You can build the team, hit the numbers, and earn the title — and still come home with nothing left to give. The cost of growth is rarely financial. It's the time, the presence, and the version of you that gets quietly traded along the way.
In this episode of QueenMode, Ana sits down with Amanda Floyd — the operator who helped build Dr. Ben Fishbein's practice, Fishbein Orthodontics, from two offices into a 12-location, $30M+ company, and who now leads Amanda Floyd Consulting. They talk about what building something this big actually takes out of you, why delegating later than you should is the most expensive mistake, and how protecting your health and your words became the foundation of Amanda's success rather than the reward for it. This is a conversation about ownership, imposter syndrome, and the difference between a business that's merely busy and one that's built to scale.
"What you say out loud shapes the future. It really shapes the trajectory of your future."
If this episode hit home, share it with a woman entrepreneur who needs to hear it.
Leave a review to help more ambitious women find QueenMode.
Ready for CEO-level strategy? Visit dranacastilla.com to learn how to work with Ana.
Follow @queenmodepodcast on Instagram
Connect with Amanda: amandafloydconsulting.com and clinicswag.co
The other
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:what has building something this big actually taken out of you or cost you?
3
:time is the biggest.
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:And I think it depends on, you know, the phase of life that you're in.
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:I was very fortunate that I was in a phase of life where my daughter was in her late teens
when we started growing, so she had less need of my time and attention.
6
:But had she been young, it would have been a different story.
7
:Because I would come home from work some days hearing 80 people talk all day and make
decisions that you know truly impact people's lives and I'd come home at 6.30 and I'm just
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:like, I have nothing left to give.
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:Like I can't even talk about my day because I'm just mentally and physically exhausted.
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:And I hate that you know, had probably two years of feeling that level of
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:It's too much, but it it takes a while to develop the people.
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:So like while I'd hired incredible people and we'd surrounded ourselves with great people,
it took a while so that they could take over some of the areas that they needed to take
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:over.
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:And once that happened, it truly changed everything.
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:What's up, Queen?
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:I'm Dr.
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:Anna Castilla, orthodontist, author, speaker, unapologetic dream chaser, and yes, I took
my business from flatlining to an eight figure exit in just eight years.
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:But spoiler alert, I didn't get there by playing as safe.
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:I broke rules, I made bold moves, and I became the woman my younger self was waiting for.
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:Queen Mode is your weekly dose of fierce strategy, unfiltered truth, and mindset shifts
that will have you leading, growing, and living like the powerhouse you are without
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:burning out or selling out.
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:So if you're done playing small and ready to rise, welcome home.
23
:Before we get into my conversation with Amanda Floyd, let me tell you why I'm so excited
about this one.
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:Even if you've never set foot in an orthodontic office, Amanda began her dental career in
Arkansas 30 years ago.
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:She spent 10 years working in pediatric dentistry and orthodontics before relocating to
the Gulf Coast in:
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:In 2012, she joined a young orthodontist named Dr.
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:Ben Fishbein.
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:She started at the dental chair, changing wires, answering phones, but she mastered every
tion in that practice, and by:
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:The operator running the entire business, the number two beside the owner.
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:Together, she and Dr.
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:Fishbein took a small two office practice and built it into one of the most successful in
the country.
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:Twelve locations, more than $30 million a year.
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:Known for her ability to identify and develop strong leaders and cultivate thriving team
cultures, she has built a reputation as one of the orthodontic industry's most impactful
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:operators.
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:Amanda was named Business Woman of the Year by the Junior League of Pensacola and has been
recognized as Pensacola's best employer multiple times.
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:And then she built something of her own.
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:Today she's the CEO and founder of Amanda Floyd Consulting, CEO and co-founder of Fishbine
Fundamentals, and CEO and co-founder of ClinicSWAG.
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:And since 2018, she and the Fishbind team have coached over a thousand practices.
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:When Amanda is not traveling the world visiting clients, she enjoys spending time with her
family, especially her precious grandchildren and nephews.
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:She also enjoys hiking, working out, gardening, and reading a good book.
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:Here's why Amanda matters to me.
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:She went from orthodontic assistant to someone's number two to an owner in her own right.
43
:And the whole way up, she served the people around her, growing herself not just for her
own sake, but to lift everyone around her, proving that real leadership isn't measured by
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:what you build, but by how many leaders you build along the way.
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:Let's get into it.
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:Okay, Amanda, thank you so much for joining Queen Mode.
47
:I am so excited to have you on here.
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:Of course, as an orthodontist, I don't live under a rock.
49
:everybody knows who Amanda Floyd is.
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:Uh your name comes up whenever any talks about systems or consultants comes up.
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:your name is definitely there.
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:So I'm so excited to have you.
53
:And I have, I think, some great questions for you.
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:So I can't wait to hear what you have to say.
55
:So let's just get started, okay?
56
:Um so we come at this from opposite sides of the same chair, you know.
57
:So I was the doctor who built in orthodontic practice and uh exited to a DSO, and you were
the operator who helped.
