Lamar Tyler is the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs. Lamar quit his corporate job in 2007 when they shot down every great internet idea he pitched. He started blogging, then filmmaking, and over the years he’s refined the storytelling and marketing skills that serve his business so well today.

In this episode, Jenna and Lamar dig into the exciting details of the super-smart challenge strategy he’s executing in his business right now. Lamar has fine-tuned these challenges so expertly and created such a buzz around them that people are lining up to get in the doors of his mentorship program.

IN THIS EPISODE YOU’LL LEARN:

• How to nurture a community that gives everyone else FOMO
• The number one tip for getting people to consistently show up for your challenge
• What a “Success Kit” is and why you shouldn’t attempt a challenge without it
• What it looks like practically to LAO (launch, analyze, optimize) each challenge

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Lamar’s Website
• Lamar’s Instagram 
• Lamar’s Facebook
• Lamar’s Book

OUR PARTNERS:

• Oribi, a tool for savvy marketers to quickly analyze your website’s data
• Keap, an easier way to manage every stage of the customer journey
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic 

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