There was quite a bit of buzz when the idea of gene edited crops first became public. But what can this technology mean to agriculture? The idea of a precise way to turn genes on and off in plants opens the door to a wide range of innovations, but how long will it take to come to market? How about 2023?

Pairwise, a startup focused in gene editing technology, is seeing success with the tool in the development of greens with a higher nutrition profile. Haven Baker, chief business officer, Pairwise discusses a new product coming to food service soon and grocery stores later in 2023. It will use the brand Conscious Foods.