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:Built Fishbine and then also ended up partnering with the DSO.
59
:So we kinda landed at a similar place just from two different doors.
60
:my question is for you, and so I actually have two versions of the same question.
61
:Okay.
62
:So the first question is when you look back, when did you stop thinking of yourself as
someone who works at the practice and start
63
:Thinking of yourself as someone building a business.
64
:that's a good question.
65
:I think this goes back to the kind of person Ben is, Ben Fishbine, who, you know, I was
with his practice.
66
:we've worked together, partnered together for 14 years.
67
:I was in the practice when Ben bought it, and I had previously managed to practice in
Arkansas for about a decade before we moved down here.
68
:And when we moved down here I really wanted to take a step back and have less stress.
69
:my daughter was in high school and I was kind of wanting to
70
:take a more backseat role.
71
:When Ben bought the practice, he was very motivated to grow.
72
:He was so young, you know, right out of residency.
73
:And if you've met Ben in person, and I know you have, he's just, he's just such a humble
guy.
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:And he's filled with incredible ideas.
75
:And so it's hard to be around someone like that and not get excited about it too.
76
:And so I think with Ben, one of the things that he did right from day one was he really
empowered me.
77
:when he wanted me to take over and start managing, he was so funny.
78
:We've told the story hundreds of times by now, but he's like, Hey, listen, so I don't have
any money and I can't pay you anymore.
79
:But if we can grow this practice, you know, the sky's the limit, and basically the world
is yours, but we have to grow it.
80
:And so we just found each other at the right time.
81
:and I decided to take it on as a personal project.
82
:And I think early on, even while growing.
83
:I felt a lot of ownership because of the amount of trust he placed in me.
84
:And he really was basically hands-off, like, hey, do whatever you need to do to grow the
practice as long as overhead stays between these numbers.
85
:and it was like, you know, below 55 or below 57%.
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:He's like, basically, do whatever you need to do to grow the practice.
87
:once we, hit his goal, he had this five-year goal of five million, and
88
:We hit that in like a year.
89
:From then on, there was a lot more ownership feeling for me.
90
:we realized really quickly that we could double that and double that again.
91
:And so I think I
92
:I don't know if I ever had that feeling of being an employee.
93
:I think it's in my nature to like, okay, I'm gonna take this, I'm gonna own it, and we're
gonna do the best we can with it.
94
:And I kind of have one of those personalities that anything I decide I'm gonna do, I will
do it.
95
:if I actually make a goal of doing something, I will achieve it, regardless of how crazy
it sounds early on.
96
:That's amazing.
97
:And and now as an owner at Amanda Floyd Consulting, when did you stop thinking of yourself
as the person who runs Fish Bine and start thinking of yourself as someone with her own
98
:business to build?
99
:Wow.
100
:Okay.
101
:Well, when we s partnered with DSO in 2020, um, I had a five year contract, and so I knew
during those five years I'd stay with the practice.
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:We started Fish Fund Fundamentals, Ben and I started it together back in 2018.
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:So he and I built that together and the consulting came organically from the conference
and we still own and operate the conference and the consulting business of is one and the
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:same.
105
:It's a very organic system of going from
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:the conference into consulting.
107
:But it's funny, this business, I don't really treat it any differently than I did the
orthopractice.
108
:I still thought of the orthopractice, yeah, as like, okay, you know, these are the numbers
we have to hit.
109
:and you know, Ben compensated me very well over the years and he made it easy for me to do
that.
110
:he was also really smart as far as things like, you know, profit sharing and uh growth
goals and I think what we did really well early was just surrounding
111
:ourselves with the right people.
112
:And so for me in the business, I try really hard in the consulting business to make sure
I'm continually empowering the people that work on our team to make decisions and get to
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:that next level because if I don't, then it's all on me and I don't want that.
114
:that's really impressive that you were able to embody of that ownership of the practice
there's not a lot of people that I think can do that.
115
:You know, it's just that owning of the result or owning of the goal and not necessarily
thinking about it as, the business itself, but more like you set out that goal and then
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:you own that goal.
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:So do you think that that's where your that feeling of ownership came from?
118
:for sure.
119
:Yeah.
120
:You know, hitting goals and then seeing us hit them, knowing that the execution was a
teamwork, team effort.
121
:Ben's also always just been very humble.
122
:He's a very humble person, and that helps a lot with there's a lot of people on our team
that have that ownership mentality.
123
:I think the vice president that we have of Fish Fund Fundamentals and Amanda Floyd
Consulting, she really takes ownership over this business in the same way I did with the
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:ortho practice.
125
:So that's the best part of this is
126
:scaling those same abilities and you know the traits from that we took early on and
develop them into a new business and having new people that are working up towards that.
127
:Wonderful.
128
:you said that you didn't start as an executive, but that it was more something that know
you started answering phones and changing arch wires, but you didn't chase the title.
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:it was more that you became what the work demanded you to become.
130
:my question is take me to the moment you realize that you had outgrown the role you were
in.
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:I mean, it happens again, it kinda happens organically.
