Episode 67 features Absolut Vodka, the brand that clever print ads made, from the Swedish state-controlled liquor monopoly. Bottled in 750ml at 40% ABV, or 80 proof, it retails for $20.

Enjoy this episode with some Absolut however you like it.

Absolut's official website: https://www.absolut.com/us/

Brief Historical Timeline:

• 1879 -L.O. Smith begins selling Absolut Rent Bränvin
• 1917 - Swedish government entity, Vin & Sprit is formed
• 1979 - Absolut Vodka, the brand for export, is created
• 1979 - Absolut Vodka is first sold in the United States by Carillion Importers
• 1980 - The first ad, entitled "Absolut Perfection" runs
• 1984 - Sales surpass 440,000 cases
• 1985 - Artist Andy Warhol is commissioned to paint his rendition of the Absolut bottle, creating "Absolut Warhol"
• 1989 - Absolut becomes the largest imported spirit by volume in the USA
• 1994 - Vin & Sprit replaces Carillion Importers with Seagrams in the USA
• 2008 - French spirits conglomerate Pernod-Ricard buys V&S from the Swedish government for $8.3 Billion US Dollars

Key Cocktails:

Absolut is unflavored vodka, it literally mixes with anything!

References:

Wikipedia Article on Absolut

Wikipedia Article on V&S Group

Wikipedia Article on Lars Olsson Smith

AbsolutAd.com

Book: Vodka - How a Colorless, Odorless, Flavorless Spirit Conquered America by Victorino Matus

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