Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients.

But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could. 

After working on the branding and design for my group coaching program, Storysale, where creatives learn to market their magic through the power of words,  Kelly realized that was exactly what she was needing to have words that match the quality of her brand. 

Here, Kelly shares what it was like working on the written side of her business and uncovering the heart of her story and how she now feels confident marketing her magic on her website, social and emails. 

05:32 — Writing website copy that makes you proud to share your work and feel fully seen by potential clients

09:02 — How to set prices for your services that reflect the skill and value you offer your clients

12:07 — Why creative business owners need SEO 

14:00 — Finding ways to be effective and creative with email marketing

17:30 — Hiring a coach for the first time in six years of business

19:13 — How having copy that reflects your personality helps you show up in your business

JOIN THE STORYSALE WAITLIST 

If you're tired of playing it safe with your marketing, charging less than your service is worth, and feeling alone and uninspired in your work, Storysale is for you.

https://whatsarasaid.com/waitlist

👋 CONNECT WITH KELLY WOLLMAN 

With Midwest roots and a Main Street heart, Kelly Wollman designs custom brands for business owners in South Dakota and nationwide. Kelly's passion is to help entrepreneurs tell the story behind their work and stay on brand, marketing their business with confidence and ease. When she's not designing at her office in Bonesteel, she's usually found exploring the outdoors with her family, sipping an iced coffee with friends, or volunteering time in her community.

Website: https://www.becreativedesignco.com/

—

JOIN US INSIDE WORDS THAT CLICK

If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

Join us inside Words that Click!

—

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

—

🌐 Website

📸 Instagram

🎥 YouTube

Mentioned in this episode:

VIP Days

Kelly Wollman: 00:00:00

a pretty website is great.

Kelly Wollman: 00:00:01

I am all about pretty, and visuals and all of the things, but if you're not

Kelly Wollman: 00:00:06

doing the backend work to make sure the right people are finding those pretty

Kelly Wollman: 00:00:11

things, then there's really no sense in having them there, and so nailing

Kelly Wollman: 00:00:15

that down and making sense of who I wanted to visit my website, who my ideal

Kelly Wollman: 00:00:20

client is, how do we speak to them?

Kelly Wollman: 00:00:23

What words are going to bring them to my website?

Kelly Wollman: 00:00:26

It was fun and just really great to finally feel like I had a handle on it.

Kelly Wollman: 00:00:34

You are listening to The Copywriter On Call podcast.

Kelly Wollman: 00:00:37

I'm your most Sarah Gillis copywriter, word, magic maker, and owner of

Kelly Wollman: 00:00:41

what Sarah said on this podcast.

Kelly Wollman: 00:00:44

You'll feel empowered to show up online in a way that has you saying, that's so me.

Kelly Wollman: 00:00:50

Let's get started.

Sara Gillis: 00:00:51

Welcome back to another episode of The Copywriter On-Call podcast.

Sara Gillis: 00:00:55

I am your host, Sarah Gillis, and I am logging some on-call hours today

Sara Gillis: 00:00:58

with Kelly, a student of mine who participated in the first round of

Sara Gillis: 00:01:02

Story Sale, which is my group coaching program for creative business owners.

Sara Gillis: 00:01:07

Kelly is a branding and graphic designer based in South Dakota, but

Sara Gillis: 00:01:11

serving clients nationwide, and I am so thrilled to welcome her to

Sara Gillis: 00:01:14

The Copywriter On-Call podcast.

Sara Gillis: 00:01:16

Thanks so much for being here.

Kelly Wollman: 00:01:18

Sarah.

Kelly Wollman: 00:01:18

It's so fun to be here with you today.

Sara Gillis: 00:01:20

Of course.

Sara Gillis: 00:01:21

Love it.

Sara Gillis: 00:01:21

Love it.

Sara Gillis: 00:01:22

So tell us a little bit about who you are, what you do, and

Sara Gillis: 00:01:25

what you love about what you do.

Kelly Wollman: 00:01:26

Yeah.

Kelly Wollman: 00:01:27

So I'm Kelly Walman.

Kelly Wollman: 00:01:28

I'm a graphic designer.

Kelly Wollman: 00:01:29

I launched my own business, be Creative six years ago.

Kelly Wollman: 00:01:32

I specialize in brand design.

Kelly Wollman: 00:01:34

It's my passion.