132
:When we were smaller, I was the office manager, I was the clinical coordinator, I was the
marketing director, I was the TC, I because we only had seven employees.
133
:And so once you get to the point where in any role I've had, I'm like, okay, what are the
most high level things that I need to do and what can I train someone else with a great
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:personality to take on so that I'm not bogged down with every single task that comes along
135
:With every single role.
136
:I think the leadership, regardless of the practice size, there needs to be a strong leader
that is not the doctor because the doctor should really be involved in clinical care.
137
:And having someone outside of the doctor lead the team, you can develop a little more
trust with that team.
138
:And there were things that I could ask of the team that the doctor owner couldn't ask of
them himself because it would almost come across as self-serving.
139
:But me being on, you know, fully always on his side, there were things.
140
:that I could ask of the team that came across better for me.
141
:Like when we wanted to extend hours or we wanted to start working Fridays, those things
came across a little easier for me than they would have from the owner doctor.
142
:You think that's because they maybe saw you as one of them?
143
:Okay.
144
:Yeah.
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:You spent more than a decade taking a practice from being two offices or really one in the
beginning, right?
146
:to twelve.
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:For the woman who's in the thick of building right now, what did it cost you in those
years that nobody talks about?
148
:Uh, a lot of time and a lot of sweat equity because it's not beautiful early on, and
there's very little glory early on.
149
:there's a lot of late nights, there's a lot of being stuck in reporting and wearing
multiple hats.
150
:Um, I never let it get to the point where my health suffered.
151
:I would continually prioritize morning workouts.
152
:And in those early days of growth, those workouts would mean me getting up at four in the
morning and going to the gym at five and being at the office by six.
153
:30 because that hour before the rest of the team got there was my most productive hour of
the day.
154
:It was the only real quiet hour.
155
:but it definitely required a lot of long days early on.
156
:Um I know early on, Ben and I both, it would be nothing that we would end the week with 60
hours of work and a five-day work week ah and still have things on the weekend that we
157
:were working on.
158
:And so it's easy to look at now, you know, 14 years later, it's like, wow, you have a lot
of time freedom.
159
:I do now.
160
:that I never did back then.
161
:You hold on to your health.
162
:Um, one of the things that I talk about in my podcast now uh here on Queen Mode, in the
early years for me, that was one of the things that I unfortunately let go of.
163
:And that's one of the things that I allowed myself to sacrifice, you know, that you know,
later I realized,
164
:I can't do that.
165
:and I could tell you so many stories of when I look back, I'm like, I can't I can't
believe I did that.
166
:I can't believe, you know, I'm in a hospital and I'm still checking in on the office, you
know, like things like that.
167
:So where did you get that conviction of holding on to no matter what, right?
168
:'Cause you said it was not beautiful, it was not glamorous in the beginning, you're trying
to grow sixty hours, all those things.
169
:Where did you get the conviction to hold on to that for yourself?
170
:You know, I remember I think it was either year one or year two.
171
:my husband and I made a priority every year in February we would take a week long vacation
to somewhere in the islands.
172
:And I remember sitting on our balcony in Saint Lucia putting in payroll and I was like,
What am I doing?
173
:there's no way that this is an okay thing to do.
174
:I need to figure out how to delegate some of these things in a way that still protects the
practice and protects everything, but
175
:But also I can find a little more time freedom.
176
:uh And so I ended up, you know, kind of what he said early on, figuring out what are
things that I can delegate.
177
:And there was a system for payroll that someone else could easily enter it without seeing
everyone else's pay.
178
:So there were sacrifices early on, but back to my health.
179
:Before I started managing for Ben, actually right before I met him, I had gone on this
entire health journey where I lost 25 pounds, I was working out very regularly and decided
180
:to really prioritize whole food.
181
:And so I think first of all, I think that helped lead to my success because I think you
really have to, you know, success starts with yourself.
182
:but I wasn't willing to let that go because I'd already been through the phase of letting
it go, and it's so hard to
183
:get back.
184
:And so that's one thing I started that kind of growth journey within in May of 2013.
185
:And so for the last 13 years it's something that I have fully prioritized and I'm just not
willing to give on because it is really important to me and who I am.
186
:I think it's so important that you said that you attribute your success or part of your
success to the fact that you made that for yourself, that you kept yourself healthy, that
187
:you kept working out, you kept eating well, no matter what, no matter how crazy it was
with the growth of the practice.
188
:Because I think a lot of people, a lot of women in particular, always put everybody else
first.
189
:and so they think, okay, well when it's a less crazy season, then I'll go to the gym, then
I'll eat better.
190
:When things end up with this project goes away, I'll eat better.
191
:So I think it's great that you are reframing that saying, No, it's because I didn't let
that go, because I kept my health a priority that I was able to be successful in the first
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:place.
193
:Yeah, so thank you.
194
:Okay.
195
:you've stepped back from running the practice on a day to day to now solely focusing on a
mandafluid consulting.
196
:how did you know it was time or was it just the the five year contract?
197
:you know, this one's tough.
