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Episode 67: Absolut Vodka
Episode 6727th August 2021 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:24:44

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Episode 67 features Absolut Vodka, the brand that clever print ads made, from the Swedish state-controlled liquor monopoly. Bottled in 750ml at 40% ABV, or 80 proof, it retails for $20.

Enjoy this episode with some Absolut however you like it.

Absolut's official website:

Brief Historical Timeline:

  • 1879 -L.O. Smith begins selling Absolut Rent Bränvin
  • 1917 - Swedish government entity, Vin & Sprit is formed
  • 1979 - Absolut Vodka, the brand for export, is created
  • 1979 - Absolut Vodka is first sold in the United States by Carillion Importers
  • 1980 - The first ad, entitled "Absolut Perfection" runs
  • 1984 - Sales surpass 440,000 cases
  • 1985 - Artist Andy Warhol is commissioned to paint his rendition of the Absolut bottle, creating "Absolut Warhol"
  • 1989 - Absolut becomes the largest imported spirit by volume in the USA
  • 1994 - Vin & Sprit replaces Carillion Importers with Seagrams in the USA
  • 2008 - French spirits conglomerate Pernod-Ricard buys V&S from the Swedish government for $8.3 Billion US Dollars

Key Cocktails:

Absolut is unflavored vodka, it literally mixes with anything!


Wikipedia Article on Absolut

Wikipedia Article on V&S Group

Wikipedia Article on Lars Olsson Smith

Book: Vodka - How a Colorless, Odorless, Flavorless Spirit Conquered America by Victorino Matus

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Twitter: @LLConnoisseur