Kelly Wollman: 00:01:35

I love that is absolutely my love.

Kelly Wollman: 00:01:38

But I also help my clients with social media templates and all of

Kelly Wollman: 00:01:42

the fun things to keep them on brand and market their business with ease.

Sara Gillis: 00:01:46

Love that.

Sara Gillis: 00:01:47

Love that.

Sara Gillis: 00:01:47

So tell me a little bit about why starting your own business was on your heart.

Sara Gillis: 00:01:52

What about owning your own business and really flexing

Sara Gillis: 00:01:55

that muscle really spoke to you?

Kelly Wollman: 00:01:57

Yeah.

Kelly Wollman: 00:01:57

Throughout college and, and school for design, I never, never could have

Kelly Wollman: 00:02:02

anticipated starting my own business.

Kelly Wollman: 00:02:04

But my husband and I moved to a rural community in South Dakota and finding

Kelly Wollman: 00:02:10

a job was, it was, I had a job and it was somewhat fulfilling, but it

Kelly Wollman: 00:02:15

was not what I needed in my life.

Kelly Wollman: 00:02:17

And so it started showing the growth that could happen and if I could just

Kelly Wollman: 00:02:23

take that dive, how good it could be.

Kelly Wollman: 00:02:25

And so I took that leap and I started be creative and I've had so much local

Kelly Wollman: 00:02:31

support, and then it's just grown from there to be something even bigger.

Sara Gillis: 00:02:35

Yeah.

Sara Gillis: 00:02:36

I love that.

Sara Gillis: 00:02:37

What is it about branding and design that really lights you up?

Kelly Wollman: 00:02:40

Creativity has always been just such a big part of who I am and also

Kelly Wollman: 00:02:46

just having that change of pace every day.

Kelly Wollman: 00:02:48

But what I have really found in the years of doing what I do, what I love

Kelly Wollman: 00:02:53

the most is connecting and making an impact with other business owners.

Kelly Wollman: 00:02:58

Being that small business owner myself, now, I just, I know the

Kelly Wollman: 00:03:02

struggles, I know the mishaps.

Kelly Wollman: 00:03:04

I know the strengths and what it takes to feel confident in doing that.

Kelly Wollman: 00:03:10

And so connecting and watching these businesses launch and take on

Kelly Wollman: 00:03:13

their own, it's, it's so fulfilling.

Sara Gillis: 00:03:16

I love that.

Sara Gillis: 00:03:17

I think it's so important to find whatever sparks that creativity in you.

Sara Gillis: 00:03:21

And I love that you've made your own way by really harnessing that.

Sara Gillis: 00:03:25

So, and you're gifting that to other business owners as

Sara Gillis: 00:03:28

well, which is just the best.

Sara Gillis: 00:03:30

That's the best.

Kelly Wollman: 00:03:30

so fun.

Sara Gillis: 00:03:32

Love that.

Sara Gillis: 00:03:32

So tell me a little bit about how we first connected and how you

Sara Gillis: 00:03:37

learned about Story Sale and what initially drew your interest.

Kelly Wollman: 00:03:41

Sure.

Kelly Wollman: 00:03:42

Well, I love following you, Sarah, on Instagram, have for years, and you

Kelly Wollman: 00:03:46

just build those connections where you start to feel like you, you kind of

Kelly Wollman: 00:03:49

know somebody and you feel familiar with that person and you've always

Kelly Wollman: 00:03:52

been one of those people for me.

Kelly Wollman: 00:03:54

So in the short answer it was Instagram, but that's why I first

Kelly Wollman: 00:03:57

heard about Story Sale and my ears just perked up when I heard about the

Kelly Wollman: 00:04:01

program and the heart of the program.

Kelly Wollman: 00:04:03

It just really connects with what I basically try to do

Kelly Wollman: 00:04:06

for my own clients visually.

Kelly Wollman: 00:04:08

You take and try to do with copy and other strengths that businesses really need

Kelly Wollman: 00:04:14

to wrap that all into one big package.

Kelly Wollman: 00:04:17

So that's where I knew I needed help with, be creative and elevating those

Kelly Wollman: 00:04:21

processes, and I knew that's what I needed and I knew that you were my gal.

Sara Gillis: 00:04:25

Yay.

Sara Gillis: 00:04:26

I love that.