198
:I think that there's never the right time and I still help with the practice very
regularly.
199
:Ben and I are close friends and I'm very involved in what goes in the practice.
200
:I still help him with meetings and things, but I knew it was time when the need in the
industry was there and we were getting continual requests for, hey, I'd really love some
201
:help in my practice and you know, there's only so many hours in a day, so it
202
:Just made sense that I moved on to doing this full-time.
203
:And it started with just me and Miranda, and now we have a team of 10, very busy.
204
:uh the amount of value that we've provided and the lives that we've changed over the
course of the last three years doing full-time consulting, it's wild to see.
205
:We have some really crazy successful stories that sound really similar to Ben's, and we've
had some startups.
206
:that we've helped hit seven figures in year one, which is amazing.
207
:We have a really long-term dog that's been, you know, nearing on two decades that his
practice in the past two years has gone from seven million to seventeen.
208
:so there's some really crazy stories and it's really fun to be a part of that.
209
:So I think I sort of knew that was what was next.
210
:Ben and I had always talked about that.
211
:I remember going to a Paniche course back in 2015 and telling Ben at that course, like,
this is what I want to do.
212
:Eventually I'm gonna do this.
213
:And
214
:He had the opportunity, he sat down with Leanne back in January, I think, and it was at
this big conference that I got snowed out.
215
:I got snowed in in Arkansas and couldn't make it to the conference, but he was there and
he told Leanne that story of us being in San Diego like eleven years ago and me telling
216
:him, I'm gonna do that too.
217
:So that's pretty cool.
218
:I love moments like that.
219
:I had a moment like that too, when my practice was pretty small, where I saw someone on
stage say, that he did a thousand stars on three days a week.
220
:and I don't know what came over me.
221
:Honestly, I reached over to my husband.
222
:I told him, I was like, I'm gonna do that.
223
:You know, this is at a time where my practice was very, very small.
224
:And I said, I'm gonna do that, I'm gonna do a thousand stars.
225
:on three days a week.
226
:And I told them I was like, I'm gonna do it in five years.
227
:And I did it in three.
228
:So I love hearing that story from you.
229
:It's so fun when you get inspired and then that moment of having an inspiration then
eventually becomes reality for you.
230
:That's so fun to look back into.
231
:So I try to tell my team, I teach them constantly, like what you say out loud shapes the
future.
232
:It really shapes the trajectory of your future.
233
:Uh we had a moment last week where on Monday and Tuesday I was feeling really tired.
234
:And I'm almost 50, so it's pretty normal that my body sometimes feels almost tired.
235
:But it's okay.
236
:It's okay.
237
:But I don't own that.
238
:so Monday and Tuesday, I'm like
239
:I'm so tired.
240
:And I probably said it out loud 20 times.
241
:I took a nap, like I'm exhausted.
242
:And then on Wednesday morning I realized I met with a friend of mine.
243
:We did some business training together and I was like, you know what?
244
:For the last two days, I've been telling myself out loud that I'm so tired.
245
:And so my body is reacting to that because that's what I'm telling it.
246
:My brain is reacting to what I'm telling it.
247
:And so that morning I was like, I'm not tired.
248
:I'm good.
249
:I'm fine.
250
:and that was like a kind of a reminder to myself because I constantly tell my team, you
have to say out loud the positives.
251
:You cannot really say out loud the negative things.
252
:So if we say, you know, I don't deserve this or I'm not meant for this or I'm tired or I'm
sick or whatever it is, our our brain is gonna start to believe that and show up as that.
253
:But if we tell ourselves the opposite, you can do whatever you want.
254
:I literally have
255
:the right amount of delusion that any goal that I set I will accomplish it.
256
:I
257
:I know that you've talked about your morning routine and and things like affirmations and
I love that because I do that too.
258
:I have very similar routine.
259
:I get up, I do my gratitude journal, I call them incantations because I live in the Tony
Robbins world, but what everybody knows as affirmations.
260
:And one thing that I realized over time is that
261
:People are always saying affirmations.
262
:They just don't know they are.
263
:And sometimes they're so toxic, they're toxic affirmations.
264
:yeah.
265
:So you but people 'cause people say, affirmations that's like kinda woo stuff or kind of
hoques pocas or whatever, but the reality is everybody's saying affirmations all the time.
266
:If you listen to how someone talks, they're saying it.
267
:The same things, the language that they use over and over again, those are affirmations.
268
:They don't realize that they're doing it, but they're doing it.
269
:I think if people knew how how powerful words are, they would be a lot more careful with
what they're saying.
270
:For sure.
271
:Yeah.
272
:Um so I'm switching gears here a little bit, you told me the question you wish people
asked is about the cost of growth, personal, not financial.
273
:So I'm asking it, what has building something this big actually taken out of you or cost
you?
274
:time is the biggest.
275
:And I think it depends on, you know, the phase of life that you're in.
276
:I was very fortunate that I was in a phase of life where my daughter was in her late teens
when we started growing, so she had less need of my time and attention.
277
:But had she been young, it would have been a different story.
