

493

00:40:23,977 --> 00:40:25,838

And I do deserve the seat at the table.

494

00:40:25,838 --> 00:40:32,653

So with humility, I'm sitting here hoping to learn as much more that I can from all the

people that I surround myself with.

495

00:40:32,993 --> 00:40:43,087

I think sometimes you are so busy working and doing things and and making moves and that

you don't realize, oh, other people were watching me.

496

00:40:43,087 --> 00:40:44,175

You know.

497

00:40:44,175 --> 00:40:48,870

truly, when we had the first conference, we've had twenty-five now.

498

00:40:48,870 --> 00:40:52,333

All twenty-five have been sold out, which is incredible in this industry.

499

00:40:52,333 --> 00:40:54,635

It's one of the things that's almost unheard of.

500

00:40:54,968 --> 00:41:04,412

But I'll never forget being at our first one and seeing how many people were there and

just feeling like this is unreal.

501

00:41:04,593 --> 00:41:06,123

This is an unreal feeling.

502

00:41:06,123 --> 00:41:18,140

And I feel the same way, honestly, anytime I show up in an office that's really excited to

host us, or we have the honor, you know, just seeing the team go after and win awards that

503

00:41:18,140 --> 00:41:20,740

we set our mind to or growth goals.

504

00:41:20,740 --> 00:41:24,282

I still have that feeling of wow, this is crazy.

505

00:41:24,282 --> 00:41:30,823

Because in my mind, I'm like, I know I can still sit down and change arts wires if I need

to.

506

00:41:30,823 --> 00:41:32,844

I'll still file that insurance claim.

507

00:41:33,604 --> 00:41:34,884

Yeah, just like riding a bike.

508

00:41:34,884 --> 00:41:35,444

And I do.

509

00:41:35,444 --> 00:41:40,096

If we go on site with a client and they're slammed and they need help at the end of the

I'm like, hey, I got it.

510

00:41:40,096 --> 00:41:41,386

I can change these wires.

511

00:41:41,386 --> 00:41:44,767

Or um I'll answer the phones or file the claims or whatever.

512

00:41:44,767 --> 00:41:49,048

So in my head, I'm still like, why, why me?

513

00:41:49,048 --> 00:41:49,758

What's different?

514

00:41:49,758 --> 00:41:50,948

Like, I don't know.

515

00:41:51,777 --> 00:42:00,966

Well, do you think that there's something that you had to let go of to become the person

that you are today?

516

00:42:01,342 --> 00:42:03,584

self limiting beliefs for sure.

517

00:42:03,584 --> 00:42:07,255

and then I had to learn to not sweat the small stuff.

518

00:42:07,255 --> 00:42:11,127

And I'm very type A by nature, in case you can't tell.

519

00:42:11,127 --> 00:42:12,649

Very type A.

520

00:42:12,649 --> 00:42:14,920

very like structured and by the book.

521

00:42:14,920 --> 00:42:22,113

And so I had to learn that not everything is gonna run on this schedule that I've created

in my brain that no one else knows about.

522

00:42:22,113 --> 00:42:25,074

And it's okay if something goes wrong.

523

00:42:25,074 --> 00:42:27,175

It's okay, it's not the end of the world.

524

00:42:27,595 --> 00:42:31,045

so I've ha I had to really let go a lot of that small stuff, just

525

00:42:31,207 --> 00:42:32,333

Going with the punches.

526

00:42:32,333 --> 00:42:33,778

Rolling with the punches.

527

00:42:34,796 --> 00:42:46,261

When you look back at your journey with Doctor Fishbine, starting out in a small practice,

why would you tell that Amanda from back then?

528

00:42:46,261 --> 00:42:47,832

What would you tell her now?

529

00:42:47,963 --> 00:42:52,125

Man, I would tell her to keep learning everything she can.

530

00:42:52,125 --> 00:42:53,038

when I started with Dr.

531

00:42:53,038 --> 00:42:54,890

Ben, there there was no manager before me.

532

00:42:54,890 --> 00:43:01,614

So I came in, there was no one managing the practice prior, and the person who ran a lot

of the reports and everything had left.

533

00:43:01,614 --> 00:43:08,712

And so I went to my first conference early on, met as many people as I could.

534

00:43:08,712 --> 00:43:15,264

And I think the most important thing I did was develop relationships with people in this

industry.

535

00:43:15,264 --> 00:43:17,465

That were far smarter than I was.

536

00:43:17,526 --> 00:43:20,075

And then I would call them when I had a question.

537

00:43:20,075 --> 00:43:21,243

I would reach out.

538

00:43:21,243 --> 00:43:25,466

back then there was very limited coaching for an office manager.

539

00:43:25,466 --> 00:43:33,675

They didn't have the Office Manager Academy or Courtney's, you know, office manager course

or ours that we do for office managers.

540

00:43:33,675 --> 00:43:36,527

Those things, those resources were not available back then.

541

00:43:36,527 --> 00:43:39,209

So it was either full consulting or nothing.

542

00:43:39,529 --> 00:43:40,738

So I learned a ton from YouTube.