Sara Gillis: 00:04:27

And spoiler alert, you did all of the branding for Story Sale

Sara Gillis: 00:04:30

as well, so that was a super fun

Sara Gillis: 00:04:32

Tell me a little bit about that.

Kelly Wollman: 00:04:34

Yes.

Kelly Wollman: 00:04:35

So that's really what drew me in and, I got to learn more behind the scenes

Kelly Wollman: 00:04:40

of what you were after and what, your passion was behind Story Sale.

Kelly Wollman: 00:04:44

And so in designing that, it was absolutely one of the joys of 2023 for

Kelly Wollman: 00:04:49

me is bringing that vision to life and just how magical and fun and how full

Kelly Wollman: 00:04:56

of personality it is, and it's because that's who you are and I couldn't help

Kelly Wollman: 00:05:00

but jump in and be a part of it, so.

Sara Gillis: 00:05:02

Yeah, you did such a beautiful job really bringing my

Sara Gillis: 00:05:05

vision to life, and I feel like you got like the insider's peak as to my

Sara Gillis: 00:05:09

heart for the, the program, but it also really just, it, it really translated

Sara Gillis: 00:05:14

well in the visuals you created and then to see you come in as a student

Sara Gillis: 00:05:18

too was just the icing on the cake.

Sara Gillis: 00:05:20

It

Kelly Wollman: 00:05:20

It really was.

Kelly Wollman: 00:05:21

It was like the full circle moment and it was fantastic.

Kelly Wollman: 00:05:23

And thank you for your compliments.

Kelly Wollman: 00:05:25

It was, it was easy to design for someone who has such a good visual

Kelly Wollman: 00:05:30

of what they, what they're after, so.

Sara Gillis: 00:05:32

appreciate that.

Sara Gillis: 00:05:32

That's awesome.

Sara Gillis: 00:05:33

So our first month inside Story Sale was all about website copy.

Sara Gillis: 00:05:37

So tell me a little bit about how you showed up online in your

Sara Gillis: 00:05:40

website before we started working

Sara Gillis: 00:05:42

together.

Kelly Wollman: 00:05:42

Sure.

Kelly Wollman: 00:05:43

I was not showing up on my website.

Kelly Wollman: 00:05:46

Come to find um, you know, I think I really, I had a hard time looking

Kelly Wollman: 00:05:52

into pairing myself with my business.

Kelly Wollman: 00:05:55

It was there on Instagram.

Kelly Wollman: 00:05:57

I show up as myself a lot there, but when it came to my online home, that

Kelly Wollman: 00:06:01

was my own place, I was not showing up.

Kelly Wollman: 00:06:05

I was describing my business, I was describing what I could do

Kelly Wollman: 00:06:08

for clients, but I wasn't there.

Kelly Wollman: 00:06:11

I wasn't presenting who I am and why I love to do what I do.

Kelly Wollman: 00:06:16

And so, The transformation has been just amazing.

Sara Gillis: 00:06:20

That's awesome.

Sara Gillis: 00:06:21

That's awesome.

Sara Gillis: 00:06:21

I think that social media is so much easier to show up online as ourselves

Sara Gillis: 00:06:26

because that's the purpose of it, right?

Sara Gillis: 00:06:27

We need to present ourselves in order to engage with people in order to be social.

Sara Gillis: 00:06:32

Whereas our website, it's like, oh yeah, that thing, that thing that I had

Sara Gillis: 00:06:36

like got launched and called it good.

Sara Gillis: 00:06:38

Like I think that that's really where a lot of business owners get stuck

Sara Gillis: 00:06:41

and you're not alone in the fact that like, You're looking at it and

Sara Gillis: 00:06:46

saying, Hmm, I'm not really here.

Sara Gillis: 00:06:48

I'm not really showing up here in the way that I could.

Sara Gillis: 00:06:51

So tell me about that transformation now.

Sara Gillis: 00:06:54

How are you feeling about your website now?

Sara Gillis: 00:06:56

What does it feel like now?

Sara Gillis: 00:06:58

And what about Story Sale really helped you to show up that way?

Kelly Wollman: 00:07:02

The timing couldn't have been better because I was already in

Kelly Wollman: 00:07:05

the process of rebranding my business with the anticipation of completely

Kelly Wollman: 00:07:11

revamping my website to begin with, and so Story Sale came in at the exact

Kelly Wollman: 00:07:16

right time, and so the transformation has been just complete with the visual

Kelly Wollman: 00:07:21

and the copy and just everything there.