278
:And I think it would have been really, really hard for me to split the amount of time that
I needed to split between work and home.
279
:also so fortunate to have the most supportive husband that's ever
280
:walked on this earth.
281
:He's so patient and so kind and so supportive.
282
:Because I would come home from work some days hearing 80 people talk all day and make
decisions that you know truly impact people's lives and I'd come home at 6.30 and I'm just
283
:like, I have nothing left to give.
284
:Like I can't even talk about my day because I'm just mentally and physically exhausted.
285
:And I hate that that I, you know, had probably two years of feeling that level of
286
:It's too much, but it it takes a while to develop the people.
287
:So like while I'd hired incredible people and we'd surrounded ourselves with great people,
it took a while to develop their skills so that they could take over some of the areas
288
:that they needed to take over.
289
:And once that happened, it truly changed everything.
290
:So early on I would have been smarter about trying to delegate more early on so that I
could still show up as a wife and you know
291
:And as you're building your team, because I feel like a lot of people build teams, but
they still don't let go.
292
:Right?
293
:They they build a team and it becomes almost like a bigger cage because you're delegating
uh the task but not the mind.
294
:And what allowed you or where did you know, or how did you know that
295
:you build the team and now you need it to step back.
296
:think I always knew that my bigger goal
297
:was I really wanted to change people's lives.
298
:And by people I mean the women that show up to work every day and I could see so much uh
potential for them in their future.
299
:And I knew I wanted to develop strong leaders and people that really believed in
themselves.
300
:And so I tried early on to find people like that.
301
:and so any of the leaders that we have in Fishbine, they didn't even have experience in
the industry.
302
:They came in, they were the right person, we found them, we
303
:helped build a culture with the people that we hired and then as their skills developed we
put them in the positions they needed to be in but it took a while and it takes a lot out
304
:of you while it's taking a while.
305
:The other thing nobody talks about like personally when you've built this business and
this brand and
306
:People knew, anyone in community knew that Ben and I, you know, did it together.
307
:Anytime anyone had anything negative to say about it, it hurts personally.
308
:And that's one of the things that's really hard for business owners or people that have
that business owner mindset is it's really hard not to take the negative feedback
309
:personally.
310
:specifically when an employee quits or they're disgruntled and then they, you know, run to
Facebook to say all the negative things.
311
:And it's like, it is so hard not to let that keep you up at night.
312
:and I'm
313
:still learning not to take things so personally.
314
:Or even when you become a more public person and um you are out on social media or on the
internet you know, as an owner, you put yourself out there, like for you now especially as
315
:Amanda Floyd Consulting, that's your face.
316
:It's your name, your face out there and
317
:There's like this vulnerability you putting yourself out there on, social media and on the
internet.
318
:And sometimes there's people that go on there and say things they don't even know you.
319
:And they make comments that are really hurtful.
320
:have you ever experienced anything like that?
321
:yeah.
322
:When we started the consulting business, I started it under Fishbine Fundamentals, the
same name.
323
:And Ben and Miranda ended up developing the Amanda Floyd Consulting logo and name without
me even knowing because I kept saying no to it early on.
324
:And so Ben made the executive decision, had Miranda go out, create the logo, all the
things.
325
:The reason was for that.
326
:having the name felt like a lot of pressure, a lot of weight on my shoulders.
327
:and I was very comfortable with the Fish Mind Fundamentals name and I felt like it worked.
328
:Ben was adamant that he wanted the consulting to be named AFC.
329
:but yeah, you take it personally and any little negative thing that's said, you take it
personally.
330
:and I spoke at AAO a few years ago and you know they give you feedback after the
presentation every year.
331
:And I can't remember if was last year or the year before that, but when I got the
feedback, there were probably
332
:60 or so responses, and 59 of them were really positive, and one of them was negative, and
that's all I fixated on was that one negative comment.
333
:And then it was probably like 10, 12 days later, he was like, Did you even read the
positive comments?
334
:Or because this is the only one you've talked about.
335
:I'm like, Well, I know, but it's one of those things, it's like you always remember the
bad things that were said, and you forget the hundreds and thousands of good things and so
336
:we do that.
337
:I I yes, yes, especially, especially as women, we can be so hard on ourselves.
338
:I've done the exact same thing because I've spoken at a couple conferences and I've gotten
the feedback, and of course, it's like the one that that so yeah, absolutely.
339
:okay, so question for years you built at an ownership level inside a company that
340
:wasn't yours.
341
:Now the name on the door, as you said, talk about Mandafloid Consulting, is literally your
name, even though you didn't want it that way.
342
:Um, it's your name.
343
:What's different about building when it's your own?
344
:Or do you feel like it was no different for you?
345
:It is different because it's my name.
346
:I felt a little safety behind the other name.
347
:I definitely felt a little safety behind the practice name because at the end of the day
348
:even though I do carry so much ownership, if something goes wrong, it still wasn't really
me.
349
:It was still Ben Fishbine.
350
:Here, if something goes wrong, it stops with me.
351
:it will directly impact me.
