In this final episode, we'll review all the valuable insights from the past nine episodes. From defining your brand to cultivating a target audience, the importance of developing a well-defined personal brand that aligns with your business, setting consistent expectations for your clients, emphasizing the need to put your ideal clients at the forefront, tips on how to apply your brand identity ruthlessly, and consistently to create a lasting impression. As the ride comes to a complete stop, make sure you collect all your branding tips and insights on your way out.

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

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Let's review everything that we've learned this season. We'll

put all the information together into a nice little summary

that you can easily consume. Your brand

is all of the elements people experience that leave a lasting impression

of your business. Your personal brand is the

story people tell when you're not in the room, and you have control over

that story. Having a well developed personal

brand helps you build a better business brand. So if you don't know who

you are, how can you possibly know who or what your business

is? Personality assessments are a fabulous

tool that can help you find the exact words to describe your brand

and how you're different. You need to add

your perspective and tone to really stand out and

build that recognition. I encourage you to sprinkle

in sprinkle in a little smidge of selective

polarization so not ideal clients can self

select out Brand your ideal clients feel more closely drawn

in. Once you've developed your brand identity,

I need you to apply it ruthlessly

and consistently. Make sure the experience is the same

everywhere that somebody encounters your Brand. Set

amazing expectations for your clients so they know exactly what's going to happen

and when, and nobody is ever confused what's going to happen

when they push the button. And remember, as you

continue to write and refine all of the messaging that

surrounds your brand, that You're not the hero.

They are. In the immortal words of Boyz II

Men, we have come to the end of the road. I hope you enjoy

the Five, and I hope you found this information valuable. Come on back for

season 2. I'm gonna dig a lot deeper Minute to

identifying and cultivating a target audience for you and

your Brand. And as we pull into the gate, Please

make sure you collect all of your belongings. Do not leave small children

behind. Go forth and create a killer brand.