Kelly Wollman: 00:07:23

So now I've never been more proud of my website and it's still, not a

Kelly Wollman: 00:07:27

hundred percent I'm going to get there.

Kelly Wollman: 00:07:28

But going through all of those pages with you and writing copy for the

Kelly Wollman: 00:07:32

homepage and the services page.

Kelly Wollman: 00:07:35

Mm-hmm.

Kelly Wollman: 00:07:35

And the fact that I didn't even have an about page prior to says a lot.

Sara Gillis: 00:07:41

Yeah.

Kelly Wollman: 00:07:42

I just feel like now When I visit my website and when potential

Kelly Wollman: 00:07:46

clients visit my website, it's not just what can Kelly do for me, it's

Kelly Wollman: 00:07:51

who is Kelly and why can she do what she does for me and are we a good fit?

Kelly Wollman: 00:07:56

So it really just is all encompassing now.

Sara Gillis: 00:08:00

I love that, and I think that the story was always there.

Sara Gillis: 00:08:04

It was just hiding a little bit behind all of the deliverables

Sara Gillis: 00:08:07

that you were giving and all of the services that you were providing.

Sara Gillis: 00:08:11

And so teasing that out together has been such a fun process.

Sara Gillis: 00:08:14

I love seeing the end result of it all.

Kelly Wollman: 00:08:17

yeah.

Kelly Wollman: 00:08:17

Writing with you is just such a pleasure.

Kelly Wollman: 00:08:19

Like it's just, it was just so fun.

Kelly Wollman: 00:08:22

It's so creative, and you just have such a way of bringing

Kelly Wollman: 00:08:27

those things out in people.

Sara Gillis: 00:08:28

Thank you.

Sara Gillis: 00:08:29

I appreciate that.

Sara Gillis: 00:08:30

And I think too, like writing copy can be really intimidating, especially if

Sara Gillis: 00:08:33

you've been in business for a while.

Sara Gillis: 00:08:35

I think like we get into our own heads and I mean, I'm certainly not alone.

Sara Gillis: 00:08:39

I experience writer's block too, but I think that when it comes to really

Sara Gillis: 00:08:44

teasing out those stories, you need somebody to walk alongside you and.

Sara Gillis: 00:08:49

Ask you those critical questions, ask you those things that maybe you weren't

Sara Gillis: 00:08:52

thinking of, and really tease out what we can accomplish together in copy

Sara Gillis: 00:08:57

to really get to know your people.

Kelly Wollman: 00:08:59

right.

Kelly Wollman: 00:09:00

Totally agree.

Kelly Wollman: 00:09:01

Yep.

Sara Gillis: 00:09:02

so the second month of Story Sale, it was kind of a mixed bag.

Sara Gillis: 00:09:06

We dove into pricing, profitability, and then SEO.

Sara Gillis: 00:09:10

So what were your main takeaways from each of these kinds of lessons?

Kelly Wollman: 00:09:13

It was such a good little segment.

Kelly Wollman: 00:09:16

Pricing was an aha moment for me.

Kelly Wollman: 00:09:19

You know, I struggle with pricing as a service-based business.

Kelly Wollman: 00:09:22

It's really hard To figure out the value of what you're offering having

Kelly Wollman: 00:09:26

different packages, and what should those packages be priced at, what

Kelly Wollman: 00:09:30

should be the difference there?

Kelly Wollman: 00:09:32

And finding that out really took stepping back and looking at.

Kelly Wollman: 00:09:36

The financials of my business and what my goals were for my business

Kelly Wollman: 00:09:41

and making that all fit the little puzzle pieces to go, okay, if I want

Kelly Wollman: 00:09:47

this, I need to do this, this, this.

Kelly Wollman: 00:09:49

And so it all finally clicked in that portion and it was, it was really, really

Kelly Wollman: 00:09:55

like fulfilling to have that happen.

Sara Gillis: 00:09:58

I feel like pricing is such a hot button issue for

Sara Gillis: 00:10:01

a lot of service-based business owners, myself included.

Sara Gillis: 00:10:04

And until I figured out like, okay, if I want to make X, I need to charge Y.

Sara Gillis: 00:10:10

Like until I actually connected those two things and realized that

Sara Gillis: 00:10:15

like pricing shouldn't be just like a pie in the sky number, it should

Sara Gillis: 00:10:18

actually be grounded in reality.