352
:And so there is a lot of weight in that.
353
:And I would say though as far as financially, like decisions that I would make as far as
giving team members bonuses or raises, I don't operate any differently in this business
354
:than I did in the other one.
355
:I think I learned so much from that business and took the best practices forward, but
there's still certainly a lot more pressure when it's your name.
356
:Yeah, no for sure, for sure.
357
:so I have some questions that are more like universal lessons for the women out there.
358
:what's the real difference between a business that is just busy and one that's actually
built to scale?
359
:Ooh, results.
360
:I mean, yeah.
361
:a business that's just busy and they're not they don't have systems built for success,
their growth is gonna fizzle out.
362
:There's only so far you can get without good systems.
363
:And if you have great systems in place and you're constantly evaluating and updating those
systems, there's no limit to how much you can grow.
364
:So the results would speak for themselves.
365
:Got it, you've coached over a dozen practices.
366
:what do the ones that break through understand about standards and accountability that the
ones that are stay stuck are not getting?
367
:Humility, the doctor knowing that not everything has to go through you or be your
decision.
368
:a growth mindset where one of the biggest yellow flags to me is when someone says that
would never work here or that won't work here.
369
:Like we don't know what will work until we try it.
370
:and then the people that are resistant to change, there's gonna be constant changes
happening.
371
:We really should be reevaluating the practice and the systems at least on a quarterly
basis to see if what we were doing is still working.
372
:And if you're resistant to the things that work, I mean look how far AI has come and how
many hours
373
:saves us and there are so many practices that are very resistant to even you know a hint
of it and it's yeah yeah
374
:That's surprising.
375
:So how what do you do to break through to someone that is you know has their mindset of
this is not gonna work
376
:We are pretty careful as far as who we partner with.
377
:we have a lot of discovery conversations on the front end before we would offer um a
long-term consulting contract.
378
:So if it's someone that we feel doesn't have the right mindset or that growth mentality or
it's gonna be, you know, someone that is not likely to grow just because they're in their
379
:own way, we would offer more short-term coaching, like maybe they come to a conference or
we can let them come out for a one-on-one visit, but long-term coaching, we really only
380
:offer that.
381
:to clients who truly are in the right space of like, hey, I want to grow, let's do what it
takes.
382
:and that's really all you need to have is the will and the want to and the mindset.
383
:what do you do for yourself in terms of personal development to stay in that growth
mindset and the abundance mindset?
384
:'Cause I think there's so much lack mentality out there that I can't tell you how many
times people used to ask me about like, was I worried about the general dentist or things
385
:like that, but there's enough for everyone.
386
:So how how
387
:mindset is so hard.
388
:It's like that's what I mean, I think, when we're partnering with offices, we're not gonna
partner with someone that has a scarcity mindset.
389
:It's just so hard to overcome that.
390
:we've always tried to operate out in an abundance mindset.
391
:There is enough business, there's enough success, there's enough patience for everyone.
392
:so as far as personal development, what do I do every day?
393
:Not just me, I require my entire team minimum of 10 to 15 minutes a day of a self
developed.
394
:Book, and we turn in the recap of that book when we're finished reading it.
395
:But I still stand to that every single day.
396
:I do a morning devotional, I do my morning reading, which is different than reading for
fun.
397
:I read on average 60-70 books a year.
398
:I just finished my 30th one for this year yesterday, so right on track for 60.
399
:Most of my books I'm reading for fun, they're just fiction, you know, sci-fi, romantic
fantasy, whatever.
400
:But I read
401
:at least one self-development book a month and the way I do that is by spending those 10
to 15 minutes in the morning reading that one particular book and I hold myself
402
:accountable because I'm taking notes on that book as well.
403
:And then daily affirmations, daily gratitude, I start every morning saying things that are
as simple as I'm so thankful that I'm not congested today.
404
:Because any day that you're not congested is a blessing sort of yeah.
405
:no, I've had a lot of allergies before.
406
:So I think of Amanda Floyd changing arch wires or answering phones back in the day.
407
:Were you always like this?
408
:Were you always reading a book in the morning?
409
:Did you always have this strict routine?
410
:Did you were you always into personal development?
411
:Or that something that came later for you?
412
:And then the second part to that question is because sometimes
413
:You know, as women we say, okay, I'm gonna do this now, I'm gonna take care of myself, I'm
gonna sleep more.
414
:I think women definitely need to sleep more than men do.
415
:You know, I'm gonna sleep more, I'm gonna take care of myself, I'm gonna put myself first.
416
:But then something happens at the office, or something, you know, you get a phone call, or
something seems like something always happens where it the chaos wants to kind of creep
417
:back in.
418
:How do one where you always like this and then two, once you
419
:were, how did you keep the chaos from creeping itself back in?
420
:Because as a business owner, I know I got stories, you know, there it you know, I got
stories like there is something that you like I did not know this was gonna happen when I
421
:woke up today, you know, the yeah.
422
:So I've always been a bit of an overachiever, my parents would say.
423
:Typical, you know, oldest daughter syndrome, always an overachiever.
