Elzie Flenard interviews Bulut Akisik, the VP of Enterprise Growth at Jotform, whose role involves growth marketing and finding new people who can benefit from the company's software as a service platform. Bulut talks about the importance of balancing family and workplace success, being honest with customers, and establishing a relationship with them.

They discuss growth hacking strategies, which involves testing, data engineering, and making decisions based on realistic data. B2B founders, investors, and entrepreneurs can leverage growth marketing to get ahead of their competition. They also highlight streamlining data collection.

Jotform's platform is based on the idea of using data for a specific purpose rather than just collecting it to shorten time spent collecting data and reduce manual labor. They mention the importance of digitizing data collection. Podcast hosts can use Jotform to manage their schedule by using the calendar feature and workflow capabilities to act as an assistant and it can be used by podcasters to help manage their schedules and prioritize tasks.

Find out about Jotform's development roadmap and how customer feedback informs their product decisions when you tune in and listen to an engaging conversation about data collection made easy and how Jotform can help shape your business.

Episode Highlights

03:15 - The way I see it, the biggest value comes from, is actually the amount of budget you have. Think about, like you're against—assume that you have a startup, right? You're probably against some very big folks out there who has much bigger marketing spend, thousands of people doing something. So, you need to be smart. You need to cherish every dollar you have. You need to work around every idea that you have. You need to make sure that it actually works, and then you start investing by seeing returns.

05:51 - Try to comprehend it as if that's kind of an app. Like you need to think about anything that you use, a banking application, right? You put in your credit card information, but the aim is to deposit some money. So, when you start to look at it, you understand the full image of what you're trying to achieve and then try to fill the gaps. And the next stage becomes shortening the time to collect repetitive data, eventually making you have a better day, less time spent over a computer doing manual stuff.

07:57 - You have to collect data. I like to put it this way. It's like human communication, right? I mean, human communication is just collecting data and responding to something. Given any type of business that you need to do, you need to get some sort of requests from your customers and deliver them something. It could be service or a technology product or whatever. So, the best way is to collect that data. You can either talk to them on the phone or you can get them to send you emails. But once you try to categorize this data and you want to navigate within it easily, it's actually where the forms come in to play because you make people reach you with a structured data set and it makes your life much easier.

11:36 - You need to keep a very heavy schedule. You need to kind of put stuff on your agenda, et cetera. That's actually for the podcast. You can just do all of them in Jotform. So, you can give your attendees, let's say, or people trying to reach out a form and that would get edited onto your calendar automatically, and you can just move them out, respond them over that calendar that we provide. It's like having your own assistant. Forms combined with workflows could actually–I don't know if you have an assistant, some people do, some doesn't–but Jotform can act like your assistant to manage all the schedule.

13:25 - Family comes first. It's what I can say. Always. As a business podcast, we are all business people. There was this saying that I heard years ago. I don't even remember who told me this, but it never left me. It goes something like this. The job doesn't make the man. So, meaning that the awful hours that you have from wherever you work, your own company, or if you're being an employee somewhere, your startup, if you understand that you're working for those occasions, you actually become a more productive person in the work. Because family comes first–family, friends, et cetera.

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