Sara Gillis: 00:10:20

Like it's not just throwing spaghetti at the wall.

Sara Gillis: 00:10:23

It's a real, honest look at, okay, here's what, here's

Sara Gillis: 00:10:28

what I need to make ends meet.

Sara Gillis: 00:10:29

Here's what I am worth based on all of the education I've done, all of

Sara Gillis: 00:10:34

the, the, years I've been in business, and here's what I can do and here's

Sara Gillis: 00:10:40

what I can do to serve my people.

Sara Gillis: 00:10:42

And so I love that you had this aha moment.

Sara Gillis: 00:10:45

What does your pricing journey look like now?

Sara Gillis: 00:10:48

Tell me about that.

Kelly Wollman: 00:10:50

Right.

Kelly Wollman: 00:10:50

It has been a journey.

Kelly Wollman: 00:10:51

I feel like I'm getting there.

Kelly Wollman: 00:10:53

I was very much undercutting my value before is what I found out

Kelly Wollman: 00:10:58

and what you helped me to uncover.

Kelly Wollman: 00:11:00

And so as scary as it is to put a higher price tag on things, it's scary.

Kelly Wollman: 00:11:05

It just is.

Kelly Wollman: 00:11:06

never going to not be I feel way more confident in putting that price tag

Kelly Wollman: 00:11:12

to it now than I would have before.

Kelly Wollman: 00:11:15

Now I understand what I'm offering and so I am way more confident in saying, this is

Kelly Wollman: 00:11:21

what I'm offering and this is the value.

Kelly Wollman: 00:11:24

This is what it's going to do for you.

Sara Gillis: 00:11:26

Right.

Sara Gillis: 00:11:27

I think too, when you think about your pricing as not being a reflection of your

Sara Gillis: 00:11:32

worth as a human being, your worth as a, a service provider, like you separate

Sara Gillis: 00:11:37

and divorce those two things, and it's just simply, it's a commodity, right?

Sara Gillis: 00:11:41

And it's so hard to think of it that way because we pour our

Sara Gillis: 00:11:44

hearts into what we do, right?

Sara Gillis: 00:11:46

That's why we're so good at what we do is because we pour in all of our creativity,

Sara Gillis: 00:11:51

all of our heart, but divorcing it from, oh, this is about who I am as a person.

Sara Gillis: 00:11:58

No, it's about who you are able to serve and how you are able to serve them.

Sara Gillis: 00:12:03

That's a really big distinction.

Kelly Wollman: 00:12:05

Yes.

Kelly Wollman: 00:12:06

Yes, a hundred percent.

Sara Gillis: 00:12:07

What about the SEO part of the course and the program?

Sara Gillis: 00:12:10

What were your main takeaways?

Kelly Wollman: 00:12:12

SEO was fun and I don't know how many people would say that.

Kelly Wollman: 00:12:15

I sure didn't think I would.

Kelly Wollman: 00:12:18

But you know, a pretty website is great.

Kelly Wollman: 00:12:20

I am all about pretty, and visuals and all of the things, but if you're not

Kelly Wollman: 00:12:25

doing the backend work to make sure the right people are finding those pretty

Kelly Wollman: 00:12:30

things, then there's really no sense in having them there, and so nailing

Kelly Wollman: 00:12:35

that down and making sense of who I wanted to visit my website, who my ideal

Kelly Wollman: 00:12:39

client is, how do we speak to them?

Kelly Wollman: 00:12:42

What words are going to bring them to my website?

Kelly Wollman: 00:12:45

It was fun and just really great to finally feel like I had a handle on it.

Sara Gillis: 00:12:52

Yeah.

Sara Gillis: 00:12:52

Yeah.

Sara Gillis: 00:12:53

I think if I have one thing to hang my hat on, it's that you said SEO is fun,

Sara Gillis: 00:12:57

so I'm going to remember that forever because literally it was like when I'm

Sara Gillis: 00:13:02

like, I better put SEO in this program.

Sara Gillis: 00:13:04

I was talking to my business coach about it, and she's like,

Sara Gillis: 00:13:07

yeah, you probably should.

Sara Gillis: 00:13:08

And I'm like, I know it's boring, but it's so important and so, amen

Sara Gillis: 00:13:14

girl, I'm so glad that you said that.

