Have you ever wondered why that “perfect” discovery call didn’t convert? Today’s episode covers sales, a topic that makes most coaches break out in a sweat. Most of us don’t know what to do with sales or how to approach selling to achieve success. I’m delighted to welcome today’s guest to share his wealth of knowledge and valuable insights. He teaches us how to shift from fear-based selling to service-based relationship building. Join us!

Jacob Hicks is a keynote speaker and coach with over a decade of experience transforming people’s lives and businesses. He has a special knack for identifying the elements that drive lasting success with systematic approaches that help build lasting engagement.

Show Highlights:

• “Fearless selling:” What it means
• Fear, rejection, and the stories in our heads
• The numbers that tell the truth about sales interactions
• The value we give when we come from a place of service
• Using Jacob’s 5 touchpoints to provide value in specific scenarios
• Systems and processes hold the key to your game plan.
• The power of a handwritten note/card
• Using a CRM to manage interactions with automation
• Examples of a drip campaign using newsletters and mini-courses
• Feeling better about rejection by changing your mindset to one of abundance
• Sell by making connections and providing value
• Consistency is essential!
• Jacob’s takeaways: “Your mindset is huge. Be consistent. Try new things and follow the 80-20 rule.”

Resources:

Connect with Jacob Hicks: Website, Instagram, LinkedIn, and Facebook

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Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.