Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world’s leading professional marketing body. Gemma discusses the biggest competencies needed for today’s marketer, what we can learn from brands such as Netflix, McDonalds and Dollar Shave Club on great marketing practice and how marketing is evolving.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest:https://www.linkedin.com/in/butlergemma/

Resources/brands mentioned in this podcast:

www.CIM.co.uk

https://www.aldi.co.uk/

https://www.brewdog.com/uk/

https://deliveroo.co.uk

https://www.netflix.com/gb/

https://www.mcdonalds.com/gb

https://uk.dollarshaveclub.com/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com