Sara Gillis: 00:13:15

That

Kelly Wollman: 00:13:15

Yeah.

Kelly Wollman: 00:13:16

Well, and you have a way of making those things easy, right?

Kelly Wollman: 00:13:19

Because you, you set us up for success.

Kelly Wollman: 00:13:21

You don't just have us sitting here floundering, going,

Kelly Wollman: 00:13:24

oh my gosh, what is it?

Kelly Wollman: 00:13:25

Number one, what is it?

Kelly Wollman: 00:13:27

Number two, I.

Kelly Wollman: 00:13:28

What do I even do with my own?

Kelly Wollman: 00:13:30

You had a way of figuring out per student what our goals were, what we

Kelly Wollman: 00:13:35

needed to do, and you helped really guide us to where we needed to go.

Kelly Wollman: 00:13:38

So that made it a whole lot easier.

Sara Gillis: 00:13:41

Yeah, I appreciate that.

Sara Gillis: 00:13:42

That's the way I learned SEO.

Sara Gillis: 00:13:44

My own SEO coaches took me right by their side and said, okay, Sarah,

Sara Gillis: 00:13:48

here's what we're going to do together.

Sara Gillis: 00:13:49

And I really feel like it's like that kindergarten teacher that lives inside

Sara Gillis: 00:13:54

of me that's like, you know what?

Sara Gillis: 00:13:56

Everybody needs a buddy to just walk alongside.

Sara Gillis: 00:13:58

So that.

Kelly Wollman: 00:13:59

Yeah.

Sara Gillis: 00:14:00

Okay, so in the third month, the last month of Story Sale, we

Sara Gillis: 00:14:03

have talked all about email marketing, and so I would love to know how you've

Sara Gillis: 00:14:08

used email marketing before we got started working together and how

Sara Gillis: 00:14:12

you're going to use it moving forward.

Kelly Wollman: 00:14:14

Yeah.

Kelly Wollman: 00:14:15

So I'm a ground zero emailer.

Kelly Wollman: 00:14:17

I have not dove into this at all prior to Story Sale, and so it's probably one of

Kelly Wollman: 00:14:22

the aspects of it I'm super excited about.

Kelly Wollman: 00:14:25

Finding a way to be creative without the visual is something that I do and can do.

Kelly Wollman: 00:14:33

Reaching out to my followers in a different fashion is something that I

Kelly Wollman: 00:14:37

really want to bring into my business, and so that's really fun to think

Kelly Wollman: 00:14:42

about for email and figuring out, Who I want to reach, but what do I want

Kelly Wollman: 00:14:46

to talk about and how can I make that fun and creative at the same time?

Sara Gillis: 00:14:51

Yeah, it's just a new way to serve your audience, and I think that

Sara Gillis: 00:14:55

you've done such a good job of cultivating an audience of real, authentic people

Sara Gillis: 00:14:59

that engage with you on social, and so it's just an extension of that, right?

Sara Gillis: 00:15:03

Like it can be anything you want it to be, and it still can have

Sara Gillis: 00:15:09

that underlying purpose of just serving your audience, right?

Sara Gillis: 00:15:13

Whether you're providing them additional content or you're sharing

Sara Gillis: 00:15:17

things you love, like all of that can be oriented from a service posture.

Sara Gillis: 00:15:21

And I love email that's used that way.

Kelly Wollman: 00:15:24

Yeah.

Kelly Wollman: 00:15:25

Yep.

Kelly Wollman: 00:15:25

I'm really excited to keep going with it, so,

Sara Gillis: 00:15:28

Yeah, that's awesome.

Sara Gillis: 00:15:30

So tell me a little bit about what it was like being coached, but also

Sara Gillis: 00:15:34

learning from other people and other business owners inside Story Sale.

Kelly Wollman: 00:15:39

Sure.

Kelly Wollman: 00:15:39

Just the absolute best.

Kelly Wollman: 00:15:41

Sarah, you are such a pleasure to be with and to learn with.

Kelly Wollman: 00:15:45

You just put us all at ease with what we're trying to do.

Kelly Wollman: 00:15:48

And so I can't tell you how much we all appreciate that as a group.

Kelly Wollman: 00:15:51

I'm sure I could speak for the group in saying that.

Kelly Wollman: 00:15:54

And this group of women, we all had just such a unique path, each of us.