424
:I've always kind of been very disciplined.
425
:and then I got pregnant with my daughter when I was 18.
426
:So got pregnant very young, derailed every plan that I had for my life.
427
:And from basically the moment I had her, I was like, okay, I'm gonna do whatever I can to
make sure that she has the absolute best childhood.
428
:That was like super important to me.
429
:Um, because even though I was a single mom, I just really wanted her to have a really
happy, joyful childhood.
430
:And she did.
431
:I mean, that's one of the things uh I was always a good mom, and I can always look back
and think, I'm thankful for myself that I, you know, showed up the way I did.
432
:so that being said, I've always been an overachiever, I've always been pretty athletic.
433
:Um
434
:all through my 20s.
435
:I was a certified personal trainer.
436
:I taught kickboxing.
437
:I taught step aerobics, all the things, right?
438
:And then when we moved down here, I literally just stopped altogether.
439
:Uh I quit working out.
440
:We moved down here.
441
:I took a couple years off just to hang out with my daughter.
442
:And over that time, Anna, I gained 25 pounds, was not doing anything.
443
:And I remember I had already sized up my clothes twice.
444
:And when the second size up
445
:didn't fit and I was gonna have to go size up for a third time, I remember like
446
:it's all so clear.
447
:So it was in April of twenty thirteen and I told my husband, I'm done with this.
448
:I'm gonna get in shape.
449
:I'm so tired of being like miserable, blah blah blah.
450
:The next week I got bronchitis and I was so sick.
451
:And so I'd set all these goals for myself like I'm gonna have to work out and I'm gonna
eat healthier and I was so freaking sick.
452
:And so I did take a couple of weeks recovering from this illness and on May sixth, twenty
thirteen, I decided I'm like okay, and I set this
453
:same plan that I follow now in action back then.
454
:So May of 2013 was the first day that I ever read a self-development book in my life.
455
:May of twenty thirteen.
456
:I started then.
457
:I probably read at least ten books between May and December.
458
:Like I got so into it that I just wanted to change the world.
459
:And then it just so happened that Ben and I met during that exact time.
460
:And I think just the way everything played out, everything fell into place that I decided
I was on this growth journey and he wanted to grow this practice.
461
:but I still
462
:truly believe that a lot of my success came from the fact that I took all the toxic
mindsets that I had away and replaced those thought patterns with positive mindsets.
463
:And so so much of that came from reading.
464
:That's amazing.
465
:that one that you stuck with it, I think you definitely burned the ships, you know, just
decided and that was it.
466
:Because I know that there's so many people that decide they're gonna go in one direction
and and something happens and they just get derailed.
467
:So that's very, very inspiring.
468
:You seem like a very super confident person.
469
:did you ever have any moments in your journey of what's the word I'm looking for?
470
:Yeah, like imposter syndrome or self doubt or walk me through anything?
471
:every day of my life.
472
:Still, all these years later, still every day of my life.
473
:Just for a minute.
474
:Yeah, just for a minute, right?
475
:And then what what do you do to remind yourself or to like recenter yourself and
476
:you know, it's anytime I'm doing anything, like coming on this podcast, there's a few
minutes before it where I have like a moment of nerves.
477
:Going on stage at AAO every year, despite how many times I've done it, every year I'm
like, ooh, why I'm just a s small town girl from Arkansas.
478
:Like what?
479
:I remember when I won Pentacola Businesswoman of the Year, I did not prepare anything
because we went there, there were nominees that were these incredible, super
480
:human women, I'm like, there is no chance.
481
:And I was being very realistic for myself.
482
:Like, there's no chance I can win this.
483
:But the fact that I was nominated in this incredible group of women was life-changing.
484
:When they called my name that I won, it wasn't just me.
485
:Ben, I mean, my parents were there.
486
:It's like everyone was there and I'm like,
487
:Ben and I were both so shocked, we looked at each other.
488
:I had nothing prepared to say because I was so shocked that I won that I was almost in a
moment of like, wait, what reality are we in right now?
489
:Like I felt like my life had just derailed.
490
:but I still have moments of this imposter syndrome where, you know, you're around
incredibly intelligent powerhouse people all the time, and you're like, when did I become
491
:you know, confident enough or skilled enough to to sit at this table with these same women
who I look at and I'm like, wow, they run the world.
492
:And I try to remind myself that you look at what you've built and what you've done and I
did that.
493
:And I do deserve the seat at the table.
494
:So with humility, I'm sitting here hoping to learn as much more that I can from all the
people that I surround myself with.
495
:I think sometimes you are so busy working and doing things and and making moves and that
you don't realize, oh, other people were watching me.
496
:You know.
497
:truly, when we had the first conference, we've had twenty-five now.
498
:All twenty-five have been sold out, which is incredible in this industry.
499
:It's one of the things that's almost unheard of.
500
:But I'll never forget being at our first one and seeing how many people were there and
just feeling like this is unreal.
501
:This is an unreal feeling.
