Have you ever taken time out to examine the factors that make up your idea of success? For many of us, those factors come from our upbringing, our peers, or others in our industry. So, in your case, who’s at the wheel? 

Justin and Michelle DeMers met in college as fellow art students, and as they built their first photography business together, they came to realize that simple beauty isn’t enough to sustain actual meaning or satisfying success. There has to be more. The two of them combined their strengths - Justin’s vision and Michelle’s organizational mind - and created a life and a way forward filled with success and impact as they define it.

On this episode of the Rigging the Game podcast, Dan sits down with Justin and Michelle to discuss the path they took into a world of independent creativity, how putting in the effort to connect deeply with clients changes the game, and structuring a business (and therefore a life) that helps you play your own game to the best of your ability. Listen in to embrace what makes your way the best way. 

What You’ll Learn 

• Why Michelle and Justin believe that beauty should be backed up by substance - and how it impacted their business in the early days
• How to gather social proof from clients without damaging the relationship by making it transactional
• Why seemingly risky choices may actually be a necessary, and safer than you think, part of your upward trajectory
• And much more!

Favorite Quote

“Take a pause and make sure that you're actually going in the direction that you want, not the direction that others may think is more attractive or impressive. And make sure you've got good support to help you make the change when change seems hard or when it's uncertain. But if you can see that where your path is taking you is not where you want to be, you need to make a change somehow.”

- Justin and Michelle DeMers

Connect with Justin and Michelle DeMers: 

• Social Proof Club

How to get involved

• Visit Dan Nicholson’s website - Nth Degree CPA’s and the Rigging The Game to learn how he helps small business owners cultivate good accounting and tax practices to achieve their financial goals. To rig the game to win and to set the outcomes that you want in life and business.
• Get the news that gets you closer to what you want with Certainty News.

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