Kelly Wollman: 00:15:59

And so bringing those to the table and helping each other learn by listening

Kelly Wollman: 00:16:04

to them come up with email copy or SEO and ideas would pop into our minds,

Kelly Wollman: 00:16:09

not only of our own business, but ways to help them too and jump in the

Kelly Wollman: 00:16:13

chat and say, Hey, what about this?

Kelly Wollman: 00:16:15

And we're all going, oh yeah, by the end of the call you're just like

Kelly Wollman: 00:16:18

championing everybody in that group.

Kelly Wollman: 00:16:21

And it, it was just really fun to be a part of and to be coached by someone

Kelly Wollman: 00:16:26

who, you just have so much knowledge in so many aspects of business.

Kelly Wollman: 00:16:30

It's, you are not just a copy gal.

Kelly Wollman: 00:16:32

Like, yes, you're, you're amazing at that, but you have, you bring

Kelly Wollman: 00:16:36

so many strengths to business.

Kelly Wollman: 00:16:39

And so that is all going to be right in my back pocket going forward,

Kelly Wollman: 00:16:43

and I thank you so much for that.

Kelly Wollman: 00:16:44

So,

Sara Gillis: 00:16:45

course.

Sara Gillis: 00:16:45

That's so kind.

Sara Gillis: 00:16:46

I think that.

Sara Gillis: 00:16:47

I learned so much from you guys as students too, because obviously you guys

Sara Gillis: 00:16:51

have strengths that I just do not have.

Sara Gillis: 00:16:54

And the visuals is one of them.

Sara Gillis: 00:16:55

Branding is one of them, and the intention behind that is one of them.

Sara Gillis: 00:16:59

I know the word side, I know the coffee side and the intention behind those,

Sara Gillis: 00:17:03

but marrying all of the different aspects of business together, I mean,

Sara Gillis: 00:17:08

You and another student in our cohort really had a handle on the visuals

Sara Gillis: 00:17:12

from a photography standpoint, but also from a branding standpoint.

Sara Gillis: 00:17:16

And the other two members really brought unique perspectives and

Sara Gillis: 00:17:20

unique businesses to the forefront.

Sara Gillis: 00:17:21

And I'm just counting myself doubly blessed that I was able

Sara Gillis: 00:17:25

to learn from all of you as well.

Kelly Wollman: 00:17:26

Oh, same.

Kelly Wollman: 00:17:28

It was, it's just, yeah, it's been a great experience.

Sara Gillis: 00:17:31

So what would you say to someone who is considering

Sara Gillis: 00:17:34

enrolling in Story Sale or looking at, participating in a group coaching

Sara Gillis: 00:17:38

program maybe for the first time?

Kelly Wollman: 00:17:40

Yeah, do it.

Kelly Wollman: 00:17:43

Just go ahead and do it because, this was the first time I had

Kelly Wollman: 00:17:46

ever welcomed coaching into my business and I'm six years in.

Kelly Wollman: 00:17:51

It was time, if I hadn't have done it before, which I probably

Kelly Wollman: 00:17:54

should have leaned into that earlier in my business life.

Kelly Wollman: 00:17:58

Whatever stage of business you're in or whatever level of copy you think

Kelly Wollman: 00:18:02

you have or knowledge you have of this or that welcoming in someone that's

Kelly Wollman: 00:18:06

going to walk beside you and help you see it in a different way, level

Kelly Wollman: 00:18:12

up your game here and there, bring new eyes to what you are doing and

Kelly Wollman: 00:18:16

what you're in every day, it's beyond valuable to have someone helping you.

Kelly Wollman: 00:18:22

In your business, especially if you're a solopreneur like me, can't say the

Kelly Wollman: 00:18:26

word, but I am it can feel lonely at times and you can feel like, you're

Kelly Wollman: 00:18:30

almost just spinning your wheels on things because you're, you only have

Kelly Wollman: 00:18:34

what you know, and so a different perspective changes everything.

Sara Gillis: 00:18:38

I think that's so true, and it's been proven true time and

Sara Gillis: 00:18:41

time again as a teacher, I used to be surrounded by people, right?

Sara Gillis: 00:18:44

A classroom away if I needed, to celebrate a win or cry quick before

Sara Gillis: 00:18:48

the next group of students came in.

