Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond.
They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing.
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In this episode, you'll learn:
How to batch social media content using Zoom calls.
Why leading indicators like likes/comments are valuable.