543

00:43:40,738 --> 00:43:43,461

I learned a ton from developing relationships.

544

00:43:43,461 --> 00:43:50,272

And kind of trying to surround myself with people who were who knew more than I did so

that I could learn.

545

00:43:51,057 --> 00:43:51,098

that's great.

546

00:43:51,098 --> 00:43:53,971

And keeping an open mind, I imagine.

547

00:43:53,971 --> 00:44:05,041

what would you tell a woman that is running her business, trying to grow it, and she feels

like she's drowning in tasks, drowning and trying to do everything, or having a hard time

548

00:44:05,041 --> 00:44:09,243

letting it go, even if she has a team that she could let go of it too?

549

00:44:09,258 --> 00:44:10,698

what would you say to her?

550

00:44:10,848 --> 00:44:20,451

I think first of all, if she's drowning in tasks because there's no one that she can

delegate to, she needs to find her person, find someone and find someone that you trust

551

00:44:20,451 --> 00:44:28,908

and put some checks and balances in place that you even if it's an executive assistant, a

lot of my friends that are female orthodontists have executive assistants to help with all

552

00:44:28,908 --> 00:44:32,877

the day to day mundane tasks that just bog their brains down.

553

00:44:32,877 --> 00:44:34,166

I used to have one.

554

00:44:34,195 --> 00:44:34,675

Yeah.

555

00:44:34,675 --> 00:44:36,328

it it just it makes life easier.

556

00:44:36,328 --> 00:44:42,295

And it's one of the things as women, it's kind of like we're like, I don't need that, I

don't need that, you know.

557

00:44:42,336 --> 00:44:45,231

But you do because your time is more valuable.

558

00:44:45,231 --> 00:44:49,397

So figuring out what can I outsource that will free up my brain.

559

00:44:49,397 --> 00:44:51,119

So for women in that, you know

560

00:44:51,119 --> 00:45:00,349

house cleaning and yard work and any of the things that you don't have time to take on

your plate, consider outsourcing it while you're in this phase of needing to spend more

561

00:45:00,349 --> 00:45:02,304

time on your business.

562

00:45:02,304 --> 00:45:09,348

surrounding yourself with the right people and then if you're unable to delegate and you

have a great team around you, you need to do some work on yourself.

563

00:45:11,010 --> 00:45:11,890

Yeah.

564

00:45:12,780 --> 00:45:17,205

Well to wrap it up, thank you so much, Amanda, for coming on Queen Mone.

565

00:45:17,233 --> 00:45:20,727

like to end my interviews with three questions.

566

00:45:20,868 --> 00:45:25,376

And really quick, just what are your three queen rules?

567

00:45:25,830 --> 00:45:27,632

Ooh, three queen rolls.

568

00:45:27,632 --> 00:45:33,460

I have about seventy-eight of them, but my three queen rolls top three.

569

00:45:33,460 --> 00:45:35,502

Okay, mindset is everything.

570

00:45:35,863 --> 00:45:40,489

Move your body and focus on the people around you.

571

00:45:40,489 --> 00:45:44,393

Whoever's in front of you right now, that's that's what you need to be focused on.

572

00:45:44,690 --> 00:45:45,861

Okay.

573

00:45:46,223 --> 00:45:47,405

You ladies heard it.

574

00:45:47,405 --> 00:45:49,287

Mindset is everything.

575

00:45:49,349 --> 00:45:52,720

Move your body and focus on the people around you.

576

00:45:52,720 --> 00:45:53,613

I love it.

577

00:45:53,613 --> 00:45:55,457

they're around you, focus on what's in front of you.

578

00:45:55,457 --> 00:45:56,889

Distraction free.

579

00:45:57,395 --> 00:45:58,227

Yep, okay.

580

00:45:58,227 --> 00:45:59,811

Presence, right?

581

00:45:59,811 --> 00:46:01,756

Be to be be present.

582

00:46:01,756 --> 00:46:03,200

I love it.

583

00:46:03,200 --> 00:46:04,617

Thank you so much.

584

00:46:04,617 --> 00:46:05,519

you.

585

00:46:07,487 --> 00:46:09,379

Thanks for tuning in, Queen.

586

00:46:09,540 --> 00:46:19,572

I hope today's episode gave you the clarity, courage, or conviction you needed to stop

building your business by accident and start leading it by design.

587

00:46:20,093 --> 00:46:25,836

If this episode spoke to you, subscribe to Queen Mode so you never miss what's coming

next.

588

00:46:25,916 --> 00:46:36,982

And if it made you think, pause, or quietly say, Okay, that was for me, share it with

another powerhouse woman who needs the reminder.

589

00:46:37,263 --> 00:46:44,226

Your reviews, shares, and messages help more women find the show and more queens rise.

590

00:46:44,487 --> 00:46:48,649

And when you're ready for the next step, head to dr.anacastilla.com.

591

00:46:49,013 --> 00:46:55,988

That's where you'll find my latest resources, ways to work with me, and information on

coaching, and speaking.

592

00:46:56,269 --> 00:47:04,534

Until next time, keep showing up, keep leading boldly, and remember, you were born to

reign.

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