In this episode of It’s a Customer's World podcast, Andy Murray is joined by renowned author and shopper marketing thought leader, Paco Underhill. In Paco’s newest book, How We Eat, he explores the transformation of where our food comes from and how we buy it. Paco answers 11 questions, one for each chapter of his book, from @WCB Students completing a senior level marketing course. Paco provides insight on a wide range of topics and leaves the students with advice to help guide their future careers.