As a founder, you are a critical component to your startup’s ability to grow and succeed.

And I’m not talking about who you know. This time, it’s all about how well you know yourself.

Leaders lead and pave the way for businesses to reach new heights. Today’s guest is very passionate about helping entrepreneurs transform their organizations by first looking within and leaning into their personalities and finding that meaningful purpose to tap into that powerful energy that will drive growth.

Dive into this inspirational episode to help you build the backbone of a business built for success. Tune in now.

We’ll talk about:

1. Minter's life and global background [02:05]
2. Companies need to have a purpose [03:24]
3. What led to him writing his book, You Lead [04:47]
4. Why entrepreneurs should lean into their personalities [11:41]
   • Create a brand that is real for people [16:39]
   • Make your purpose meaningful [16:49]
5. The two components needed for long-term success [14:56]
6. Purpose is key to unlocking discretionary energy [20:17]
   • Be intentional with your communication [26:14]
7. How to harness that discretionary energy in a remote workforce [23:28]
8. Why you shouldn't only surround yourself with like-minded people [30:11]
9. The critical work entrepreneurs need to do on their own selves [33:27]
10.  The one thing Minter highly recommends [42:06]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• How to Change Your Mind by Michael Pollan (https://www.amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225)
• Being Mortal by Dr. Atul Gawande (http://atulgawande.com/book/being-mortal/)
• Lost Connections by Johann Hari (https://thelostconnections.com/)
• Minter Dial Website (https://www.minterdial.com/)
• YOU LEAD, How Being Yourself Makes You A Better Leader by Minter Dial (https://minterdial.com/books/you-lead)
• The Last Ring Home Documentary Film (http://www.thelastringhome.com/)
• Minter Dialogue Podcast (https://www.minterdial.com/resources/podcasts/)

About Our Guest:

Minter Dial is a professional speaker, elevator and a multiple award-winning author, specialized in leadership, branding and transformation. An agent of change, he's a three- time entrepreneur who has exercised twelve different métiers and moved countries fifteen times. 

Minter's core career stint of 16 years was spent as a top executive at L’Oréal, where he was a member of the worldwide Executive Committee for the Professional Products Division. 

He’s author of the award-winning WWII story, The Last Ring Home, as well as prize-winning business books, Futureproof and Heartificial Empathy. His latest book on leadership, You Lead, How being yourself makes you a better leader came out in January 2021. He’s been host of the Minter Dialogue weekly podcast since 2010.

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

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