502
:And I feel the same way, honestly, anytime I show up in an office that's really excited to
host us, or we have the honor, you know, just seeing the team go after and win awards that
503
:we set our mind to or growth goals.
504
:I still have that feeling of wow, this is crazy.
505
:Because in my mind, I'm like, I know I can still sit down and change arts wires if I need
to.
506
:I'll still file that insurance claim.
507
:Yeah, just like riding a bike.
508
:And I do.
509
:If we go on site with a client and they're slammed and they need help at the end of the
I'm like, hey, I got it.
510
:I can change these wires.
511
:Or um I'll answer the phones or file the claims or whatever.
512
:So in my head, I'm still like, why, why me?
513
:What's different?
514
:Like, I don't know.
515
:Well, do you think that there's something that you had to let go of to become the person
that you are today?
516
:self limiting beliefs for sure.
517
:and then I had to learn to not sweat the small stuff.
518
:And I'm very type A by nature, in case you can't tell.
519
:Very type A.
520
:very like structured and by the book.
521
:And so I had to learn that not everything is gonna run on this schedule that I've created
in my brain that no one else knows about.
522
:And it's okay if something goes wrong.
523
:It's okay, it's not the end of the world.
524
:so I've ha I had to really let go a lot of that small stuff, just
525
:Going with the punches.
526
:Rolling with the punches.
527
:When you look back at your journey with Doctor Fishbine, starting out in a small practice,
why would you tell that Amanda from back then?
528
:What would you tell her now?
529
:Man, I would tell her to keep learning everything she can.
530
:when I started with Dr.
531
:Ben, there there was no manager before me.
532
:So I came in, there was no one managing the practice prior, and the person who ran a lot
of the reports and everything had left.
533
:And so I went to my first conference early on, met as many people as I could.
534
:And I think the most important thing I did was develop relationships with people in this
industry.
535
:That were far smarter than I was.
536
:And then I would call them when I had a question.
537
:I would reach out.
538
:back then there was very limited coaching for an office manager.
539
:They didn't have the Office Manager Academy or Courtney's, you know, office manager course
or ours that we do for office managers.
540
:Those things, those resources were not available back then.
541
:So it was either full consulting or nothing.
542
:So I learned a ton from YouTube.
543
:I learned a ton from developing relationships.
544
:And kind of trying to surround myself with people who were who knew more than I did so
that I could learn.
545
:that's great.
546
:And keeping an open mind, I imagine.
547
:what would you tell a woman that is running her business, trying to grow it, and she feels
like she's drowning in tasks, drowning and trying to do everything, or having a hard time
548
:letting it go, even if she has a team that she could let go of it too?
549
:what would you say to her?
550
:I think first of all, if she's drowning in tasks because there's no one that she can
delegate to, she needs to find her person, find someone and find someone that you trust
551
:and put some checks and balances in place that you even if it's an executive assistant, a
lot of my friends that are female orthodontists have executive assistants to help with all
552
:the day to day mundane tasks that just bog their brains down.
553
:I used to have one.
554
:Yeah.
555
:it it just it makes life easier.
556
:And it's one of the things as women, it's kind of like we're like, I don't need that, I
don't need that, you know.
557
:But you do because your time is more valuable.
558
:So figuring out what can I outsource that will free up my brain.
559
:So for women in that, you know
560
:house cleaning and yard work and any of the things that you don't have time to take on
your plate, consider outsourcing it while you're in this phase of needing to spend more
561
:time on your business.
562
:surrounding yourself with the right people and then if you're unable to delegate and you
have a great team around you, you need to do some work on yourself.
563
:Yeah.
564
:Well to wrap it up, thank you so much, Amanda, for coming on Queen Mone.
565
:like to end my interviews with three questions.
566
:And really quick, just what are your three queen rules?
567
:Ooh, three queen rolls.
568
:I have about seventy-eight of them, but my three queen rolls top three.
569
:Okay, mindset is everything.
570
:Move your body and focus on the people around you.
571
:Whoever's in front of you right now, that's that's what you need to be focused on.
572
:Okay.
573
:You ladies heard it.
574
:Mindset is everything.
575
:Move your body and focus on the people around you.
576
:I love it.
577
:they're around you, focus on what's in front of you.
578
:Distraction free.
579
:Yep, okay.
580
:Presence, right?
581
:Be to be be present.
582
:I love it.
583
:Thank you so much.
584
:you.
585
:Thanks for tuning in, Queen.
586
:I hope today's episode gave you the clarity, courage, or conviction you needed to stop
building your business by accident and start leading it by design.
587
:If this episode spoke to you, subscribe to Queen Mode so you never miss what's coming
next.
588
:And if it made you think, pause, or quietly say, Okay, that was for me, share it with
another powerhouse woman who needs the reminder.
589
:Your reviews, shares, and messages help more women find the show and more queens rise.
590
:And when you're ready for the next step, head to dr.anacastilla.com.
591
:That's where you'll find my latest resources, ways to work with me, and information on
coaching, and speaking.
592
:Until next time, keep showing up, keep leading boldly, and remember, you were born to
reign.