Sara Gillis: 00:18:50

It was one of those things that I, I took for granted and when entrepreneurship

Sara Gillis: 00:18:55

came into my life and I became a business owner and a solopreneur, I

Sara Gillis: 00:18:58

was like, where are all the people?

Sara Gillis: 00:19:01

And so having people alongside you to cheer you on, but also having that

Sara Gillis: 00:19:05

guiding force in the form of a coach has been really valuable for me.

Sara Gillis: 00:19:09

And so I'm so glad that it's been valuable for you.

Kelly Wollman: 00:19:11

same.

Kelly Wollman: 00:19:12

Absolutely.

Sara Gillis: 00:19:13

My last question for you is, copy that reflects your

Sara Gillis: 00:19:15

personality, how does that help you show up in your business?

Kelly Wollman: 00:19:19

It's already proven to be a complete game changer.

Kelly Wollman: 00:19:22

I have all of that that we worked on with the goal of my website in

Kelly Wollman: 00:19:27

mind, but repurposing that content in long form or in short form or

Kelly Wollman: 00:19:32

wherever I want to use it, has already been so amazing and it's helping me

Kelly Wollman: 00:19:38

to just stay on brand in who I am.

Kelly Wollman: 00:19:42

I try to do that visually all the time.

Kelly Wollman: 00:19:44

I try to teach my clients how to do that visually, but doing that in

Kelly Wollman: 00:19:48

your brand voice and with your story behind it , it's helping me so much

Kelly Wollman: 00:19:53

already and what, we're two months in, so going to continue to do that.

Sara Gillis: 00:19:58

Yeah.

Sara Gillis: 00:19:58

I think that it just adds to that layer of consistency, right?

Sara Gillis: 00:20:01

You mentioned having the consistent visuals, that's always been a strong asset

Sara Gillis: 00:20:05

of you and of your business, and just bringing the copy to that same level and

Sara Gillis: 00:20:10

showing up consistently across social, but also on your website and soon in your

Sara Gillis: 00:20:15

emails, like all of those things going to just continue to elevate everything.

Kelly Wollman: 00:20:20

It can be daunting feeling like you need to come

Kelly Wollman: 00:20:22

up with something for Instagram.

Kelly Wollman: 00:20:24

I got to come up with something for my website and for my email

Kelly Wollman: 00:20:26

list and for this and that.

Kelly Wollman: 00:20:27

and looking at it from a different perspective of just pulling those little

Kelly Wollman: 00:20:31

bits and working off of them to make them fit for whichever facet you're in is just,

Kelly Wollman: 00:20:37

it helps you to not feel so overwhelmed.

Sara Gillis: 00:20:39

Yeah, absolutely.

Sara Gillis: 00:20:40

You have a home base of content, of copy that you can repurpose

Sara Gillis: 00:20:44

and utilize across your platforms, across your digital footprint.

Sara Gillis: 00:20:48

That's awesome.

Sara Gillis: 00:20:49

Well, thank you thank you so much for trusting me to be your first coach.

Kelly Wollman: 00:20:53

Thank you.

Sara Gillis: 00:20:54

in the program.

Kelly Wollman: 00:20:55

That's fantastic.

Kelly Wollman: 00:20:56

I can't, can't say enough.

Kelly Wollman: 00:20:58

Thank you so much.

Kelly Wollman: 00:20:59

I.

Sara Gillis: 00:20:59

Thanks so much for being here.

Sara Gillis: 00:21:01

I am sending a big virtual hug to Kelly for sharing her experience with

Sara Gillis: 00:21:04

Story Sale with all of you today.

Sara Gillis: 00:21:07

If you learn more about Story Sale and add your name to the wait list for the

Sara Gillis: 00:21:11

next run of the program, I will have that link for you in the show notes as well

Sara Gillis: 00:21:15

as a link to Kelly's website be creative.

Sara Gillis: 00:21:18

As always, thank you so much for listening, and until next time, this

Sara Gillis: 00:21:21

is your copywriter on call signing off.

Sara Gillis: 00:21:25

Thanks for listening to The Copywriter On Call podcast.

Sara Gillis: 00:21:28

If this episode has you feeling all sorts of inspired to show up as yourself online,

Sara Gillis: 00:21:33

click that subscribe button so you don't miss my stories or practical advice to

Sara Gillis: 00:21:36

help you express your quirky, vulnerable, and authentic self online chat soon.