Shownotes
This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising.
Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry.
Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here.
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Raising a champion takes more than feed. It’s work, time, and passion.
Purina Equine Feed
